Top User Tasks in 'Static' and 'Mobile' Contexts
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Top User Tasks in 'Static' and 'Mobile' Contexts

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Top User Tasks in 'Static' and 'Mobile' Contexts Top User Tasks in 'Static' and 'Mobile' Contexts Presentation Transcript

  • To p U s e r Ta s k s i n ’ S t a t i c ’ a n d ‘ M o b i l e ’ C o n t e x t s P h o t o b y A c i d P i x —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a c i d p i x / 5 7 2 1 9 3 4 1 0 8 / C h r i s t i a a n W. L u s t i g s e n i o r s t r a t e g i s t , re s e a rc h & s t r a t e g y d i re c t o r a t S a b e l O n l i n e I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s @ChristiaanWLstg
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e P h o t o b y R o b S p o t s —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / 9 3 3 8 8 1 5 7 @ N 0 7 / 9 0 0 0 5 6 3 4 4 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • – S t e p h e n H a y “There is no mobile web” P h o t o b y I n d i g o S k i e s P h o t o g r a p h y —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • – S t e p h a n i e R i e g e r, J e ff E a t o n , K a re n M c G r a n e e t a l . “There is no mobile context” @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e P h o t o b y I n d i g o S k i e s P h o t o g r a p h y —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / i n d i g o s k i e s / 6 5 2 3 2 7 5 5 1 3 /P h o t o b y D a n L i u —   h t t p : / / w w w. re c e s s m o n k e y. o rg . n z / w p - c o n t e n t / u p l o a d s / 2 0 1 3 / 0 3 / 1 6 9 6 3 2 _ 3 5 6 0 2 6 7 3 6 5 6 9 1 _ 1 3 0 6 2 1 9 6 0 7 _ o . j p g@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • P h o t o b y A n d ré M u t a n g s —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m u t a n g a - p h o t o g r a p h i e / 8 0 5 3 2 2 9 0 4 8 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • 0% 15% 30% 45% 60% Dec 2012 Jan 2014 55% 45% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s h t t p : / / p e w i n t e r n e t . o rg / C o m m e n t a r y / 2 0 1 2 / F e b r u a r y / P e w - I n t e r n e t - M o b i l e . a s p x
  • 40% 50% 60% 70% 80% end 2012 Q3 13 72% 60% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s h t t p : / / w w w. t e l e c o m p a p e r. c o m / re s e a rc h / d u t c h - s m a r t p h o n e - u s e r- q 3 - 2 0 1 3 - - 9 7 3 9 6 8
  • “Americans deserve a government that works for them anytime, anywhere, and on any device.” – B a r a c k O b a m a , 2 3 M a y 2 0 1 2 P h o t o b y t h e U S A r m y —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s o l d i e r s m e d i a c e n t e r / 4 0 9 7 6 9 9 7 8 5 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • — C a m e ro n M o l l , 9 M a rc h 2 0 0 7 ( ! ) “The importance of comprehending context — circumstances and conditions that surround a place, thing, or event — within the mobile environment cannot be overstated.” P h o t o b y F a ro u q Ta j —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / f a ro u q t a j / 6 7 4 4 8 0 5 5 3 3 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • I f t h e re i s s u c h a t h i n g a s a m o b i l e c o n t e x t , h o w d o y o u k n o w w h a t i t i s ? @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s P h o t o b y E l i o t P h i l l i p s —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a c k a d a y / 6 8 4 2 0 2 3 3 1 8 /
  • @ C h r i s t i a a n W L s t g Site stats are corrupted by how easy — or how hard! — it is to find your content. P h o t o b y U W W R e s N E T —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / u w w re s n e t / 6 2 8 0 8 8 0 0 3 4 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • W h a t i f p e o p l e a c t u a l l y 
 w a n t a d i ff e re n t b o o k ? P h o t o b y R o o R e y n o l d s —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / ro o re y n o l d s / 2 8 9 9 4 8 6 6 3 1 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e Long Tail versus Long Neck P h o t o b y C o l i n t h e S c o t t —   h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c o l i n t h e s c o t / 9 4 8 0 2 2 4 8 9 3 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • F a c t s , n o t o p i n i o n @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s 4-6 top tasks
