Augmented Reality and Google Glass
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Augmented Reality and Google Glass

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Augmented reality is growing rapidly in many fields, and it is becoming a common mechanism for delivering content. In 2014, augmented reality is enabled on 864 million cell phones. And now it has come ...

Augmented reality is growing rapidly in many fields, and it is becoming a common mechanism for delivering content. In 2014, augmented reality is enabled on 864 million cell phones. And now it has come to Google Glass.

Join Google Glass explorer Marta Rauch, contributor to The Language of Content Strategy, for a look at content for augmented reality and Google Glass. This session will provide valuable tools for your content strategy tool kit. by Marta Rauch

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Augmented Reality and Google Glass Augmented Reality and Google Glass Presentation Transcript

  • Augmented Reality and Google Glass Marta Rauch @martarauch #ICC2014 ICC 2014 February 28, 2014
  • What We’ll Look At • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Content • Resources Tip! Details are in my slides on SlideShare: http://www.slideshare.net/MartaRauch Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. Adapt your content strategy for augmented reality and wearable tech!
  • The importance of Augmented Reality (AR) Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • What is augmented reality? "AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch The Language of Content Strategy, by Scott Abel and Rahel Bailie, http://shop.oreilly.com/product/9781937434359.do Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.pbs.org/mediashift/2013/06/hownewspapers-make-augmented-reality-sexy-profitable/
  • AR is everywhere • 864 million phones AR enabled in 2014 • 103 million cars AR enabled by 2020 http://camicusdotorg.wordpress.com/2013/06/01/augme nted-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-realityenvision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images /hype-cycle-pr.png;pv4a3db6f9c029a4db Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • It is big money By the end of 2016, revenue of $600 billion http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • It's influencing many fields • Publishing • Repair • Automotive • Mobile • Translation • Medical • Education • Advertising, manufacturing, navigation, television, tourism, military, gaming, construction… Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-givessurgeons-a-virtual-look-at-real-world-organs-during-operations/
  • AR is replacing manuals Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.autoblog.com/2013/08/13/2015-audi-a3augmented-reality-app-owners-manual-video/
  • AR car repair guide Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.bitrebels.com/technology/a ugmented-reality-car-repair-app/
  • Volkswagen’s MARTA service guide http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0 Marta Rauch @martarauch, http://www.motorauthority.com/news/1087330_volkswagen-xl1-gets"Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. augmented-reality-ipad-repair-app-video
  • AR printer setup and repair manuals Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
  • Oracle’s AR app Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://blogs.oracle.com/databaseinsider/entry/experience_oracle _database_12c_with
  • How does Google Glass fit in? Augmented reality apps are available for Google Glass Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://golfsight.skydroid.net/
  • Get fit Gamification + AR + fitness + Glass = Awesome! Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.psfk.com/2013/10/google-glass-running-app.html
  • Translate content Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.youtube.com/watch?v=pZKWW3rzT2Q
  • Translate content Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.youtube.com/watch?v=pZKWW3rzT2Q
  • Translate content Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.youtube.com/watch?v=pZKWW3rzT2Q
  • A Glass Explorer’s Perspective Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Glass UX Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Glass UI Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Get traffic information Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Post on social networks Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Get texts, email Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Get birthday greetings Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Paint a room Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://colorsnapglass.com/registered/#/features
  • Translate your voice Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.google.com/glass/start/what-it-does/
  • Interact with your Mercedes Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
  • Interact with your Tesla Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://translogic.aolautos.com/2013/07/02/google-glass-app-givestesla-model-s-owners-a-wearable-way-to-co/
  • Identify objects Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. www.engadget.com/2013/08/02/dapper-vision-openglass/
  • “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://abcnews.go.com/Technology/google-glass-changingquadriplegics-life/story?id=19918986 http://alexbtrust.org/
  • Make a fashion statement Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. bits.blogs.nytimes.com/2013/08/16/google-tries-to-makegoogle-glass-look-fashionable/ http://www.marieclaire.com/blog/nina-garcia-google-glass http://mashable.com/2013/08/15/vogue-google-glass/
  • Nintendo Glass! Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. David Lee, https://plus.google.com/114726514710 206373980/posts/5NAFe7aLjBg
  • A Sample of Current Glass Apps Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Some of my Glassware… Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Shop Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/google-glass-application-list http://glass-apps.org/voicebuyer-for-amazon-google-glass-app
