Satu Miettinen, Juha Miettinen, Antti Kares, Raisa Leinonen and Timo Sirviö    Kuopio Academy of Design, Savonia Universit...
Intelligent FurnitureProjectTP 2 – Service DesignTheme 5.3.1. Concept Design in ServiceProductionCASE B: Hotelconcept15.02...
CASE: HOTELCONCEPTwww.hotelconcept.fi
THE BASIS OF HOTELCONCEPT• An idea to create and design the service concept whichwould base on customer’s (hotels) needs ,...
TARGET GROUP AND NEEDS ANALYSIS            Target group            • Small and medium-size            independent hotels  ...
NEED ANALYSIS OF END-USERS          Customers appreciate          • ”homelike” athmospere as a          opposite of hotel ...
Next Hotel Salpaus (hotel partner)      Tapio Anttila Design Ky (design)          Finlayson Oy (textiles)       IMG Interi...
DESIGNING•The most of producers and products represent finnishdesign• The price isn’t the cheapest, but the quality is the...
HOTELCONCEPT AS A SERVICE CONCEPT• Customers can choose from ready designed room options• Options include all necessary el...
TESTING AND COLLECTING FEEDBACKScandic Lahti -hotelli                         • In 2008 Next Hotel                        ...
MARKETING                             •Partners can present in fairs                             and exhibitions with     ...
This project has been funded with support from the European Commission. This publication     reflects the views only of th...
Upcoming SlideShare
Loading in …5
×

Tp2 Case B: concept design in service production

581 views
508 views

Published on

Published in: Design, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
581
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tp2 Case B: concept design in service production

  1. 1. Satu Miettinen, Juha Miettinen, Antti Kares, Raisa Leinonen and Timo Sirviö Kuopio Academy of Design, Savonia University of Applied Sciences Finland P.O. BOX 98, FIN -70101 KUOPIO Email: office@designkuopio.fi "DE-SME - Intelligent Furniture - Training for Design, Environment and New Materials in SMEs" Agreement n. 2009 - 2196 / 001 - 001
  2. 2. Intelligent FurnitureProjectTP 2 – Service DesignTheme 5.3.1. Concept Design in ServiceProductionCASE B: Hotelconcept15.02.2011
  3. 3. CASE: HOTELCONCEPTwww.hotelconcept.fi
  4. 4. THE BASIS OF HOTELCONCEPT• An idea to create and design the service concept whichwould base on customer’s (hotels) needs , observes alsothe needs of end-users (hotel’s customers) and givesmarketing advantages for participaiting partners.• Process:1. step – target group?2. step - needs analysis of customers’ and end-users’?3. step – partners?4. step – designing?5. step – testing?6. step – marketing?
  5. 5. TARGET GROUP AND NEEDS ANALYSIS Target group • Small and medium-size independent hotels Needs analysis > results • Time and budget is limited • Managers busy • New bränd and image • Not unneccesary or unexpected cost • Need to renovate only a part of hotel
  6. 6. NEED ANALYSIS OF END-USERS Customers appreciate • ”homelike” athmospere as a opposite of hotel chains’ sterility • ecological issues: materials, basis of products (made in Finland) • good price/quality relation
  7. 7. Next Hotel Salpaus (hotel partner) Tapio Anttila Design Ky (design) Finlayson Oy (textiles) IMG Interiors Oy (bathroom) Jackpoint Oy(furnitures for outdoor) Kirena / Oy Elfa Finland Ab(sliding doors) Koskisen Oy (wall panels) Muunto / TJT-Kaluste Oy (panels) Oy Orient-Occident Ltd(carpenters) Pedro Oy (furnitures)Plusminus Partners Oy (furnishing products) Puulon Oy(floors) Secto Design Oy (lightnings) Selka-line Oy (furnitures for public spaces) Sisuwood Oy (tailormade wood furnitures)
  8. 8. DESIGNING•The most of producers and products represent finnishdesign• The price isn’t the cheapest, but the quality is the best• The products and materials are eco-friendly (wood andother natural materials, long lasting because of highquality and able to recycle)• Details which make rooms feel ”homelike” have noticedin design: lightning, furnitures, bedchlotes, storage…
  9. 9. HOTELCONCEPT AS A SERVICE CONCEPT• Customers can choose from ready designed room options• Options include all necessary elements: carpents,curtains, furnitures, lamps, bedclothes…• Customers save time• Customers save cost of exterior designers• Customers get detailed budget and timetables• Customers can use ”finnish design rooms” or ”eco-frienlymaterials” image in hotel’s bränding
  10. 10. TESTING AND COLLECTING FEEDBACKScandic Lahti -hotelli • In 2008 Next Hotel Salpaus opened 5 Hotelconcept rooms • The feedback from customers has been good • The future for more rooms is open, because Scandic Hotels chain bought the hotel from private Next Hotels
  11. 11. MARKETING •Partners can present in fairs and exhibitions with reasonable cost in one stage • Hotel consept parners and their products don’t compete, instead they support and complete each other • Partners can use their co- operation and expertise also in other projectsHotel Concept in OLOMUOTO-fairs – Lahti spring 2010
  12. 12. This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.13.3.2012 12

×