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Write tight(er) Write tight(er) Presentation Transcript

  • HowToWriteEverything.com @MarciaRJohnston Write Tight (er) Marcia Riefer Johnston A Time-Saving, Pain-Free Technique for Selling Yourself, Your Company, or Your Products through Your Words
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make?
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely?
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)? Time-saving, pain-free technique How much difference can conciseness make? In what ways does conciseness help me sell? How can I write more concisely? WORKSHOP Three-minute video
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014 No headline?
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014 No headline? No bullets?
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014 No headline? No bullets? No verbiage?
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014 No headline? No bullets? No verbiage? How concise!
  • HowToWriteEverything.com @MarciaRJohnston #ICC2014 No headline? No bullets? No verbiage? How concise!
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Words Words Words Words Words Words Words Words Words WordsWords Words Words Words Words Words Words Words WordWords
  • HowToWriteEverything.com @MarciaRJohnston “Most often I talk about content as text because text is everywhere … text is different … text is messy as hell.” ! —Kristina Halvorson Content Strategy for the Web
  • HowToWriteEverything.com @MarciaRJohnston “The number-one complaint I’ve heard from technical publications managers is, ‘Much of my staff is about to retire, and I’m having trouble finding anyone who can write correct grammar and simple, concise, accurate text.’” ! —Maxwell Hoffmann Intercom magazine, Society forTechnical Communication, Jan. 2013
  • HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston “If a writer … knows enough about what he is writing about he may omit things that he knows … The dignity of movement of an iceberg is due to only one-eighth of it being above water.” ! —Ernest Hemingway Death in the Afternoon
  • HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston “If a writer … knows enough about what he is writing about he may omit things that he knows … The dignity of movement of an iceberg is due to only one-eighth of it being above water.” ! —Ernest Hemingway Death in the Afternoon “Write when there is something that you know; and not before; and not too damned much after.”
  • HowToWriteEverything.com @MarciaRJohnston What does conciseness mean (and not mean)?
  • HowToWriteEverything.com @MarciaRJohnston Minimalism What does conciseness mean (and not mean)?
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short.
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.”
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Huh?
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.” Not short. “Cut me a short string.” Make text (like string) as long as needed. Huh?
  • HowToWriteEverything.com @MarciaRJohnston Make  text,  like  string,  as  long   as  needed.  @MarciaRJohnston   #ICC2014
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not robospeak. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not robospeak. Push button. Push the button. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not robospeak. Keep the the. Push button. Push the button. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Not gutted for mobile. They will. Don’t think, “Smartphone users won’t need that.” Concise means “minimal.”
  • HowToWriteEverything.com @MarciaRJohnston Example
  • HowToWriteEverything.com @MarciaRJohnston Example
  • HowToWriteEverything.com @MarciaRJohnston No discussion board? Example
  • HowToWriteEverything.com @MarciaRJohnston No discussion board? No calendar? Example
  • HowToWriteEverything.com @MarciaRJohnston Concise ≠ Gutted No discussion board? No calendar? Example
  • HowToWriteEverything.com @MarciaRJohnston Minimal.
  • HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs
  • HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose
  • HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more
  • HowToWriteEverything.com @MarciaRJohnston Minimal. Enough to meet your audiences’ needs Enough to accomplish your purpose No more No less
  • HowToWriteEverything.com @MarciaRJohnston Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  • HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  • HowToWriteEverything.com @MarciaRJohnston Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  • HowToWriteEverything.com @MarciaRJohnston No more Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  • HowToWriteEverything.com @MarciaRJohnston No more No less Audience needs: “What’s in it for me?” My purpose: Get you here Write Tight(er):
 ATime-Saving, Pain-Free Technique for SellingYourself, Your Company, orYour Products throughYour Words
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make?
  • HowToWriteEverything.com @MarciaRJohnston How much difference can conciseness make? “Measured usability was dramatically higher for the concise version [of the website]—58% better.” ! Nielsen Norman Group www.nngroup.com/articles/ how-users-read-on-the-web
  • HowToWriteEverything.com @MarciaRJohnston In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston Small screens In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston Small screens Translation costs Readability Think usability, engagement. In what ways does conciseness help me sell?
  • HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
  • HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.” Maybe your readers see a big window.
  • HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this.
  • HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view
  • HowToWriteEverything.com @MarciaRJohnston ... or maybe your readers see this. “Full site” view “Mobile site” view
  • HowToWriteEverything.com @MarciaRJohnston “But I don’t write for small screens.”
  • HowToWriteEverything.com @MarciaRJohnston Maybe your readers see this.
  • HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  • HowToWriteEverything.com @MarciaRJohnston “But I already write concisely.” This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white. Visual-verbal redundancy
  • HowToWriteEverything.com @MarciaRJohnston Your readers want this.
  • HowToWriteEverything.com @MarciaRJohnston Especially if you translate. Philips Sonicare™ toothbrush
  • HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.”
  • HowToWriteEverything.com @MarciaRJohnston “But my stuff isn’t translated.” Get ready!
  • HowToWriteEverything.com @MarciaRJohnston How much can a word cost?
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost?
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? words6
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? You may need a loan. words6 5 words 1 word
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston You may be needing a loan. How much can a word cost? Translation cost (or savings): $ 0.25 * the size of a Harry Potter novel $ 2,500.00 $ 62,500.00 You may need a loan. words6 5 words 1 word 10,000 sentences,* 25 languages 10,000 sentences,* 1 language 1 sentence, 1 language
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston a word? How so?
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough

  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language

  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database)
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word Full price
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match Full price Pay less
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match Full price Pay less
  • HowToWriteEverything.com @MarciaRJohnston a word? How so? Close enough
 Varies with the language
 Depends on the translation memory (database) unrecognized word “fuzzy” match “perfect” match You still pay! Full price Pay less
  • HowToWriteEverything.com @MarciaRJohnston Whether or not you translate,
  • HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen,
  • HowToWriteEverything.com @MarciaRJohnston Whether or not you translate, whatever size your page or screen, you owe it to yourself to ask …
  • HowToWriteEverything.com @MarciaRJohnston How can I write more concisely?
  • HowToWriteEverything.com @MarciaRJohnston Dump these words!*
  • HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them Time-saving, pain-free technique
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston See  be-­‐verbs!  @MarciaRJohnston   #ICC2014
  • HowToWriteEverything.com @MarciaRJohnston Examples
  • HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  • HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  • HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  • HowToWriteEverything.com @MarciaRJohnston “Bias tape has the advantage of being able to be applied smoothly around curves as well as straight.”
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
  • HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident.
  • HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think.
  • HowToWriteEverything.com @MarciaRJohnston The fix might not be self-evident. You have to think. (Not too painful.)
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  • HowToWriteEverything.com @MarciaRJohnston “A scheme of which every part promises delight can never be successful.” —Jane Austen, Pride and Prejudice
  • HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
  • HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive.
  • HowToWriteEverything.com @MarciaRJohnston Our IT team wants to be predictive. What does the team want to do?
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston what?
  • HowToWriteEverything.com @MarciaRJohnston is
  • HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  • HowToWriteEverything.com @MarciaRJohnston “Write when there is something that you know; and not before; and not too damned much after.” —Ernest Hemingway
  • HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  • HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense)
  • HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly—
  • HowToWriteEverything.com @MarciaRJohnston “There are known knowns.These are things we know that we know.There are known unknowns.That is to say, there are things that we know we don’t know. But there are also unknown unknowns.There are things we don’t know we don’t know.” (attributed to a one-time US secretary of defense) We don’t know diddly— except to avoid be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston See be-verbs.
  • HowToWriteEverything.com @MarciaRJohnston Be-­‐verbs  are  everywhere.  See?   @MarciaRJohnston  #ICC2014
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) Dump these words!* *unless you need them -ly words (& other vapid adverbs)
  • HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
  • HowToWriteEverything.com @MarciaRJohnston Jane fully expects a big publisher to snap up her first novel.
  • HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
  • HowToWriteEverything.com @MarciaRJohnston We hope that people will actively participate.
  • HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  • HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  • HowToWriteEverything.com @MarciaRJohnston Please listen carefully to the following choices so that we can immediately direct your call to the appropriate person.
  • HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
  • HowToWriteEverything.com @MarciaRJohnston Mahatma Gandhi truly changed the world.
  • HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) Dump these words!* *unless you need them very, such, so (& other empty intensifiers)
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry.
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry.
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  • HowToWriteEverything.com @MarciaRJohnston Fred likes his toast very dry. Fred likes his toast so dry. Fred likes such dry toast.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) Dump these words!* *unless you need them not, no (& other negative words)
  • HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
  • HowToWriteEverything.com @MarciaRJohnston Do not use negative phrasing.
  • HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  • HowToWriteEverything.com @MarciaRJohnston If you want viewers to focus on something, do not show faces looking away from it. (This image is from an eye-tracking study by James Breeze as cited in Garr Reynolds’s book Presentation Zen.)
  • HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  • HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  • HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  • HowToWriteEverything.com @MarciaRJohnston The Oregon Ducks have not lost a “Civil War” game to their archrivals, the Beavers, in seven years.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) Dump these words!* *unless you need them the fact that
  • HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  • HowToWriteEverything.com @MarciaRJohnston Given the fact that Joan understood topic-based writing, everyone went to her with questions. Concept Task Reference
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that Dump these words!* *unless you need them just
  • HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  • HowToWriteEverything.com @MarciaRJohnston It's just that I just say just a lot. I just have the habit, so it’s just hard to stop saying it.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just Dump these words!* *unless you need them begin to, try to, tend to, in order to
  • HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  • HowToWriteEverything.com @MarciaRJohnston Michael Noer handed the six-year-old the tablet.With no instruction, and never having seen a computer, the boy began to swipe the screen, launch apps, and play a pinball game.
  • HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
  • HowToWriteEverything.com @MarciaRJohnston Try to focus on breathing.
  • HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
  • HowToWriteEverything.com @MarciaRJohnston “Stop trying to hit me, and hit me.” —Morpheus to Neo
  • HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
  • HowToWriteEverything.com @MarciaRJohnston “Do or do not. There is no try.” —Yoda
  • HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  • HowToWriteEverything.com @MarciaRJohnston “When our tools don’t work, we tend to blame ourselves for being too stupid or not reading the manual or having too fat fingers.” —Lev Grossman, Time
  • HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  • HowToWriteEverything.com @MarciaRJohnston In order to divert 34,000 tons of food scraps from landfills, Portland created a curbside-pickup program for compostable waste.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to Dump these words!* *unless you need them period of time
  • HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  • HowToWriteEverything.com @MarciaRJohnston Jones and Caruthers have worked here for a long period of time. Sketch by Brian Poulsen. Used with permission.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time Dump these words!* *unless you need them in light of, in spite of, in terms of (& of in general)
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM.
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation.
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  • HowToWriteEverything.com @MarciaRJohnston In light of my lack of cash, we stopped at an ATM. In spite of his poor health, Samuel attended his niece’s graduation. I prefer thatTV in terms of cost.
  • HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  • HowToWriteEverything.com @MarciaRJohnston “The word of is, in anything other than small doses, among the surest indications of flabby writing.” —Bryan Garner Garner’s Modern American Usage
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) Dump these words!* *unless you need them proverbial
  • HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  • HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  • HowToWriteEverything.com @MarciaRJohnston The proverbial needle in the haystack
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial Dump these words!* *unless you need them different (as in many different, 36 different)
  • HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
  • HowToWriteEverything.com @MarciaRJohnston Our company understands the pros and cons of all these different technologies.
  • HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
  • HowToWriteEverything.com @MarciaRJohnston Steve Jobs’s name appears on 212 different Apple patents.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) Dump these words!* *unless you need them particular
  • HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  • HowToWriteEverything.com @MarciaRJohnston Google’s CEO, Eric Schmidt, has a particular belief that Android’s open platform leads to more options and more consumer choice.
  • HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  • HowToWriteEverything.com @MarciaRJohnston While Lady Gaga’s particular sense of style puzzles many, millions of fans say that her affirming theme of bravery and kindness has changed their lives.
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular Dump these words!* *unless you need them verbiage
  • HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
  • HowToWriteEverything.com @MarciaRJohnston We’ll throw some verbiage in there.
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Want a tip for making this technique even more time-saving and pain-free?
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Try this.
  • HowToWriteEverything.com @MarciaRJohnston Another translation example
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example words6
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example words6
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words 2 words
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words 2 words
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words 2 words $ 0.501 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages $ 5,000.00 $ 125,000.00 Translation savings:
  • HowToWriteEverything.com @MarciaRJohnston Updates are needed to your content. Another translation example Your content needs updating. words6 4 words 2 words $ 0.501 sentence, 1 language ! 10,000 sentences, 1 language ! 10,000 sentences, 25 languages $ 5,000.00 $ 125,000.00 Translation savings:
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes.
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ...
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... $ 937,500.00
  • HowToWriteEverything.com @MarciaRJohnston It’s worth noting that most readers do not want to wade through huge volumes of information to find what they need. Nobody wants to wade through volumes. 15-word reduction x 10,000 sentences x 25 languages saves ... A cool mill. $ 937,500.00
  • HowToWriteEverything.com @MarciaRJohnston This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  • HowToWriteEverything.com @MarciaRJohnston This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  • HowToWriteEverything.com @MarciaRJohnston This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white.
