How eBooks Really Work
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How eBooks Really Work

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How eBooks Really Work Presentation Transcript

  • 1. How eBooks Really Work Joshua Tallent eBook Guru @jtallent / @ebookarchitects / @askburnie Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 2. eBook Formats Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 3. Kindle Format Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 4. KF8/Mobipocket Formats KF8: Mobipocket: (X)HTML4/5 HTML 3-ishSome proprietary code Some proprietary code in Fixed Layout Binary compiled Binary compiled package package Extensions: .PRC, .MOBI, .AZW Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 5. Kindle Format 8 is not ePub
  • 6. DRM Proprietary Amazon Kindle uses the same DRM asMobipocket used to, but is not compatible with purchased books from Mobipocket retailers. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 7. Where files can be opened Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 8. Key ResourcesKindleGen and Kindle Previeweramazon.com/kindlepublishing Kindle Applicationswww.amazon.com/KindleApps Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 9. ePub Format Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 10. ePub 2Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 11. ePub 2 Behind the scenes: XHTML 1.1 CSS 2 XML (OPF, NCX, XML)All wrapped up in a Zip file Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 12. ePub 2 Strengths: Open Source standardBased on modern technologies and standards Broad industry support Wide consumer acceptance Robust formatting Active development Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 13. ePub 2 Weaknesses:Multiple rendering engines offering different levels of support for the standard Not HTML 5…not really… yet No good development tools Lots of misinformation Competing DRM standards Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 14. ePub 2 DRM: Fairplay (Apple only)Adobe Content Server 4 (Sony, B&N, etc.) Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 15. ePub 2 How it is normally created: InDesign CS5.5 and CS6Manually or with proprietary scripts Calibre (NOT FOR PROFESSIONAL EBOOKS) Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 16. ePub 2Where files can be opened: Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 17. ePub 2 tinyurl.com/ePubDevicesCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 18. ePub 2Where files can be obtained: B&N Store iBookStore Sony Store Google Play Kobo etc. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 19. ePub 2 Key Resources: International Digital Publishing Forum: IDPF.org Adobe Digital Editions:adobe.com/products/digitaleditions ePub Straight to the Point elizabethcastro.com/epub Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 20. ePub3Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 21. ePub3 will not save the world Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 22. New in ePub3• XHTML5• Spine can have HTML and SVG• Video & audio support• EPUB 3 Audio Overlays• JavaScript support• Enhanced global language support (vertical writing, writing directions)• MathML support• CSS media-queries• CSS3 styling with ePub-specific prefixes Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 23. New in ePub3• XHTML5• Spine can have HTML and SVG• Video & audio support• EPUB 3 Audio Overlays• JavaScript support• Enhanced global language support (vertical writing, writing directions)• MathML support (not complete)• CSS media-queries• CSS3 styling with ePub-specific prefixes Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 24. Fixed Layout Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 25. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 26. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 27. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 28. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 29. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 30. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 31. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 32. Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 33. eBook Devices Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 34. Kindle 5 • 6-inch E-Ink Pearl screen (800x600px) • 16 color grayscale • Battery life: Up to 4 weeks with wireless off • 800MHz CPU • 256MB RAM, 2GB Storage • WiFi • Kindle format, PDF • Sync books with other devicesCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 35. Kindle Paperwhite • 6-inch E Ink XGA Pearl touchscreen (1024x768px) • Integrated reading light • 16 color grayscale • Battery life: Up to 2 months with wireless off • 800MHz CPU • 512MB RAM, 2GB Storage • WiFi; 3G • Kindle format, PDF • Sync books with other devices Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 36. Kindle Fire • 7-inch LCD IPS display • 1024x600, 169ppi • Battery life: 7-8 hours • 1 GHz dual-core CPU • 8GB Storage • WiFi • Kindle Format, PDF • Sync books with other devicesCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 37. Kindle Fire HD 7” • 7-inch LCD IPS display • 1280x800, 215ppi • Battery life: 11 hours • 1.2 GHz dual-core CPU • 16GB/32GB Storage • WiFi • Kindle Format, PDF • Sync books with other devicesCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 38. Kindle Fire HD 8.9” • 8.9-inch LCD IPS display • 1920x1200, 254ppi • Battery life: 10 hours • 1.5 GHz dual-core CPU • 16GB/32GB Storage • WiFi/4G LTE • Kindle Format, PDF • Sync books with other devices Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 39. Kindle 3 (Kindle Keyboard) • 6-inch E-Ink Pearl screen • 16 color grayscale • Battery life: Up to 2 months with wireless off; Up to 3 weeks with wireless on • 532 MHz CPU • 128MB RAM, 4GB Storage • WiFi • Kindle format, PDF • Sync books with other devices Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 40. Barnes & Noble Nook Simple Touch • 6 inch E-Ink Touchscreen • Integrated reading light • Battery life: Up to 2 months