 20% of points 40-60 bottom tasks = 20% points
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • O n e o f t h e f o u r m a j o r 
 U n i v e r s i t y M e d i c a l C e n t e r s 
 i n t h e N e t h e r l a n d s P h o t o b y Yv o P l u y m a k e r s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / y v o - p l u y m a k e r s / 3 7 4 3 9 9 1 1 8 4 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • O n t h e g o o r o n t h e c o u c h ? P h o t o b y A n d re a Wre n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m i s s u s _ m o p / 2 4 2 2 9 2 5 6 2 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n v i s i t t h e U M C w e b s i t e ?   a. F ro m h o m e b. F ro m m y o ff i c e o r p r a c t i c e , o r f ro m m y w o r k p l a c e i n t h e h o s p i t a l c. O n m y w a y t o t h e h o s p i t a l d. I n t h e h o s p i t a l f o r a n a p p o i n t m e n t , v i s i t o r a d m i s s i o n @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • Home Offce, practice On my way In the hospital 0 500 1000 1500 2000 208 7 615 1.875 @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • To p t a s k s i n ‘ s t a t i c ’ c o n t e x t # TA S K C . % C . TA S K S 1 Treatment 4.6% 1.2% 2 Disease/condition 8.9% 2.3% 3 Contact details 13.2% 3.5% 4 My patient records 16.7% 4.7% 5 Appointments 19.9% 5.8% 6 Scientific research 22.9% 7.0% 7 Referrals procedure 25.9% 8.1% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • To p t a s k s i n ‘ m o b i l e ’ c o n t e x t # TA S K C . % C . TA S K S 1 Appointments 4.1% 1.2% 2 Admission 8.3% 2.3% 3 Disease/condition 12.2% 3.5% 4 Waiting times 16.2% 4.7% 5 Treatments 19.7% 5.8% 6 Examination and diagnosis 23.0% 7.0% 7 Treatment teams 25.9% 8.1% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • D i ff e re n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s # ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F. 1 Treatment Appointments +4 2 Disease/condition Admission +28 3 Contact details Disease/condition -1 4 Viewing and updating my records Waiting times +15 5 Appointments Treatment -4 6 Scientific research Examination and diagnosis +4 7 Referrals procedure Treatment teams +15 @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • O n e o f t h e t w o l a rg e s t re g i o n a l e l e c t r i c i t y n e t w o r k o p e r a t o r s 
 i n t h e N e t h e r l a n d s P h o t o b y N e d e r l a n d i n f o t o ' s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d o rd re c h t - h o l l a n d / 1 0 3 8 3 5 2 9 6 0 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e I n w h i c h s i t u a t i o n d o y o u m o s t o f t e n u s t h e i n t r a n e t ?   a. D u r i n g w o r k i n t h e o ff i c e o r f ro m h o m e b. D u r i n g w o r k o u t s i d e t h e o ff i c e @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • Office or home Outside office 0 350 700 1.050 1.400 158 1.392 @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o o f d t e k s t - n i v e a u é é n H o o f d t e k s t - n i v e a u t w e e H o o f d t e k s t - n i v e a u d r i e D o y o u n e e d j o b - re l a t e d i n f o r m a t i o n w h e n y o u ’ re t r a v e l i n g t o o r f ro m w o r k ? @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • Yes No 0 225 450 675 900 874 378 @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • To p t a s k s i n ‘ s t a t i c ’ c o n t e x t # TA S K C . % C . TA S K S 1 Find a colleague 12.27% 1.08% 2 Write hours 21.10% 2.15% 3 Personal budget 28.52% 3.23% 4 Alliander-wide news 34.95% 4.30% 5 Leave 40.84% 5.38% 6 Share documents 45.90% 6.45% 7 Work instructions and manuals 49.56% 7.53% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • To p t a s k s i n ‘ m o b i l e ’ c o n t e x t # TA S K C . % C . TA S K S 1 Personal budget 12.13% 1.08% 2 Write hours 19.46% 2.15% 3 Leave 26.61% 3.23% 4 Find a colleague 33.39% 4.30% 5 Remuneration and allowances 39.46% 5.38% 6 Logistics and materials catalog 44.02% 6.45% 7 Work instructions and manuals 47.75% 7.53% @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • D i ff e re n c e b e t w e e n ‘ s t a t i c ’ & ‘ m o b i l e ’ c o n t e x t s # ‘ S TAT I C ’ ‘ M O B I L E ’ D I F F. 1 Find a colleague Personal budget +2 2 Write hours Write hours 3 Personal budget Leave +2 4 Alliander-wide news Find a colleague -3 5 Leave Remuneration and allowances +6 6 Share