Your Interactive eBook Options in 30 Minutes: Lessons from Market Innovators
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  • 1. Intelligent Content ConferenceYour Interactive eBook Options in 30MinutesLessons from Market InnovatorsFebruary 7, 2013
  • 2. Speaker§  Maria Bartoszewicki –  Director of Interactive eBooks, Aptara
  • 3. Setting the stageWhat interactive eBook platform is best for your content?Inkling, iBooks Author, Adobe DPS, or a custom HTML5 solution – §  Each lends itself to different content types and complexity. §  Each offers different interactive elements. §  Each has unique editorial and production workflow implications.
  • 4. AptaraOwnership   UK  Publicly  Listed  Company  (LSE:  IBPO.L)  Loca/ons   13  global  locaBons,  11  delivery  centers:    USA  (3),  India  (7),  MauriBus  (1)   Aptara  is  headquartered  in  Falls  Church,  VA  Employees   12,000  and  growing…  Recognized  Brand   •     Partner  to  the  world’s  10  largest  publishers   •     Largest  player  in  the  digital  content  transformaBon  space   •     Design,  development,  and  producBon  of  content  products  for  new  mobile  media   •     Winner  of  6  Brandon  Hall  Awards  for  Media  Tech.  &  Top  100  eContent  Company  2012    Key  Customers                
  • 5. Aptara Design & Build Center§  Team of 200 resources§  Leading vendor for interactive eBook production§  Fully trained on proprietary software§  Wide array of subject matter expertise§  Clients include:
  • 6. Qualifying Questions§  What is your content type?§  How much of your content is reusable?§  What interactivities are you looking for?§  What is your distribution model?§  What is your production plan?
  • 7. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution
  • 8. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Self Authoring Y Y Y N Tool
  • 9. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Self Authoring Y Y Y N Tool Textbooks: Educational, Textbooks: El-Hi, Magazines, Corporate, Content type Higher Ed., Higher Ed., Newspapers Professional, Trade Trade Custom
  • 10. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Self Authoring Y Y Y N Tool Textbooks: Educational, Textbooks: El-Hi, Magazines, Corporate, Content type Higher Ed., Higher Ed., Newspapers Professional, Trade Trade Custom Purchase/ iBooks store, Custom apps, Distribution/ Inkling store iBooks store Custom in-app Google play Royalties stores
  • 11. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Self Authoring Y Y Y N Tool Textbooks: Educational, Textbooks: El-Hi, Magazines, Corporate, Content type Higher Ed., Higher Ed., Newspapers Professional, Trade Trade Custom Purchase/ iBooks store, Custom apps, Distribution/ Inkling store iBooks store Custom in-app Google play Royalties stores iPad, iPad, iPad, iPhone, iPhone, Devices iPhone, iPad Android Web browser, Web browser Kindle Fire Android
  • 12. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Custom HTML5 Custom HTML5 Interactivities Blueprints IBA widgets interactivities interactivities Slideshows/Galleries "    Audio & Video     Animation     3D models & molecules    Tappable images, Interactive diagrams     Embedded Glossary    Inner & outer chapter link functionality    Assessment    
  • 13. A Side-by-Side Comparison Custom iBooks Inkling Adobe DPS HTML5 Author Solution Standard Platform Features Searchability    Social Sharing     Bookmarks     Highlights    TOC    Responsive Design    
  • 14. Workflow – Inkling Content Import available on Review Source Files to iPad, & Edit Habitat iPhone, Web browser User Stitch Publish to purchases HTML5 content & Inkling content from interactivities Store within the app Content User Architecture, Build downloads Login & Design, interactivities free Password Custom CSS Inkling app
  • 15. Workflow – iBooks Author Content Source Build Review & available Files widgets Edit on iPad Export User content Import Apple purchases content to Review & content from to RTF/ IBA approval the app Word store Editorial, Design, Publish to User Photo Finalize downloads storyboards iBooks free iBooks Research, Store app R&P
  • 16. Workflow – Adobe DPS InDesign Apple hosts User downloads free app and CS5 or the app on the App store purchases content within later the app Publish content, create send to Adobe assets in and Apple for InDesign approval
  • 17. Workflow – Custom HTML5 Solution Web version Source Testing & is accessible on HTML5 Content is automatically Files Review compliant browsers downloaded to app User Integrate purchases Concept Content Native App mapping & development content on into storyboarding & deployment LMS/web framework portal Create User Production: Framework Custom CSS, Send to downloads & HTML5 Apple for free app interactive conversion, approval from App templates interactivities store
  • 18. Inkling Title Page Slideshow 3D Molecule Test Yourself
  • 19. iBooks Author Chapter Opener Lesson Opener Keynote Assessment
  • 20. Adobe DPS Magazine Cover/Title Page Slideshow Audio/Video Additional Interactivities
  • 21. Custom HTML5 Solution Title Page Standard Platform Features - Menu Content Screen Activity Screen
  • 22. Questions?
  • 23. §  For more information and to request samples, email: Maria.Bartoszewicki@aptaracorp.com