The Bottom Line: Globalization and the Dependence on Intelligent Content

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  • 1. The Bottom Line Globalization and the Dependence on Intelligent Content Bill Swallow, @billswallow #ICC2014, @scriptorium flickr: epSos .deflickr: epSos .de
  • 2. Bill Swallow, @billswallow ❖ Technical Consultant, Scriptorium ❖ Global tech comm practices, process improvement, localization
  • 3. You Are Here
  • 4. Your Audience Is… …Anywhere
  • 5. Basic Project Steps Concept Implementation Delivery
  • 6. Concept Implementation Delivery Basic Project Steps
  • 7. Here Be Monsters
  • 8. Dead End
  • 9. Concept Implementation Source Language Delivery Target Language Delivery Basic Project Steps
  • 10. Flickr: kenteegardin www.seniorliving.org Chasing Savings
  • 11. Flickr: stuartpilbrow
  • 12. The Bottom Line Flickr: See-ming Lee Revisit The Goal What’s the Bottom Line?
  • 13. A Better Model Concept Implementation Delivery to all global planning intelligent content & internationalization
  • 14. Content Appropriateness
  • 15. Example: “home run”
  • 16. • Widely understood in North America • Understood but meaning/use may vary in other countries • Not well understood in some countries Example: “home run”
  • 17. • Make note of the meaning and intent • Work with local resources • Develop an equivalent approach for each unique market need Example: “home run”
  • 18. Global Framework Concept • Determine content types (unique, adaptable, or global) • Build a semantic taxonomy • Identify gaps and potential issues
  • 19. Content Types
  • 20. Content Types
  • 21. Tech Comm Marcom Content Types
  • 22. Machine Translation Trans- creation Content Types
  • 23. The Bottom Line • Translation isn’t something you tack on at the end • When you plan your content, you should plan for all targets • Keep your target deliveries in sight
  • 24. Questions?
  • 25. Contact information Bill Swallow @billswallow bswallow@scriptorium.com info@scriptorium.com scriptorium.com