documents Logistics and materials catalog +15 7 Work instructions and manuals Work instructions and manuals @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • “Such a small group won’t do, mister!” P h o t o b y P n P ! — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / p n p / 5 5 8 8 3 1 5 2 7 8 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • H o w d o I d e a l w i t h a l l t h i s ? P h o t o b y R e u b e n S t a n t o n — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / a b s e n t / 2 1 5 7 0 5 7 4 7 5 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • – S a r a Wa c h t e r- B o e t t c h e r ‘How will you actually know which context someone is in when they access your site?” P h o t o b y N a t h a n M e i j e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / n p m e i j e r / 8 2 7 2 0 8 7 4 6 2 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • D e v i c e ≠ c o n t e x t P h o t o b y C h r i s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / c h r i s i n p l y m o u t h / 7 2 7 8 1 1 0 9 0 8 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • @ C h r i s t i a a n W L s t g Task + location + network + device ≈ context P h o t o b y H a a g s U i t b u ro — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / h a a g s u i t b u ro / 7 5 2 6 2 9 0 2 8 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • 1. W h a t d o e s m y c o n d i t i o n i n v o l v e ? 2. W h i c h t re a t m e n t i s u s u a l l y p re s c r i b e d ? 3. H o w d o I f i n d a s p e c i a l i s t d o c t o r ? P h o t o b y J a c k A m i c k — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s p y k e r 3 2 9 2 / 6 3 4 5 9 5 3 3 6 1 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • 1. W h e re d o I n e e d t o re p o r t ? 2. W h a t m i g h t I e x p e c t d u r i n g a d m i s s i o n ? 3. A re t h e re a n y d e l a y s w i t h m y a p p o i n t m e n t ? P h o t o b y J ü rg S t u k e r — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / j s t u k e r / 9 2 3 4 6 0 3 5 0 8 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • User profile @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s P h o t o b y D a n i e l G i e s — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d a n i e l _ g i e s / 5 4 2 7 3 8 6 3 7 6 /
  • 1. W h o h a s t h e e x p e r t i s e t o h e l p m e o n a p ro j e c t ? 2. W h a t ’s t h e l a t e s t c o m p a n y n e w s ? 3. W h i c h d o c u m e n t s d i d m y c o l l e a g u e s s h a re t o d a y ? P h o t o b y K a i C h a n Vo n g — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / k a i c h a n v o n g / 3 3 3 0 2 8 1 1 3 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • 1. H o w d o I f i x t h i s i s s u e ? 2. A re t h e s e m a t e r i a l s i n s t o c k ? 3. W h e n i s m y n e x t p a y d u e ? P h o t o b y M o n u m e n t 0 7 6 — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m o n u m e n t 0 7 6 / 1 1 4 4 4 6 8 1 3 3 4 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • C o n t e n t c h o re o g r a p h y P h o t o b y M r T. i n D C — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / m r _ t _ i n _ d c / 4 5 4 1 6 9 4 7 1 3 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • – K a re n M c G r a n e “One well-structured flexible reusable set of content that can be published to many places.” P h o t o b y We b d a g e n e — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / w e b d a g e n e / 6 1 4 9 9 5 2 5 7 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • – K a re n M c G r a n e “You need human judgment 
 to decide what actually matters.” @ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
  • When there’s enough reason to do so, have different content altogether. P h o t o b y s a s a . m u t i c — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s a s 5 / 5 4 1 8 8 8 6 9 3 9 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
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  • C a t e r f o r y o u r l a rg e s t a u d i e n c e f i r s t P h o t o b y S e b a s t i á n D a r i o — h t t p : / / w w w. f l i c k r. c o m / p h o t o s / s e b a s t i a n - s i l v a / 2 6 2 6 5 8 0 4 8 6 /@ChristiaanWLstg I n t e l l i g e n t C o n t e n t C o n f e re n c e : B re a k i n g D o w n B a r r i e r s
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