Get Funded: Financing Your Startup

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Financing your company is easier said than done. Fortunately, there are a number of options to raise money. Learn how from Dan Allred and Smith Anderson from SVB, and Chuck Goldman from Apperian. Learn more from the experts by visiting http://intelligent.ly/learn

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Get Funded: Financing Your Startup

  1. 1. presents Back to Basics: Financial Fundamentals For Startups
  2. 2. Get Funded: Financing your Startup August 13, 2013 Smith Anderson Silicon Valley Bank (617) 796-6958 Smanderson@svb.com Twitter: @SmithTown561 Dan Allred Silicon Valley Bank (617) 796-6904 dallred@svb.com Twitter: @dgallred http://danallred.tumblr.com
  3. 3. Chuck Goldman Apperian CEO and Co-Founder cgoldman@apperian.com Arye Barnehama Melon Co-Founder arye@usemelon.com
  4. 4. Why We’re Here Sources of Financing Overview Crowdfunding: A Kickstarter case study. Equity: What you need to know. Debt: When is it right for you.
  5. 5. Financing partners take risk
  6. 6. Bootstrapping   • Vendor  financing    Trade  credit    Stretching  payables • Customer  financing    Prepayments,  deferred  revenue • Self  financing    Working  without  pay    Ge>ng  others  to  do  the  same    Personal  credit,  credit  cards,  etc.
  7. 7. Bootstrapping   • Amount  of  capital    RelaAvely  small  amounts • Use  of  capital    Working  capital  (brings  future  cash  inflow    forward  OR  delays  current  cash  ouElow)   • Stage  of  company    Useful  at  all  stages,  especially  startup. • Who  bears  the  risk  &  what  type    Personal  risk  early,  bankruptcy  risk  later    Working  capital  risk  (risk  of  insolvency)
  8. 8. Crowdfunding deep dive
  9. 9. Crowdfunding  Then..
  10. 10. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.  
  11. 11. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.   • Joseph  Pulitzer  wrote  an   arAcle  asking  for  donaAons   to  fund  project.  
  12. 12. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.   • Joseph  Pulitzer  wrote  an   arAcle  asking  for  donaAons   to  fund  project.   • $100K  raised  to  finish  this   project  in  just  under  6   months
  13. 13. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.   • Joseph  Pulitzer  wrote  an   arAcle  asking  for  donaAons   to  fund  project.   • $100K  raised  to  finish  this   project  in  just  under  6   months • 125K  people  donated  to  this   fund.  
  14. 14. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.   • Joseph  Pulitzer  wrote  an   arAcle  asking  for  donaAons   to  fund  project.   • $100K  raised  to  finish  this   project  in  just  under  6   months • 125K  people  donated  to  this   fund.   • GiU  from  France
  15. 15. Crowdfunding  Then.. • 1884  this  project  ran  out  of   money.   • Joseph  Pulitzer  wrote  an   arAcle  asking  for  donaAons   to  fund  project.   • $100K  raised  to  finish  this   project  in  just  under  6   months • 125K  people  donated  to  this   fund.   • GiU  from  France
  16. 16. Crowdfunding:  Today  and  Beyond Product/Project • Currently  thriving – Pledgie  (2006) – Sellaband  (2006) – IndieGoGo  (2008) – GiveForward  (2008) – Kickstarter  (2009) – RocketHub  (2009) – Fundly  (2009) – GoFundMe  (2010) – Appsplit  (2010)   – Microventures  (2010) – Fundageek  (2011) • Incredibly  powerful  momentum  in  the   last  few  years.     Equity   • Not  legal…yet • JOBS  Act  passed  July  10th • Accredited  vs.  non-­‐accredited.      
