Your Interactive eBook Options in 30 Minutes: Lessons from Market InnovatorsPresentation Transcript
Intelligent Content ConferenceYour Interactive eBook Options in 30MinutesLessons from Market InnovatorsFebruary 7, 2013
Speaker§ Maria Bartoszewicki – Director of Interactive eBooks, Aptara
Setting the stageWhat interactive eBook platform is best for your content?Inkling, iBooks Author, Adobe DPS, or a custom HTML5 solution – § Each lends itself to different content types and complexity. § Each offers different interactive elements. § Each has unique editorial and production workflow implications.
AptaraOwnership UK Publicly Listed Company (LSE: IBPO.L) Loca/ons 13 global locaBons, 11 delivery centers: USA (3), India (7), MauriBus (1) Aptara is headquartered in Falls Church, VA Employees 12,000 and growing… Recognized Brand • Partner to the world’s 10 largest publishers • Largest player in the digital content transformaBon space • Design, development, and producBon of content products for new mobile media • Winner of 6 Brandon Hall Awards for Media Tech. & Top 100 eContent Company 2012 Key Customers
Aptara Design & Build Center§ Team of 200 resources§ Leading vendor for interactive eBook production§ Fully trained on proprietary software§ Wide array of subject matter expertise§ Clients include:
Qualifying Questions§ What is your content type?§ How much of your content is reusable?§ What interactivities are you looking for?§ What is your distribution model?§ What is your production plan?
Workflow – Inkling Content Import available on Review Source Files to iPad, & Edit Habitat iPhone, Web browser User Stitch Publish to purchases HTML5 content & Inkling content from interactivities Store within the app Content User Architecture, Build downloads Login & Design, interactivities free Password Custom CSS Inkling app
Workflow – iBooks Author Content Source Build Review & available Files widgets Edit on iPad Export User content Import Apple purchases content to Review & content from to RTF/ IBA approval the app Word store Editorial, Design, Publish to User Photo Finalize downloads storyboards iBooks free iBooks Research, Store app R&P
Workflow – Adobe DPS InDesign Apple hosts User downloads free app and CS5 or the app on the App store purchases content within later the app Publish content, create send to Adobe assets in and Apple for InDesign approval
Workflow – Custom HTML5 Solution Web version Source Testing & is accessible on HTML5 Content is automatically Files Review compliant browsers downloaded to app User Integrate purchases Concept Content Native App mapping & development content on into storyboarding & deployment LMS/web framework portal Create User Production: Framework Custom CSS, Send to downloads & HTML5 Apple for free app interactive conversion, approval from App templates interactivities store
Inkling Title Page Slideshow 3D Molecule Test Yourself