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There is a tremendous amount of data that is generated in many different forms when developing and manufacturing a pharmaceutical product. At the same time, new devices are changing the way people consume content and the migration of critical content to the cloud is changing the industry by creating more agile capabilities. Paul Trotter, a visionary in the development of content management systems, will discuss best practices within Pharmas' Global Medical Information teams and illustrate ways medical writers are collaborating to provide superior customer experiences. Using examples, he will highlight these best practices and discuss how some Pharmas are realizing their goals of continuous process improvement and efficiently reusing medical information - globally.