  17. 17. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   Not  to  Kickstart? • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  18. 18. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     Not  to  Kickstart? • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  19. 19. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   Not  to  Kickstart? • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  20. 20. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. Not  to  Kickstart? • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  21. 21. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  22. 22. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  23. 23. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   Ø Price  point • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  24. 24. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   Ø Price  point Ø Go  to  Market  Strategy   • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  25. 25. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   Ø Price  point Ø Go  to  Market  Strategy   Ø Runway   • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  26. 26. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   Ø Price  point Ø Go  to  Market  Strategy   Ø Runway   Ø Timing • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  27. 27. Crowdfunding:  A  Kickstarter  story   To  Kickstart?   • Demand/market  validaAon   done  before  you  go  to   market.     • Almost  zero  risk  if  market   • MarkeAng  story  done  for   you. • Almost  immediate  access  to   cash Not  to  Kickstart? Ø No  secrets  to  hide  from   compeAAon.   Ø Price  point Ø Go  to  Market  Strategy   Ø Runway   Ø Timing Ø Funding  Commitments   • Kickstarter    -­‐  Launched  in  2009 • $750MM  funding  46,000  projects. • 4K  currently  in  progress,  110,000  total • Melon  Kickstarter
  28. 28. Is  it  right  for  you? Probably • Hardware  with  a  specific   cost  for  prototype. • Consumer  facing  projects • Micro-­‐market  products • Market  unknown  products.   • One-­‐off  garage  projects • ArAsts • Philanthropists Probably  Not • Large  companies • Complex  products  with   intricate  sales  cycles • Infrastructure  or  enterprise   products  that  are  unlikely  to   touch  consumers.
  29. 29. Angel Investors
  30. 30. Angels • Class  of  capital    Equity  (ownership  in  company) • Structure/organizaAon    High  net  worth  (HNW)  individuals    Some  groups  and  clubs    Some  “super  angel”  funds • MoAvaAon/incenAves    Upside  –  stock  appreciaAon    Most  look  for  an  “exit”  (i.e.  liquidity  event
  31. 31. Angels • Amount  of  capital    $100k  to  $2mm • Use  of  capital    Growth  capital  (i.e.  new  cash  for  growth) • Stage  of  company    Early-­‐stage,  product/market  development • Who  bears  the  risk  &  what  type    Angel  investor  bears  risk    Product/market  risk,  execuAon  risk
  32. 32. Angels • Structure  of  investment    Purchase  of  common  or  preferred  stock    SomeAmes  converAble  debt  iniAally • Price  of  investment    25-­‐50%  of  company’s  stock    ConverAble  debt  ~25%  min  ownership • Monitoring  the  investment    ReporAng    Some  angels  (or  groups)  want  BOD  seat • Value  add    $$$,  industry  experAse,  connecAons
  33. 33. Venture Capital
  34. 34. Venture  Capital   • Class  of  capital    Equity  (ownership  in  company) • Structure/organizaAon    Limited  partnership    10  year  funds  (invest,  grow  &  harvest) • MoAvaAon/incenAves    Upside  (30%  IRR  and  3x  overall  for  fund)    Looking  for  an  “exit”  (i.e.  liquidity  event)
  35. 35. Venture  Capital • Amount  of  capital    $1mm-­‐20mm      Some  seed  acAvity  as  well • Use  of  capital    Extreme  growth  capital • Stage  of  company    Early-­‐stage  and  growth  stage • Who  bears  the  risk  &  what  type    Limited  partners  and  general  partners    Product,  market,  tech  &  execuAon  risk
  36. 36. Venture  Capital • Structure  of  investment    Purchase  of  preferred  stock    SomeAmes  converAble  debt  iniAally • Price  of  investment    20-­‐40%  of  company’s  stock • Monitoring  the  investment    ReporAng    BOD  seats    RedempAon  rights,  registraAon  rights • Value  add    $$$,  industry  experAse,  capital  markets
  37. 37. Debt
  38. 38. Debt • Class  of  capital    Debt  (senior  debt  as  discussed  here) • Structure/organizaAon    Banks  (regulated  to  accept  deposits)    Finance  companies  (corporaAons)    Debt  funds  (limited  partnerships) • MoAvaAon/incenAves    Banks  –  interest  &  fee  income    Finance  companies,  funds  –  interest    Venture  debt  –  warrant  income
  39. 39. Debt • Amount  of  capital    $1mm-­‐100mm • Use  of  capital    Working  capital    Growth  capital    AcquisiAon  capital • Stage  of  company    All  stages • Who  bears  the  risk  &  what  type    The  lender
  40. 40. Debt • Structure  of  investment    Senior  secured  credit • Price  of  investment    Interest  and  fees  for  established  co’s    Plus  warrants  for  pre-­‐profit  co’s • Monitoring  the  investment    ReporAng    Financial  covenants    AffirmaAve  &  negaAve  covenants • Value  add    $$$,  connecAons,  patern  recogniAon
  41. 41. Case study
  42. 42. • The  early  days…  -­‐Chuck  –  director  of  enterprise  at  Apple  -­‐Launches  Apperian  in  January  2009  -­‐App  development  for  enterprise  clients  -­‐Fee  for  service  work     • How  did  I  finance  the  business?
