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Marketing Copy & Claims Repository: Fixing the weakest link in Content Marketing Operations
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Marketing Copy & Claims Repository: Fixing the weakest link in Content Marketing Operations

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    • 1. Marketing Copy andClaims RepositoryFixing the weakest link in ContentMarketing OperationsIntelligent Content Conference7 February 2013Delivered byMichael Moon, CEO, GISTICS FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 2. What’s the central idea of ContentMarketing? Brand touchpoints FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 3. What’s the weakest link in the contentexecution? Short lead times FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 4. What defines excellence in contentexecution? Cycle time Faster cycle times increase sales, reduce costs, and enhance customer satisfaction and “wow.” FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 5. What makes content maintenance-point soessential? Costand time tomarket? FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 6. What’s the case for automating contentmaintenance? 21-day gain + $22,275 perupdate FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 7. What is an “always connected” ContentMarketing Cloud? Single source of truthfor reusable content objects + automatedpublishing Marketing Copy and Claims Repository See Brian Meek at the DITA Exchange booth FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 8. How can the “red dot” speed the “messy”change-innovation process? FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 9. Michael Moon  CEO, GISTICS  Michael Moon + Think Tank for Innovations in + moon@gistics.com Customer Engagement and + 1 415.509.5023 mobile the Entrepreneurial Imagination  GISTICS Incorporated  Co-Founder of CIO Salon + 1 510.450.9999 tel + Trust Network for Executive  www.gistics.com Education and Peer Coaching Author of widely  Author of 30+  Editor in Chief  400+ Keynotes  YouTube: São Paulo 13 April 2011 acclaimed book white papers 2004 to 2011 and Webinars FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 10. Contact and Background InformationABOUT GISTICS FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 11. What’s the background of Michael Moon?Michael Moon Executives worldwide recognize  He has lectured at UC Berkeley, Michael Jay Moon, CEO, GISTICS, as Stanford University, San Francisco dynamic public speaker, prolific writer, State University, California State expert facilitator, and masterclass University—East Bay, Fielding Institute, innovation leader. and St. Pölten University (AT). He contributes to client projects and  Michael Moon maintains four LinkedIn programs as an insight catalyst, social networking groups that serve strategist, workshop leader, and international networks of innovation industry networker. leaders, subject matter experts, and Michael Moon has delivered more than master-class practitioners with 400 keynotes, presentations, executive approximately 7,000 members and seminars, workshops, and Web-based growing rapidly: Masters of Digital Webinars around the world. McGraw- Assets, Masters of Customer Hill and its international affiliates offer Engagement, Masters of Marketing Mr. Moons book, Firebrands: Building Operations, and Transmediation Brand Loyalty in the Internet Age in 13 languages. http://www.amazon.com/exec/obidos/ASIN/0072124490 FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved
    • 12. About GISTICS   FILE:Marketing-Copy-Repositories-v1| ©2013 GISTICS. All rights reserved