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Google AdWords 101

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Intelligent.ly class slides from Patrick Campbell's, AdWords 101: Lessons from A Former Googler class. Learn the fundamentals of search engine marketing including how to form a strategy, set up and …

Intelligent.ly class slides from Patrick Campbell's, AdWords 101: Lessons from A Former Googler class. Learn the fundamentals of search engine marketing including how to form a strategy, set up and manage Google AdWords ads.


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  • Get unlimited free Google Adwords coupon code for any country just goto on www. freevouch . com and take a free UK country Google Adwords coupon code 734WA-GVW4Q-9EED
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  • 1. Patrick Campbell@PatticusGoogle AdWords 101
  • 2. Lay the foundation for you to grow your business throughGoogle Search Engine Marketing while gaining anunderstanding of the Google ecosystem.
  • 3. One must fish, not begOne must know thyself and thy customerOne must channel Google’s Chi
  • 4. It’s all about Fishing with…Time.Resources.Experimentation.
  • 5. Do NOTDo NOT Do NOT
  • 6. Do NOTDo NOT Do NOT
  • 7. Do NOT…Memorize Everything
  • 8. Time.Dedicate at least onehour to Adwords per day.
  • 9. Experimentation.Run 2-3 weektests.
  • 10. ReviewOne must fish, not beg, by utilizing resources,investing time, and practicing patience whenexperimenting.
  • 11. Know thyself. Know thycustomer.
  • 12. Where are they? (Geography)How will they find you through search? (Keywords)What am I selling? (Campaign Organization)What’s our existing brand? (ad text)What do my customers respond to? (ad text)How much can we spend per day? (budget)
  • 13. ReviewOne must know thyself and thy customer torun campaigns that are relevant, reach theright customer, and have the best ROI.
  • 14. ChannelGoogle’sChiYou!
  • 15. Simple and EnticingInclude Prices/PromotionsA Strong Call to ActionInclude keywords in Ad TextBest Landing Page URLTest, test, and test some more
  • 16. ReviewOne must channel Google’s Chi tocorrectly structure the account, writead text, and bid effectively.
  • 17. Google Display Network (GDN)MobileConversion Tracking and AnalyticsYouTubeAdwords EditorPlacement TargetingRemarketingAd ExtensionsMy Client CenterThe Opportunities TabAdvanced TargetingThere’s More OutThere…
  • 18. 23Course TitleCourse TitleINSTRUCTOR NAME

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