Smartphones, eBook readers, and tablets have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive—responding to the device, their location, their situation, and their personalized needs. We can no longer handcraft content for every delivery channel and device; we have to move to a manufacturing model. We need to be able to build information products using well-designed, reusable components in new and interesting ways, producing information products that people find a pleasure to use.
This session provides an understanding of a unified content strategy including:
• The challenges of multiple device delivery
• Envisioning content for multiple device constraints
• The power of structure
• How content can adapt to the device capabilities
• Methodology for supporting adaptive content
o Content models
o Business rules
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