The Many Facets of Content Strategy
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The Many Facets of Content Strategy

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The goal of content strategy is to support your organization's business goals. This requires you to take into account all of the facets of content strategy: voice and tone, systems, writing standards, ...

The goal of content strategy is to support your organization's business goals. This requires you to take into account all of the facets of content strategy: voice and tone, systems, writing standards, and structure standards. Careful attention to all of these issues is required so that you can deliver content intelligently—the right content, at the right time, to the right people, in the right language, and via the right format. BY Sarah O'Keefe

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The Many Facets of Content Strategy The Many Facets of Content Strategy Presentation Transcript

  • The many facets of content strategy flickr: wilhelmja Sarah O’Keefe
 @sarahokeefe 
 Scriptorium Publishing contentstrategy101.com
  • Sarah O’Keefe @sarahokeefe ❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina, USA ❖ Coauthor of Content Strategy 101 ❖ Interested in collision of content, publishing, and technology
  • Content strategy: Support business goals using information and information products. flickr: MCAD Library View slide
  • The discipline of content strategy is still evolving. flickr: 4x4jeepchick View slide
  • We have issues… http://www.atlantaclickadvisor.com/atlanta-content-strategy/
  • http://www.simplypsychology.org/maslow.html Maslow’s hierarchy
  • Source: The entire Internet
  • The hierarchy of content needs
  • The hierarchy of content needs
  • Content exists for user.
  • Content is accurate.
  • Content is appropriate for user.
  • Content and users are connected.
  • Intelligent content!
  • Assess each level’s requirements.
  • Minimum viable content flickr: john.schultz
  • Minimum viable content Minimum Not enough Too much
  • Minimum viable content ❖ Meets regulatory requirements ❖ Meets business goals
  • Minimum viable content ❖ Accurate, concise, and complete ❖ Delivered in the needed formats ❖ Delivered in the needed languages ❖ Delivered on time
  • Supports business goal Not enough Obstructs business goal Too much
  • Supports business goal Zone of 
 viable content Not enough Obstructs business goal Too much
  • Minimum viable content ❖ What are the regulatory requirements? ❖ How does this content help meet the organization’s business goals? What is the purpose of this content? ❖ In what formats is this content needed? In which languages? ❖ Who must create the content? ❖ What is the content velocity? How quickly must it be delivered and how often will it change?
  • Minimum viable content
  • Marketing focus
  • Tech comm focus
  • “Entropy always wins.” flickr: einalem
  • Scalability issues Im po r ta nce of sc ility ala b
  • Content strategy facets
  • Content strategy needs to be holistic. flickr: brighton
  • We must understand 
 all the facets. flickr: rvr
  • We are splitting hairs. We should be helping customers. flickr: MCAD Library
  • Questions? flickr: avlxyz
  • Contact information Sarah O’Keefe
 @sarahokeefe
 ❖ 
 info@scriptorium.com