  43. 43. • The  early  days…  -­‐Bootstrapping  -­‐Self-­‐financing  (and  sacrifice)  -­‐Vendor  relaAonships  -­‐Customer  financing  
  44. 44. • Six  months  later…  -­‐The  dogs  are  eaAng  the  dog  food  -­‐iPhone  is  exploding  in  the  enterprise  -­‐Recurring  service  revenues  -­‐Vision  for  EASE  (Enterprise  ApplicaAon   Services  Environment)  plaEorm How  did  I  finance  the  business?
  45. 45. • Six  months  later…  -­‐$1mm  seed  round  -­‐Common  Angels  &  Launch  Capital  -­‐AddiAonal  $500k  in  Q1-­‐10
  46. 46. • Q1-­‐10:  the  one  year  old  startup…  -­‐Begin  developing  EASE  plaEorm  -­‐Acquihire  a  small  development  shop  -­‐Focus  solely  on  enterprise  app  clients  -­‐Begin  transiAoning  from  services  to  products   How  did  I  finance  the  business?
  47. 47. • Q1-­‐10:  the  one  year  old  startup…  -­‐$500k  SVB  line  of  credit  -­‐Leverage  A/R  with  enterprise  clients  -­‐Smooth  out  cash-­‐flow  as  R&D  expense  ramps  -­‐Bridge  between  payrolls  –  when  flush  with  A/ R  but  low  on  cash,  uAlize  line  of  credit  for   payroll,  expenses,  etc.
  48. 48. • Q1-­‐11:  the  two  year  old  startup…  -­‐Enterprise  mobility  is  hot!  -­‐BYOD,  iPad  in  Xmas  2010  -­‐Apperian  building  out  management  team  -­‐Customers  converAng  from  service  contracts  to   EASE  plaEorm    -­‐  Key  move:  move  to  recurring  SaaS  Product How  did  I  finance  the  business?
  49. 49. • Q1-­‐11:  the  two  year  old  startup…  -­‐$9.5mm  series  A  -­‐NorthBridge,  Bessemer,  Kleiner  Perkins  -­‐1st  enterprise  investment  from  KP  iFund  -­‐Over  2  years  of  cash  runway
  50. 50. • The  past  two  years…  -­‐ConAnued  market  expansion  -­‐MDM,  MAM,  BYOD,  etc.  -­‐Enterprise  security,  compliance,  etc.  -­‐DistribuAon  partnerships • Personnel  growth – 5-­‐20  year  one,  40  by  year  three  and  70  year  four   How  did  I  finance  the  business?
  51. 51. • The  past  two  years…  -­‐$12.4mm  preempAve  series  B  in  Mar  ‘12  -­‐$4.6mm  series  B  extension  in  Jan  ’13  with   Intel  Capital  -­‐ConAnued  expansion  of  SVB  credit   relaAonship  each  year • Exit  Scenario  at  10x  revenue  –  Looking  at   market  trends…
  52. 52. Questions?
  53. 53. presents INSTRUCTOR Course Name Learn the skills you need to win, from people who’ve done it before visit

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