The Bottom Line: Globalization and the Dependence on Intelligent Content
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The Bottom Line: Globalization and the Dependence on Intelligent Content

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    The Bottom Line: Globalization and the Dependence on Intelligent Content The Bottom Line: Globalization and the Dependence on Intelligent Content Presentation Transcript

    • The Bottom Line Globalization and the Dependence on Intelligent Content Bill Swallow, @billswallow #ICC2014, @scriptorium flickr: epSos .deflickr: epSos .de
    • Bill Swallow, @billswallow ❖ Technical Consultant, Scriptorium ❖ Global tech comm practices, process improvement, localization
    • You Are Here
    • Your Audience Is… …Anywhere
    • Basic Project Steps Concept Implementation Delivery
    • Concept Implementation Delivery Basic Project Steps
    • Here Be Monsters
    • Dead End
    • Concept Implementation Source Language Delivery Target Language Delivery Basic Project Steps
    • Flickr: kenteegardin www.seniorliving.org Chasing Savings
    • Flickr: stuartpilbrow
    • The Bottom Line Flickr: See-ming Lee Revisit The Goal What’s the Bottom Line?
    • A Better Model Concept Implementation Delivery to all global planning intelligent content & internationalization
    • Content Appropriateness
    • Example: “home run”
    • • Widely understood in North America • Understood but meaning/use may vary in other countries • Not well understood in some countries Example: “home run”
    • • Make note of the meaning and intent • Work with local resources • Develop an equivalent approach for each unique market need Example: “home run”
    • Global Framework Concept • Determine content types (unique, adaptable, or global) • Build a semantic taxonomy • Identify gaps and potential issues
    • Content Types
    • Content Types
    • Tech Comm Marcom Content Types
    • Machine Translation Trans- creation Content Types
    • The Bottom Line • Translation isn’t something you tack on at the end • When you plan your content, you should plan for all targets • Keep your target deliveries in sight
    • Questions?
    • Contact information Bill Swallow @billswallow bswallow@scriptorium.com info@scriptorium.com scriptorium.com