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Getting Started with iBooks Author: Creating Engaging Interactive eBooks
 

Getting Started with iBooks Author: Creating Engaging Interactive eBooks

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Apple’s recently announced iBooks Author is a new application for creating media-rich, interactive books. Though Apple is targeting the textbook market with iBook Author, new opportunities now exist ...

Apple’s recently announced iBooks Author is a new application for creating media-rich, interactive books. Though Apple is targeting the textbook market with iBook Author, new opportunities now exist for mainstream publishers and self-publishers alike. In addition, sales and marketings teams across industries will benefit with new interactive marketing opportunities.

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    Getting Started with iBooks Author: Creating Engaging Interactive eBooks Getting Started with iBooks Author: Creating Engaging Interactive eBooks Presentation Transcript

    • Getting Started withiBooks AuthorCreating Engaging Interactive eBooksRuss Whiterwhite@questionableapps.com
    • What is Questionable?iOS DevelopmentWe write apps for youiOS PublishingWe publish iBooks for youiOS TrainingWe teach you how to write your own appsand publish your own iBooks
    • Who is Questionable?Russ White, Founder & Owner20+ year Silicon Valley Veteran10+ years at Apple• Trainer, Mentor• Curriculum Development• Documentation Engineering Manager
    • Where is Questionable?Las Vegas, Nevada• Design Studio & Training Center• Easy Airport Access• Close to business hotels• Convenient to The Strip
    • iBooks AuthorWhat it isWhat it isn’tWhat you can doAdding ContentAdding InteractivityPublishing and MonetizationDemoWorkflow
    • What it isAmazingly simple authoring tool foriBooks on iPadAmazingly rich authoring toolMost of what you expect from apublishing tool• TOC• Chapters• Sections• Styles• Glossary
    • What it is Targeted at textbook industry Open to publishing industry Enables self-publishing Creates new media opportunities > 600,000 downloads the first week
    • What it isn’tIt’s not a magic wandIt’s not a cross-platform applicationIt’s not a cross-platform eBook solutionIt doesn’t use DITAIt (probably) won’t work with your CMSYou can’t automate it (much)
    • Adding ContentImport existing Word and Pages contentas ChaptersParagraph, character, and list styles
    • Adding InteractivityHTML WidgetsKeynote PresentationsInteractive ImagesInteractive Galleries3D ImagesMediaReview Questions
    • HTML WidgetsMac OS Dashboard Widget FormatInternet access• No file access• No Internet plugins• No JavaCustom HTML or Dashcode
    • Keynote PresentationLarge presentations are automaticallyscaled to iPad resolutionUnsupported Features• Some transitions and animations• Voiceover narration• Self-playing presentations
    • Interactive ImagesFast and easy way to add interactivecallouts and descriptions
    • Interactive GalleriesJust drag and drop imagesDrag to re-arrange
    • 3D ImagesSupports COLLADA file format (.dae)
    • MediaVideo in .m4vAudio in .m4aContent is embedded in the book• Works offline• Use a custom HTML widget for online contentNo DRM
    • Review QuestionsMultiple Choice• Question with up to six possible answers.Drag Label to Target• Drag text labels to specific locationsDrag Thumbnail to Target• Drag images to specific locations
    • PublishingFor SaleOnly in the iBookstoreSelf-published or through an Apple-approved aggregatorFor FreeDistributed by any means, including iBookstore
    • iBookstoreFree Books AccountA Free Books Account allows you to offer books for free on theiBookstore. If you set up a Free Books Account, and later decideyou have books youd like to sell, you will need to create a PaidBooks Account to do so.
    • iBookstorePaid Books Account• ISBN number (separate from any existing print ISBN)• US Tax ID• iTunes Store account with a credit card on fileApple does not pay partners until they meet paymentrequirements and earning thresholds in each territory
    • Commercial PublishingThis isn’t the right tool for re-publishingexisting content to iPad• Interactivity will be expected• Invest in extending interactivity to existing content if appropriate
    • Self-PublishingLow barrier to entryLeverage Apple’s micropayment systemCottage industry ripe with possibilities• Study Guides• Children’s Books• Cookbooks• Self-help Books
    • In-house PublishingEmployee HandbooksBenefits GuidesCompliance TrainingSales PresentationsPolicies & Procedures
    • Marketing MediaMaybe you don’t need an AppInteractive BrochuresMenusRe-publish your website content as an interactive iBook
    • Demo
    • Workflow Post to Web Start with a Add and Edit Preview on Export to Publish to template Content iPad iBooks Store Email to Others
    • Q&A
    • I’ll go first…Does it work with XML?• The iBooks Author file format is an Apple proprietary XML format• You COULD deconstruct it• But it COULD change version to version
    • I’ll go first…Can it work with DITA?You could foreseeably transform DITA to iBooks Author XML • But you risk future incompatibilityDITA Open Toolkit transforms to RTF & HTML • So there’s no stylesheet retention • Content copies and pastes as formatted characters not named styles • OT transforms to a Word document that preserve paragraph styles should import
    • I’ll go first…Is there any scripting available?There seems to be limited AppleScript support • Based on a subset of Pages AppleScript dictionaryMost Word and Pages documents with named styles import properly • So script over there, then import into iBooks Author
    • Q&A(Your turn)
    • RecapGreat tool for creating engaging andinteractive iBooks for iPadAn iBook doesn’t need to be a bookIt may not integrate into your exitstingworkflowsOffer no meaningful automationcapabilitiesLow-cost, high production valueIt’s 1.0
    • www.questionableapps.com Copyright © 2012, Questionable LLC