with wireless off; Up to 3 weeks with wireless on • 667 MHz CPU • 2GB Storage, MicroSD expansion • WiFi • ePub, PDF Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 41. Barnes & Noble NOOK Tablet • 7 inch LCD touchscreen • 1024x600px, 169ppi • Battery life: about 8 hours • 1GHz dual-core CPU • 8GB storage w/ 512MB RAM • 16GB storage w/ 1GHz RAM • WiFi • Android OS, dev program • ePub, PDF Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 42. Barnes & Noble NOOK HD • 7 inch LCD touchscreen • 1440x900px, 243ppi • Battery life: 10 hours • 1.3GHz dual-core CPU • 8GB/16GB storage • 1GB RAM • WiFi • Android OS, dev program • ePub, PDF Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 43. Barnes & Noble NOOK HD+ • 9 inch LCD touchscreen • 1920x1280px, 256ppi • Battery life: 10 hours • 1.5GHz dual-core CPU • 16GB/32GB storage • 1GB RAM • WiFi only • Android OS, dev program • ePub, PDF Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 44. Sony Reader PRS-T2 • 6 inch E-Ink Pearl Touchscreen (800x600px) • 16 color grayscale • Battery life: 3-4 weeks • 1GHz CPU • 2GB Storage • WiFi • ePub, PDF Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 45. Kobo Mini • 5 inch E-Ink Pearl Touchscreen • 16-level grayscale • Battery life: 2 weeks • 800MHz CPU • 1GB Storage • WiFi • ePub, PDF • Sync books with other devices/appsCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 46. Kobo Touch • 6 inch E-Ink Pearl Touchscreen • 16-level grayscale • Battery life: 1 month • Freescale 508 Processor @800MHz • 2GB Storage, SD card optional • WiFi • ePub, PDF • Sync books with other devices/appsCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 47. Kobo Glo • 6 inch E Ink XGA Pearl Touchscreen (1024x768) • Integrated reading light • 16-level grayscale • Battery life: 4 weeks with light off • 1GHz CPU • 1GB Storage, SD card optional • WiFi • ePub, PDF • Sync books with other devices/appsCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 48. Kobo Arc • 7 inch LCD Touchscreen • 1024x600px, 169ppi • Battery life: 7 hours • 800MHz CPU, 512MB RAM • 8GB Storage, SD card optional • WiFi only • ePub, PDFCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 49. Apple iPad • 9.7 inch Multi-Touch LCD screen • Battery life: Up to 10 hours • 16-64GB Storage • 4G LTE, WiFi, Bluetooth • ePub, Kindle, PDF • iBooks, Kindle, B&N, BlueFire, stand-alone eBooks, etc.Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 50. Android Devices • ePub, Kindle, others • Bluefire, Aldiko, Kindle, Nook, stand-alone eBooks, etc.Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 51. Other devices that can read eBooks Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 52. eBook Apps Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 53. Adobe Digital Editions • Interface for ePub and PDF files using Adobe’s ADEPT DRM solution • Library management, allows content transfers to B&N nook, Sony Reader, and others • Available for free on PC, Macadobe.com/products/digitaleditions Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 54. iBooks • ePub and PDF files • Supports audio, video, some other special formatting • Apple Fairplay DRM • iOS devices only goo.gl/obbLKCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 55. Bluefire Reader • Reads ePub files, including Adobe DRMed files • Allows syncing through iTunes • Uses Adobe SDK, same look/feel as Sony, etc. • Available on iPad, iPhone, and Android bluefirereader.comCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 56. eBook Retailers Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 57. Amazon.comFormats: Mobipocket/KindleSubmissions: Authors and PublishersRoyalties: 70% or 35% of list priceGenres: AnySpecial: Purchased books can be read on any Kindle device or app amazon.com/kindlestore Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 58. iBookstoreFormats: ePubSubmissions: Authors and PublishersRoyalties: 70% of list priceGenres: AnySpecial: Formatting enhancement options are quite enticing goo.gl/obbLK Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 59. Barnes & NobleFormats: ePubSubmissions: Anyone (using the PubIt! system)Royalties: 65% or 40% of list priceGenres: AnySpecial: Purchased books can be read on any Nook device or app The “NOOKbook” format naming is difficult for consumers bn.com/ebooks Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 60. KoboFormats: ePubSubmissions: Anyone (Kobo Writing Life)Royalties: 50% of list priceGenres: AnySpecial: High international presence kobobooks.com Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 61. Sony’s Reader StoreFormats: ePubSubmissions: Publishers only (10+ titles) or use a distributorRoyalties: ??Genres: Any ebookstore.sony.com Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 62. Google EditionsFormats: ePubSubmissions: AnyoneRoyalties: ??Genres: AnySpecial: Difficult to get titles up for sale support.google.com/books/partner/ Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 63. Other eBook RetailersAllRomanceEbooks.com eBooks.com OmniLit.com blio.com Diesel-ebooks.com Baen.com1RomanceEbooks.com eBookCrossroads.com eBookMall.com eBookHeaven.co.uk Smashwords eBookPie.com Books on Board and more… Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 64. Where do we go from here? Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 65. Key Questions to Ask• What is my target audience?• What features or design elements are required?• What devices am I targeting?• What retailers am I going to work with? Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 66. Children’s eBookCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 67. Children’s eBookCopyright © 2013 Firebrand Technologies. All rights Reserved.
  • 68. eBookNinjas.com #eprdctn eprdctn.org Copyright © 2013 Firebrand Technologies. All rights Reserved.
  • 69. Q&A Joshua Tallent eBook Guru joshua@firebrandtech.com 512-843-1322 www.firebrandtech.com www.ebookarchitects.com@jtallent // @ebookarchitects // @askburnie Copyright © 2013 Firebrand Technologies. All rights Reserved.