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From Web to iPhone to Android to iPad: The iFixit.com Story
 

From Web to iPhone to Android to iPad: The iFixit.com Story

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Content is king, or so the line goes, and it has proven no less true in this story of a fledging college startup turned repair revolution catalyst, as told by its CEO, Kyle Wiens. iFixit.com is just ...

Content is king, or so the line goes, and it has proven no less true in this story of a fledging college startup turned repair revolution catalyst, as told by its CEO, Kyle Wiens. iFixit.com is just like every other eCommerce retailer: the internet is stocked full of them.

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    From Web to iPhone to Android to iPad: The iFixit.com Story From Web to iPhone to Android to iPad: The iFixit.com Story Presentation Transcript

    • Thestory
    • Our Story:• Started in a college dorm room in 2003• Largest collection of free repair manuals online• Inc 5000 “Fastest Growing Company” Past 3 years• One of the largest Apple parts suppliers in the world
    • People Didnt Know ’ how to use our product.
    • So, we thought ‘Lets Teach Them how to repair their computers.
    • WeWrote six laptop repair manuals
    • Gorgeous glossy photo manuals. Just $15 each. (Crickets)
    • Backup Plan:put the content online for free.
    • Our web traffic Exploded
    • Now, iFixit.com hosts repair manuals numbering in the Thousands
    • Millionsof people use iFixit tofix their own things
    • Our manuals are allOpen Source and Free
    • We needed an industrial-strength service documentation publishing tool. Nothing came close.
    • So we Built itStep-by-step instructionsCommunity authoringPrerequisite chainsCrazy scalability
    • The “How-to” Authoring Platform
    • Intuitive Navigation
    • Make it fun to Discover new repairs
    • The best instructions are Visual
    • Teaching Action
    • Electronics go Everywhere Repair manuals should, too.
    • Repair Anywhere
    • Now, people can follow along in The Field
    • Teach people to do Amazing Things
    • ...and they will Love You
    • Now What?
    • Never stopEvolving
    • Content is just the beginning.
    • Text DocumentsShould get better over time.
    • Your users want to Help!
    • What if everything had an Edit button?
    • Edit directly in the Browser
    • A Static document is a Dying document.
    • Crowd-Sourced Created and edited by enthusiasts
    • Engaging Content will draw prospects in. Content
    • EncouragingParticipation & Contribution will keep them coming back for more.
    • Facilitate Community.Enable customers to Help other customers.
    • Users askQuestions Users submitAnswers
    • Roll the Credits.• http://creativecakesandcrochet.blogspot.com/2010/09/waaaaaaall-e-eve-eeeeve.html• Rob & Lisa Meehan http://www.fotopedia.com/items/flickr-2015073450• http://farm5.staticflickr.com/4148/5153539112_85c4a203e7_b.jpg• http://www.bigsby.com/vibe/products/vibratos/bigsby-b5/• Cafe racer: DiscoveryTV• http://poetryblogroll.blogspot.com/2010/11/poets-united-anthology-discussion.html• http://img.alibaba.com/wsphoto/v0/460728677/Free-shipping-Powerboard-for-Acer-3680.jpg• http://www.brookemcglothlin.com/wp-content/uploads/2011/11/chalkboard.jpg• http://blog.pestdefense.com/files/2011/08/Cricket.jpg• http://mirrors.creativecommons.org/google-20061026/cc-logo.png• http://blog.archive.org/wp-content/uploads/2011/05/ialogo.png• http://mobile.github.com/img/github_logo.png• http://blog.ninemultimedia.com/wp-content/uploads/2010/07/oldspice2.png