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Sailing the eBook Seas: Yachts, Cruise Ships and Icebergs
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Sailing the eBook Seas: Yachts, Cruise Ships and Icebergs

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In the past three years, the arrival of eBooks has transformed publishing as completely as a flood in the desert. The new landscape can look deceptively homogenous: eBooks, eBooks, everywhere—right? …

In the past three years, the arrival of eBooks has transformed publishing as completely as a flood in the desert. The new landscape can look deceptively homogenous: eBooks, eBooks, everywhere—right? Frustratingly, myriad eBook creation technologies and file types make for a turbulent sea of solutions and strategies. But if you study those who have gone before, you can learn from the wrecks and glories of others and can navigate successfully to a new world for your content.

In this presentation, we look at some of the successes and mis-directions in the new field of eBook solutions to help you think about the best approach to choosing an eBook solution for your business.

Published in: Technology, Business

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Transcript

  • 1. Lighting up the World’s ContentStrictly Confidential. Copyright Vook, Inc. All Rights Reserved
  • 2. Sailing the Seas of eBooks!
  • 3. The New World of Extreme Publishing
  • 4. The Problem & The Promise 1 294 Billion Media assets Million Tablet owners clamoring to get on devices
  • 5. Radical Disruption for Publishers in the Post PC world Mobile Everywhere New Direct to Channels Consumer All Digital Ubiquitous HTML5 In the cloud
  • 6. Publisher Pain PointsLegacy file formats Arcane technologyNot scaleable Old World Marketing
  • 7. Time and Money MESS 7 3 Vendors Months $6,800 $1,000 $500 $200 $4,500 $200 $400 $200design  conversion  enhancement  marketing  QA  distribution  tracking 2 wks 8 wks 1 wk 6 wks 3 wks 6 wks 2 wks
  • 8. Our Solution Convert Multiple File Formats Track Results Easy Drag & DropNetwork of Custom Creators Templates Distribute Data Globally Storage Access, Share & Collaborate
  • 9. Active User Demographics Core Users: 1. Authors, Bloggers & Independents Publishers 2. Large Media & Publishing Companies
  • 10. The Ice Berg Just because you think you can do it doesn’t mean you should (or even that you can!) Lessons Learned: The Landscape Today:• Reimagine, don’t recreate! •eBooks: mobi, ePub • Find Your Audience! • Apps: richer content • Scale Quality! •HTML 5: the future
  • 11. O’Reilly Figures It OutBooks on the Web before books on the Web were big Web based browser ePub and mobi for devices reading from 2003 onward
  • 12. Cruise Ships: Workman When to build a behemoth. . . Collects customer info, letting publishers rebuild a 1-to-1 relationship
  • 13. Yachts: eBooks for Markets Ship fast in ePub and win the relevance race
  • 14. The Narrows: Innovate with Complicated ContentHanley Wood chose feature sets over feature stories
  • 15. Travel Brochures: eBooks as Marketing VehiclesTasting Table turned eBooks into subscriber value add
  • 16. HTML 5: From Ships to Space? Amazon leads the way (again)