PURELUXE ™EXTREME NOURISHMENTFOR COLOR-TREATED,DAMAGED AND DRY HAIR
WHAT’S IN• NON-TOXIC, FOOD-GRADE INGREDIENTS• COLOR-PROTECTING INGREDIENTS• CERTIFIED ORGANIC AMAZONIAN BUTTERS• LANT-BASED INGREDIENTS THAT RATE FOUR OR P LESS ON THE SKIN DEEP DATABASE• ESSENTIAL OILS FOR PRESERVATION
THE FACTS70% OF WOMEN BELIEVE THEIR HAIR IS DRY OR DAMAGED55% OF THE POPULATION COLORS THEIR HAIR79% OF WOMEN SURVEYED BELIEVE PROFESSIONAL PRODUCTS WILL HELP KEEP HAIR COLOR FROM FADING IN BETWEEN SALON VISITS
THE RESULTS91% REPORTED SMOOTHER, SILKIER AND HEALTHIER HAIR AFTER USING PURELUXE ™78% STATED IT WAS ABLE TO REPAIR DAMAGED HAIR80% STATED PURELUXE ™ IMPROVED HAIR SHINE My stylist couldn’t believe how smooth and silky my hair was! She even saw a big difference in the condition of my hair. I can’t tell you how much I love this product! —Karen Kraut (consumer tester)
HOW IT WORKSPLANT-BASED SURFACTANTS• Are mild on hair and have excellent cleansing ability• Give a rich, dense, luxury foam that’s great for sensitive scalp• Help protect the natural oils found on hair and scalp without stripping or causing build-up• Low pH is gentle on the scalp and hair and closes the cuticle to smooth, soften and provide excellent combabilityPROTEIN ENRICHED CONDITIONING AGENTS• Provide moisture to help restore and smooth the cuticle layer and protect the hair shaft
HELPS PRESERVE COLORPURELUXE OUTPERFORMS LEADING COLOR-PRESERVING ™SALON BRAND SHAMPOOS AND CONDITIONERSCOMARE PURELUXE VS A LEADING SALON BRAND AFTER 10 WASHES: ™ PURELUXE ™ LEADING BRAND
COLOR RETENTION TEST FRESH COLOR WATER RINSE PURELUXE ™LEADING BRAND
PURELUXE SHAMPOO ™WHAT IT ISExtremely nourishing, sulfate-free shampoo for dry,damaged or color-treated hair.BENEFITS• Non-toxic and sulfate-free for gentle, color preserving cleansing.• Formulated with mild plant-based surfactants that are rich, deeply cleansing and great for sensitive scalps.• Especially good for coarse hair types.• Refreshing lemongrass aromaMULTI-FUNCTIONAL USE• Daily use shampoo for dry, damaged, color-treated, over processed, heat styled, and/or chemically relaxed hair.• Refreshing total body cleanser.• Use it for shaving (men and women).• Wash fruits and vegetables free of pesticides.
PURELUXE SHAMPOOTOP THREE INTELLIGENT INGREDIENTS Certified Organic Cistus Oil (Rock Rose): Softens and helps improve color retention. Certified Organic Kukui Oil: Helps seal the hair cuticle. High in linoleic acid and linolenic acid (an omega-3 fatty acid). It is known for its ability to protect and heal. Certified Organic Baobab Oil: From the “tree of life” protects against damage caused by oxidation. FREE FROM Sulfates | Parabens | Silicones | Ethoxylates | PEG | Phthalates | Synthetic Fragrances
PURELUXE CONDITIONER ™WHAT IT ISExtremely nourishing, lightweight, silicone-freeconditioner for dry, damaged or color treated hair.BENEFITS• Non-toxic and silicone-free for gentle, color preserving conditioning.• Especially good for coarse hair types.• Refreshing lemongrass aromaMULTI-FUNCTIONAL USE• Daily use treatment for dry, damaged, color-treated, over processed, heat styled, and/or chemically relaxed hair.• Use as a deep, intensive conditioner weekly to infuse normal hair with shine and moisture and protect from heat styling.• Refreshing total body cleanser.• Use it for shaving (men and women).
PURELUXE CONDITIONERTOP THREE INTELLIGENT INGREDIENTS Certified Organic Cupuacu Butter: Uniquely fragranced like a mix of chocolate and pineapple, it contains phytonutrients, polyphenols, vitamins B1, B2 and B3, and at least nine antioxidants. Certified Organic Murumuru Butter: Its rich oleic acid content adds shine, promotes nutrition and moisture in skin and hair. Pentaclethra Macroloba Oil: Has the highest known concentration of Behenic Acid which makes in effective in conditioning, brightening and smoothing hair. FREE FROM Sulfates | Parabens | Silicones | Ethoxylates | PEG | Phthalates | Synthetic Fragrances
STYLING POMADEWHAT IT ISHeat-activated protectant that provides flexible hold andrepels moisture, helping to prevent frizziness and flyaways.BENEFITS• Tames curls and gives hair a shiny polished look.• Excellent in humid weather.• Refreshing lemongrass aroma.MULTI-FUNCTIONAL USE• Work through dry or damp hair to boost shine and control flyaways.• Use for braid-outs/twist-outs by applying a small amount before styling.• Add a dime-sized amount after pressing or flat-ironing and comb through hair.• For a lighter application, apply a small amount into palms, rub together and distribute sparingly through hair using fingertips. $29 (4.4 fl oz)
STYLING POMADETOP THREE INTELLIGENT INGREDIENTS Certified Organic Silicone Replacements: Moisture repelling and protecting Castor Oil, Beeswax and plant triglycerides such as Coconut Oil and Shea Butter replace synthetic silicones. Certified Organic Lemongrass: Purifies and refreshes hair while naturally preserving the product. It also promotes the contraction of hair follicles, thereby preventing hair loss with regular use. Certified Organic Cistus Oil: Helps prevent color fading. FREE FROM Silicone | Parabens | Petrochemical Resins | Plasticizing Agents | Synthetic Fragrances
HAIR SHINEWHAT IT ISSilky, lightweight polishing spray that adds high shine, smoothesfrizz and helps prevents flyaways.BENEFITS• Gives any hair type instant polish and shine without weighing it down.• Antioxidants prevent free radical damage that can weaken hair causing loss of shine.• Helps protect hair from environmental damage.• Good for textured, dry, damaged or brittle hair.• Refreshing lemongrass aroma.MULTI-FUNCTIONAL USE• Spray on hair or into palms and smooth over hair and ends. • Mist directly onto dry, styled hair for all over sheen.• To create separation and condition dry ends, spray into palms and apply to ends with fingertips.• Mix with any of the hair sprays for a soft hold. $29 (3.4 fl oz)
HAIR SHINETOP THREE INTELLIGENT INGREDIENTS Certified Organic Lemongrass Oil: Uplifting aroma purifies and refreshes. Makes hair smooth and glossy. Certified Organic Ethyl Palmate: a by-product of vegetable glycerin from palm oil, it helps add emollience and helps hair maintain moisture without weighing it down. Certified Organic Cistus Oil: Helps prevent color fading. FREE FROM Silicone | Parabens | Petrochemicals | Synthetic fragrances
THE ORIGINAL PADDLE BRUSHWHAT IT ISThe evolution of the original iconic paddle brush Horstcreated many years ago. Made from recycled materials.this new design features bristles that cradle the hair asit easily glides through the brush.BENEFITS• Eco-chic, stress-free design• Made of durable, recycled plastic• Heat resistant, static-free bristles• Refreshing lemongrass aromaMULTI-FUNCTIONAL USE• Untangle wet hair• Speed and shine a blow dry• Use to massage the scalp