After Google AdWords: How to Generate Sales, Not Just Clicks and Leads

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No matter your marketing goal, Google Adwords is the quickest and easiest way to grow your business. Period. But what happens after a user clicks on your ad and starts investigating your product? Prospective customers don't automatically become paying customers, and oftentimes it takes a bit of nurturing in order to get them to actually buy, which requires the marketing team passing these leads off to the sales team.

That's where things get tricky, and in order to successfully bring a prospect down the sales funnel, there needs to be an orderly process and effective communication. Chad Larson and Elliot Reid will draw upon their experience at WordStream and show you how to implement this sales process in your own company.

What You'll Learn

PPC best practices to fuel a successful sales funnel
The internal infrastructure necessary to close more deals
How to create a successful sales process
How to make the connection

Published in: Marketing, Technology, Business
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After Google AdWords: How to Generate Sales, Not Just Clicks and Leads

  1. 1. You Got the Click / Lead… Now What? As it relates to PPC
  2. 2. Have You Ever Played Telephone?
  3. 3. • • • • • • • Meet The Presenters • • • • • • •
  4. 4. What’s Your DISCONNECT?     
  5. 5.       Disconnects We’ll Discuss
  6. 6. Disconnect # 1 Adwords Account   
  7. 7. Disconnect # 2 Landing Page
  8. 8. Disconnect # 3 Shaky Handoff
  9. 9. You’ve Got Options
  10. 10. Disconnect # 4 Preparation
  11. 11. Disconnect # 5 Lead Interaction
  12. 12. Making the Connection
  13. 13. House Odds
  14. 14. Bring VALUE to the table
  15. 15. Questions…

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