Get Smart About Intelligent Content: A Checklist for Change

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As you learn about intelligent content, you’re probably getting pretty motivated to adopt these tools and techniques. It all sounds great, but where should you start and how is your organization setup …

As you learn about intelligent content, you’re probably getting pretty motivated to adopt these tools and techniques. It all sounds great, but where should you start and how is your organization setup to support intelligent content? How will you manage this change in your organization? The old style of publishing content can be ingrained in your processes. Some on your team might be skeptical about technology and difficult to convince about its value. You may need to train or augment your staff to achieve your goals. You’ll also need to convince your leadership that investments now will pay off later. Change isn’t easy, but the results can be tremendous in bringing efficiency and savings to your organization.

In this session, we’ll look at how to implement the elements of intelligent content, including technology, workforce skills, new processes, and globalization. You’ll learn:
How to choose the right technology to support intelligent content
What processes to examine and change
How to make sure you’ve got the right people in place
How to identify and mitigate risks in moving to intelligent content. If want a comprehensive checklist to guide you toward a smarter content future, you can’t miss this informative session. Presented by Steve Walker, Senior Director, Experis Global Content Solutions.

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  • 1. Get Smart About Intelligent Content: A Checklist for Change #SmartChecklist Steve Walker, Senior Director Experis Global Content Solutions February 27, 2014
  • 2. About Me Experis: Global Content Solutions We guide clients to strategically create, manage, and deliver information worldwide. @_SteveWalker ExperisSpark.com Steve.Walker@Experis.com LinkedIn: SteveWalker #SmartChecklist @_SteveWalker 2
  • 3. #SmartChecklist @_SteveWalker 3
  • 4. Current State / Future State What if? #SmartChecklist @_SteveWalker 4
  • 5. Why are we (you) here? Goal of the next 40 minutes: - Challenge you a bit. - Provide you a tool and framework to manage the change to intelligent content. #SmartChecklist @_SteveWalker 5
  • 6. Topics to Explore What is Intelligent Content? Prepare to Ride the Wave Intelligent Content and the Content Value Chain The Checklist #SmartChecklist @_SteveWalker 6
  • 7. What is Intelligent Content? • Relevant • Available • Personalized • Portable • Current #SmartChecklist @_SteveWalker 7
  • 8. What is Intelligent Content? Presents itself as • Ubiquitous • Mobile • Synchronized across a channel • Lower cost to produce #SmartChecklist @_SteveWalker 8
  • 9. Prepare to Ride the Wave Major themes driving change – Big Data/Big Content – Customer/consumer experience – Content production mantra • Better quality • Reduced costs #SmartChecklist @_SteveWalker 9
  • 10. Intelligent Content and the Content Supply Chain Authoring Enterprise Content Management #SmartChecklist @_SteveWalker User/Customer Experience Globalization 10
  • 11. Flatting out the Chain Marketing/ Communications Tech Pubs Other Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization Authoring Enterprise Content Management User/Customer Experience Globalization #SmartChecklist @_SteveWalker 11
  • 12. The Checklist Prepare for effective creation, management, and distribution of your intelligent content #SmartChecklist @_SteveWalker 12
  • 13. The Checklist  Strategy Executive Sponsorship Education Strategy Budget Leadership to connect the pieces #SmartChecklist @_SteveWalker 13
  • 14. The Checklist  Authoring  Integrate authoring processes into technology platform  Resources and training around content production trends  Define and manage variable content producer pools  Content Curation #SmartChecklist @_SteveWalker 14
  • 15. The Checklist  Technology  Understanding ECM technology overlaps and limitations  Marketing automation solution  Authoring solution  CMS solution  Globalization considerations  Business intelligence solution #SmartChecklist @_SteveWalker 15
  • 16. The Checklist  User Experience  Analytics  Content cadence  Mobile professional  Content Curator #SmartChecklist @_SteveWalker 16
  • 17. The Checklist  Globalization  Connect your Localization provider into the content supply chain  Leverage the correct technologies  Machine Translation  LMS/TMS, etc #SmartChecklist @_SteveWalker 17
  • 18. Did we accomplish our goal?  Executive Sponsorship  User Experience  Education  Analytics  Strategy  Content cadence  Budget  Mobile professional  Leadership to connect the pieces  Content Curator  Authoring  Globalization  Integrate authoring processes into technology platform  Connect your Localization provider into the content supply chain  Resources and training around content production trends  Leverage the correct technologies  Define and manage variable content producer pools  Machine Translation  LMS  Content Curation  Technology  Understanding ECM technology overlaps and limitations  Marketing automation solution  Authoring solution  CMS solution  Globalization considerations  Business intelligence solution #SmartChecklist @_SteveWalker 18
  • 19. Time to take action. #SmartChecklist @_SteveWalker 19
  • 20. My Challenge to you . . . Take this framework to your manager/team and check the boxes and ….. report back. ExperisSpark.com/smartchecklist “#SmartChecklist 10 checks” #SmartChecklist @_SteveWalker 20
  • 21. About the Speaker Steve Walker, Senior Director Experis Global Content Solutions • 20 years in Content related disciplines • Responsible for Content related Services profile for Experis and implementation of all content related projects • Specific focus in the maturation in the Enterprise Content Management arena. • Background includes - Enterprise Data Flow, User Experience, Web Content Management, Collaborative Technologies, Language Services, Knowledge Management, Web 2.0, Social Consulting, and other business disciplines. #SmartChecklist @_SteveWalker 21
  • 22. About Experis • $22B organization • National coverage • Dedicated Global Content Solutions practice • Blend of content and technology • Top 10 provider of globalization services Global Content Value Chain #SmartChecklist @_SteveWalker 22
  • 23. Questions? #SmartChecklist @_SteveWalker 23