  • HowToWriteEverything.com @MarciaRJohnston This is your toothbrush when it’s new.The blue bristles are blue all the way to their tips. This is your toothbrush when it’s ready to replace.The blue bristles have turned half white. Bet you didn’t miss the headline I deleted.
  • HowToWriteEverything.com @MarciaRJohnston It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY.
  • HowToWriteEverything.com @MarciaRJohnston It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY.
  • HowToWriteEverything.com @MarciaRJohnston It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY.
  • HowToWriteEverything.com @MarciaRJohnston It’s mind-boggling to consider what TIGHTENING that dramatic would do to IMPROVES KEYWORD DENSITY.
  • HowToWriteEverything.com @MarciaRJohnston Adjectives • absolutely certain, absolutely essential, absolutely guaranteed, completely necessary, totally sure • bald-headed • best ever, first ever • blue in color, few in number, long in duration, nubbly in texture, round in shape, slovenly in appearance, short in height, slow in speed, small in size, tall in stature • booked solid • exact same, same exact, same identical • filled to capacity • incredible to believe, visible to the eye, warm to the touch
  • HowToWriteEverything.com @MarciaRJohnston Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life
  • HowToWriteEverything.com @MarciaRJohnston Nouns • actual experience, actual fact • added bonus • advance notice, advance planning, advance preview, advance reservations, advance warning • all-time favorite, all-time record • alternative choice • anonymous stranger • annual anniversary • armed gunman • artificial prosthesis • autobiography of her own life, biography of his life And that’s just the a’s.
  • HowToWriteEverything.com @MarciaRJohnston Verbs • add an additional • aid and abet, cease and desist, pick and choose • allow you to be able to • always include • ask the question • assemble together, attach together, blend together, collaborate together, combine together, confer together, connect together, cooperate together, fuse together, gather together, join together, integrate together, meet together, merge together, mingle together, mix together, pool together, share together, splice together
  • HowToWriteEverything.com @MarciaRJohnston Odds and Ends
 • 6 a.m. in the morning, 10 p.m. in the evening, twelve noon, twelve midnight
 • and etc.
 • ATM machine, GOP party, GRE exam, HIV virus, 
 ISBN number, LCD display, PIN number, RAM memory, UPC code—and my favorite: Please RSVP
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Visual-verbal redundancy
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston HA-llo. DEE-na. 
 DEES eez your MAH-ther.
  • HowToWriteEverything.com @MarciaRJohnston www.HowToWriteEverything.com/ Annals-of-Redundancy-Annals/ More on redundancy …
  • HowToWriteEverything.com @MarciaRJohnston YOUR WORDS HERE
  • HowToWriteEverything.com @MarciaRJohnston weak be-verbs (is, was, were, will be, have been, am, are) -ly words (& other vapid adverbs) very, such, so (& other empty intensifiers) not, no (& other negative words) the fact that just begin to, try to, tend to, in order to period of time in light of, in spite of, in terms of (& of in general) proverbial different (as in many different, 36 different) particular verbiage any other verbiage or unneeded words that you can pitch Dump these words!* *unless you need them
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00
  • HowToWriteEverything.com @MarciaRJohnston Word count Cost to translate into 1 language 25 languages x 10,000 sentences (Harry Potter novel) BEFORE Your original text here with more words than you need. 10 $2.50 $62.50 $625,000.00 AFTER Your tighter text here. 4 $1.00 $25.00 $250,000.00 Savings 60% $1.50 $37.50 $375,000.00 Spreadsheet available on request.
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston Story time
  • HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser
  • HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons
  • HowToWriteEverything.com @MarciaRJohnston Story time Water dispenser Buttons Quick reference
  • HowToWriteEverything.com @MarciaRJohnston Looks easy enough.
  • HowToWriteEverything.com @MarciaRJohnston Concise = good ... right?
  • HowToWriteEverything.com @MarciaRJohnston Ready for a video?
  • HowToWriteEverything.com @MarciaRJohnston Ready for a video? (You’ll have to pretend.)
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water?
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Rick (Smart guy!)
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!)
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? GlassRick (Smart guy!) Instructions Button Water
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again
  • HowToWriteEverything.com @MarciaRJohnston Hey, Rick, would you bring me a glass of room-temperature water? Dump again DumpGlassRick (Smart guy!) Instructions Button Water Read again Exasperation Try again Try again Try again
  • HowToWriteEverything.com @MarciaRJohnston
  • HowToWriteEverything.com @MarciaRJohnston
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