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Content Measurement: Managing Content Quality
 

Content Measurement: Managing Content Quality

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    Content Measurement: Managing Content Quality Content Measurement: Managing Content Quality Presentation Transcript

    • Content Measurement Managing content quality Tom Comerford Supratext LLC Intelligent Content 2013 February 7, 2013
    • “You can‟t manage what you don‟t measure.” — attributed to W. Edwards Deming“If you don‟t measure it, how can you manage it?” — Peter DruckerIntelligent Content 2013 Comerford - Content Measurement
    • “If you don‟t measure content, how can you manage content?”Intelligent Content 2013 Comerford - Content Measurement
    • Content management is software (or SaaS)… a technology platform… web content management…Intelligent Content 2013 Comerford - Content Measurement
    • Content management is a business process.Intelligent Content 2013 Comerford - Content Measurement
    • What is ?Content? book encyclopedia article journal article travel guide news story technical documentation recipes … and others.Intelligent Content 2013 Comerford - Content Measurement
    • Content is a business asset.Intelligent Content 2013 Comerford - Content Measurement
    • Measurements may be quantitative or qualitative, direct or indirect.Intelligent Content 2013 Comerford - Content Measurement
    • What is your content worth? increase these: audience size • perceived value production cost decrease this or limit the increaseIntelligent Content 2013 Comerford - Content Measurement
    • Five dimensions of content quality breadth depth accuracy currency accessibilityIntelligent Content 2013 Comerford - Content Measurement
    • breadth of content our content ??? topic topic topic ???Intelligent Content 2013 Comerford - Content Measurement
    • depth of content topic detail detail detail ???Intelligent Content 2013 Comerford - Content Measurement
    • breadth and depth new new topic topic topic topic topic? topic? new new detail detail detail detail detail detail new new detail detail detail detail detail detail new new detail detail detail detail detail detail new new new new new new detail detail? detail? detail? detail? detailIntelligent Content 2013 Comerford - Content Measurement
    • accuracy • spelling content • grammar • punctuation consistency • cross-references • fact checking authority • citations • external links • legal review • regulatoryIntelligent Content 2013 Comerford - Content Measurement
    • timeliness It‟s 5:28:09 PM. Clock machine, Musée de la vie bourguignonne, Dijon Do you know where your content is?Intelligent Content 2013 Comerford - Content Measurement
    • accessibilitywell structured at the right reading level in the relevant languages with appropriate access limitsIntelligent Content 2013 Comerford - Content Measurement
    • Balancing measurementsIntelligent Content 2013 Comerford - Content Measurement
    • How to measure incorrectly in 3 easy steps1. Ask the right questions. 2. Tally the results as numbers. “How credible is our content?” Credibility of content: count response O poor 8 1 (poor) O fair 13 2 (fair) O good 21 3 (good) O great 34 4 (great) O excellent 28 5 (excellent) 3. Compute the average and report the result as „stars‟. 3.6 stars!Intelligent Content 2013 Comerford - Content Measurement
    • How to measure correctly in 3 easy steps2. Count the results in order. 3. Create a histogram.Credibility of content: Credibility of content: count response 8 1 (poor) poor 13 2 (fair) fair 21 3 (good) good 34 4 (great) great 28 5 (excellent) excellentIntelligent Content 2013 Comerford - Content Measurement
    • resourcesDITA Metrics 101 other stuff Siteimprove* "website governance made easy" http://siteimprove.com/ ActiveStandards* "take control of your web presence" http://www.activestandards.com/ Making Metrics More Relevant altmetrics for measuring the impact of research http://www.researchinformation.info/features/ feature.php?feature_id=389 * No endorsement implied!Intelligent Content 2013 Comerford - Content Measurement
    • Thank you! Tom Comerford Supratext LLC +1 856.787.9090 http://www.supratext.comIntelligent Content 2013 Comerford - Content Measurement