The Making of "The Language of Content Strategy" - Content Marketing Meets Intelligent Content
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Time is in short supply. Deadlines are tight. Resources, even tighter. If you're like most content professionals, you've got dozens of great ideas, but not enough time, money, and experience to bring ...
Time is in short supply. Deadlines are tight. Resources, even tighter. If you're like most content professionals, you've got dozens of great ideas, but not enough time, money, and experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, Scott Abel, The Content Wrangler, will explain how he and co-editor, Rahel Anne Bailie, created the new book, "The Language of Content Strategy" (XML Press) with the help of the crowd, structured XML content, a wiki, and a formal content strategy. Learn how two seasoned content strategists enlisted the help of 50 knowledgable experts to create a printed book, an eBook, a companion website, and educational flash cards-in record time-all from a single source of content.
You'll discover why it's imperative that content strategy and content marketing professionals-regardless of their area of speciality-understand and leverage the power of advanced information development practices. You'll discover why a repeatable content production system, optimized for productivity, and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather, a necessity.
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