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    Gamifying eBook Publishing Gamifying eBook Publishing Presentation Transcript

    • Gamifying eBook PublishingKit Brown-HoekstraMarta Rauch@kitcomgenesis@martarauchIntelligent Content 2013
    • Our Game Plan: • What is gamification? • Gamification Framework • Exercise: Gamifying eBook Publishing • Resources • Awesome prize! Key Takeaway: Gamification can boost engagement and profits for ePublishing! Tip! Details are in our slides posted on SlideShare: http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Audience Poll Have you worked on a gamification project? Are you an eBook publisher? What is one goal you have for this workshop?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • What is Gamification?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • A simple definition: Game techniques .. …in non-game situations …to motivate people and drive behavior.Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Game Techniques Used In Gamification  Dynamics – motivate behavior Scenario, rules, progression  Mechanics – help achieve goals Teams, competitions, rewards, feedback  Components – track progress Quests, points, levels, badges, collections Badgeville http://badgeville.com/Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification is Growing Rapidly By 2014, over 70% of companies will have at least one It’s time for gamified product ePublishing to get in the By 2015, over 50% will game! gamify innovation A company that gamifies marketing & customer retention will be as important as eBay, Facebook, or Amazon Source: Gartner Press Release Egham, UK, April12, 2011: http://www.gartner.com/it/page.jsp?id=1629214Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • It’s Big Money! Market: from $100M in 2011 to over $2.8B in 2016 Growth: from 155% in 2011 to 197% in 2012 47% focus on user engagement Source: M2: http://www.m2research.com/gamification.htmKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • It Engages Millennials Gen Y have 10,000 hours of gaming by age 21 The 10,000-Hour Rule – Outliers by Malcolm Gladwell Gen Y are 25% of the US workforce In 2014, they will be 36%, and in 2020, 46% “Maximizing Millennials” UNC Kenan-Flagler Business School Jane McGonigal: Gaming Can Make A Better World http://www.yoKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • How Can It Help ePublishing? Increase customer engagement Motivate participation Influence behavior Drive adoption, learning, loyalty Improve quality of service Increase efficiency Reduce time, costs Drive profits Bunchball http://www.bunchball.com/productsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification FrameworkKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #1 Define business objectivesKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #2 Delineate target behaviorsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #3 Describe your playersKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #4 Devise activity loopsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #5 Dont forget the funKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Step #6 Deploy appropriate toolsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Gamification Framework Define business objectives Delineate target behaviors Describe your players Devise activity loops Dont forget the fun Deploy appropriate tools Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Exercise: Gamifying eBook PublishingKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Instructions 20 minutes 1.Join a small group 2.Discuss how to gamify your scenario 3.Jot down your gamification strategy 4.Pick a spokespersonKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • DiscussionKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Resources for Learning MoreKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Selected Resources • Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business, http://wdp.wharton.upenn.edu/books/for-the-win/ • Gamification course taught by Kevin Werbach of the Wharton School through Coursera: https://www.coursera.org/course/gamification • Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps: http://www.amazon.com/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=la_B002W • Gabe Zichermann, Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests: http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234 • Gabe Zichermann, The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Coming Soon): http://www.amazon.com/The-Gamification-Revolution-Mechanics-Competition/dp/0071808310/ref=ntt_at_ep_ • Gamification Co: http://www.gamification.co/ • Gsummit: http://gsummit.com/ • Gartner Press Release Egham, UK, April12, 2011 http://www.gartner.com/it/page.jsp?id=1629214 • M2 Research http://www.m2research.com/gamification.htm • Marta Rauch, article on Gamification is Here: Build a Winning Plan: http://intercom.stc.org/2012/12/gamification-is-here-build-a-winning-plan/ http://intercom.stc.org/wp-content/uploads/2012/12/IntercomNovDec_WebForm.pdf • Marta Rauch, presentation on Gamification is Here: Build a Winning Plan: http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-planKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Key Takeaways • Gamification can be an effective business tool • Use the Gamification Framework • Gamify eBook Publishing to increase engagement and motivation • Resources Key Takeaway: Gamification can enhance engagement Tip! Details are in our slides and profits for posted on SlideShare: ePublishing! http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
    • Prize Tweet this! For The Win by @kwerb – awesome prize! #ICC2013 @wharton Excellent resource! For The Win: How Game Thinking Can Revolutionize Your Business by Kevin Werbach, Dan Hunter http://wdp.wharton.upenn.edu/books/for-the-win/Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.
    • Kit Brown-Hoekstra @kitcomgenesis Marta Rauch Connect @martarauch with us! Follow Marta’s upcoming gamification events •STCSummit 2013 – Roundtable, presentation, articles •ACM HCII 2013 – Presentation and articleKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.