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Conditioned by retail interactions online, today's consumers expect intuitive digital experiences.
Even in healthcare, where regulatory and competitive pressures have never been greater, the demand for secure omnichannel access to personalized content persists. Marketers must effectively identify, target, convert, and retain customers in a dynamic environment where competitive differentiation and brand loyalty have been traded for social advocacy and transparency.
This session will explore how, by turning insight into action and building relationships rather than simply facilitating transactions, healthcare organizations can unlock the real value of their data while internally optimizing efficiency within the enterprise.
The key is to understand each of your customers individually. So that, within the final millisecond, her unique content may be created, assembled, and delivered; regardless of her location, device type, screen size, or bandwidth.
After all, content is still king. But context is ‘kingier’.
And its impact is almost always a measurable impact to outcomes and the bottom line.