  • Cook Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://www.kitchme.com/googleglass
  • Watch news Marta Rauch @martarauch, http://www.theverge.com/2013/5/20/4339446/google-glassapps-everything-you-can-do-right-now "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Work out Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glassappz.com/apps/glassfit/ http://glassappz.com/apps/camelbak-thirst/ http://news.cnet.com/8301-17938_105-57597301-1/camelbaksnew-google-glass-app-aims-to-keep-you-hydrated/
  • Enterprise Use Cases Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation. Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://panelpicker.sxsw.com/vote/21626
  • Engage customers The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation. Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://theappslab.com/2013/06/20/messing-around-with-glassand-fusion-crm-for-kscope-13/
  • Control the Internet of Things (IoT) Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/
  • Monitor the market Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://www.fidelitylabs.com/content/fidelitymarket-monitor-for-glass
  • Track finances Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/google-glass-application-list
  • Buy or sell a house Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/trulia-google-glass-app
  • Post to social networks Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://glass-apps.org/google-glass-application-list
  • Give great presentations Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. https://yourshow.superhumanlabs.com/
  • Meet up Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. http://silicalabs.com/#product
  • Content for Glass and Wearable Tech Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for Wearable Tech • Useful Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for Wearable Tech • Useful • Timely Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • Useful • Timely • Unobtrusive Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • Useful Timely Unobtrusive Relevant Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • • Useful Timely Unobtrusive Relevant Concise Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • • • Useful Timely Unobtrusive Relevant Concise Straightforward Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • • • • Useful Timely Unobtrusive Relevant Concise Straightforward Visual Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • • • • • Useful Timely Unobtrusive Relevant Concise Straightforward Visual Adaptable Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Content for wearable tech • • • • • • • • • Useful Timely Unobtrusive Relevant Concise Straightforward Visual Adaptable Accessible Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Selected Resources Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Selected Resources • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch • Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/ • Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos • Scott Abel & Rahel Bailie, The Language of Content Strategy (includes Marta Rauch's augmented reality topic) http://www.amazon.com/Language-Content-Strategy-Scott-Abel/dp/1937434346/ • Experience Oracle Database 12c with the Oracle App's Augmented Reality Scanner, https://blogs.oracle.com/databaseinsider/entry/experience_oracle_database_12c_with • Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515 • Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ • Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/ Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8 Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines • Installable Glassware, http://glass-apps.org http://glassappz.com • Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ • Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ • Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 • Misha Vaughn, Will You Be wearing Your Enterprise Data? https://blogs.oracle.com/VOX/entry/will_you_be_wearing_your Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • What We Looked At • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Content • Resources Tip! Details are in my slides on SlideShare: http://www.slideshare.net/MartaRauch Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. Adapt your content strategy for augmented reality and wearable tech!
  • Catch me during a break to try on Glass yourself! Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • Thank You! • • • • • @martarauch Marta Rauch +Marta Rauch Marta Rauch Marta Rauch Marta Rauch @martarauch, Connect with me "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014.
  • About the Speaker Marta Rauch enjoys using Google Glass as a Glass explorer, and is looking at use cases for gamification and enterprise. A senior principal information developer at Oracle, Marta leads cloud and mobile projects, and participates in initiatives for gamification and Glass. Marta’s augmented reality topic is featured in The Language of Content Strategy, by Rahel Bailie and Scott Abel, available from O’Reilly Media. Marta was a beta tester for two AR apps for iPad and Android. Her article on Google Glass and wearable technology will appear in the April STC Intercom. An STC Associate Fellow, Marta is a frequent presenter for conferences and webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center for Information Development Management Best Practices. She has received 15 STC awards for individual and team projects at the regional and international level. Marta holds a BA from Stanford University, a teaching credential, and a certificate from UC Extension in Managing the Development of Technical Communication. Marta Rauch @martarauch, "Augmented Reality and Google Glass" ICC2014, 2/2014 Copyright 2014. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.