Content Management with Teeth: Epiphanies from Shark Research

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  • “Can we improve conservation outcomes and increase awareness by taking animal identity and social networks established in a real-world research context and link it with human social networks?”
  • The author Henry Beston wrote:“We patronize the animals for their incompleteness, for their tragic fate of having taken form so far below ourselves. And therein we err, and greatly err. For the animal shall not be measured by man. In a world older and more complete than ours, they are more finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear. They are not brethren, they are not underlings; they are other Nations, caught with ourselves in the net of life and time.”

Transcript

  • 1. Content Management with Teeth Epiphanies from Shark Research Jason Holmberg Principal Information Architect Global Information Management EMC Corporation© Copyright 2013 EMC Corporation. All rights reserved. 1
  • 2. © Copyright 2013 EMC Corporation. All rights reserved. 2
  • 3. © Copyright 2013 EMC Corporation. All rights reserved. 3
  • 4. Whale Shark in Proportion© Copyright 2013 EMC Corporation. All rights reserved. 4
  • 5. The Mystery: Quick Facts • May grow up to 60 feet – biggest fish in the ocean • Capable of 1000 mile+ migrations • No mapped migration routes • Capable of 3000 ft+ dives • Mating and birth never witnessed • Young (1m) rarely ever sighted • 320 documented sightings up until 1986 • Classified as “Vulnerable to Extinction”© Copyright 2013 EMC Corporation. All rights reserved. 5
  • 6. The Business Problem “How „vulnerable‟ are they?”© Copyright 2013 EMC Corporation. All rights reserved. 6
  • 7. Mark-Recapture  Population Estimates© Copyright 2013 EMC Corporation. All rights reserved. 7
  • 8. Tagging Whale Sharks: The 1% Way© Copyright 2013 EMC Corporation. All rights reserved. 8
  • 9. © Copyright 2013 EMC Corporation. All rights reserved. 9
  • 10. Epiphany 1 “There must be a better way to do this!”© Copyright 2013 EMC Corporation. All rights reserved. 10
  • 11. Natural Markers for Tags© Copyright 2013 EMC Corporation. All rights reserved. 11
  • 12. Tagging Whale Sharks: The New Way© Copyright 2013 EMC Corporation. All rights reserved. 12
  • 13. www.whaleshark.org • Internet database for collaborative whale shark research in the scientific community • Global repository for public sightings of whale sharks • Complete transparency • All data visible • Automated email feedback of resightings© Copyright 2013 EMC Corporation. All rights reserved. 13
  • 14. Data Collection Records• 40,000+ photos• 21,000+ sighting records• 3900+ whale sharks• 3600+ individual data contributors• 26 organizations participating• 70+% of submitted data leads to identifications© Copyright 2013 EMC Corporation. All rights reserved. 14
  • 15. Epiphany 2 “We need content management!”© Copyright 2013 EMC Corporation. All rights reserved. 15
  • 16. Information Model • Nothing for mark-recapture • But biodiversity gave us a foundation: Darwin Core • Specialize our information model to meet our business/research needs • First unintended benefit: contribute data back to biodiversity science© Copyright 2013 EMC Corporation. All rights reserved. 16
  • 17. Building a Wildlife CMS • No OOTB CMS – disorganized Excel, Access, SQL Server, etc. • Every project was standalone, short-term benefit • No collaboration mechanism • Built it: Shepherd Project - open source framework for wildlife data management, especially with „citizen science‟ • A way to rapidly share research techniques, tools, and investment across groups and species (even if not directly collaborating) • Data can be filtered, searched, and exported! • Second unintended benefit - support tool for related disciplines of molecular ecology, animal biometrics, wildlife toxicology, and social ecology studies also using individual animal identity© Copyright 2013 EMC Corporation. All rights reserved. 17
  • 18. Interaction Model© Copyright 2013 EMC Corporation. All rights reserved. 18
  • 19. Interaction Model in Comparison© Copyright 2013 EMC Corporation. All rights reserved. 19
  • 20. Results! • Established population trajectories for Australia and the Maldives showing no evidence of species decline • Almost there: Mozambique, Philippines, Mexico, Seychelles • Continuing record levels of data collection for a “rare” species • Broader Impact: Shepherd Project CMS used for polar bears, humpback whales, sperm whales, giant manta rays, turtles, etc.© Copyright 2013 EMC Corporation. All rights reserved. 20
  • 21. Epiphany 3 Content Transformation Changes Perception© Copyright 2013 EMC Corporation. All rights reserved. 21
  • 22. Content Inventory… • We have a lot of well managed content! • Our data is about individual animals: • Locations each has appeared. • Dates and times • Photographs • Behaviors • Records of who they have been sighted with What does this data model resemble?© Copyright 2013 EMC Corporation. All rights reserved. 22
  • 23. © Copyright 2013 EMC Corporation. All rights reserved. 23
  • 24. From Content Transformation……to Transformation in Perception© Copyright 2013 EMC Corporation. All rights reserved. 24
  • 25. © Copyright 2013 EMC Corporation. All rights reserved. 25
  • 26. © Copyright 2013 EMC Corporation. All rights reserved. 26
  • 27. What epiphanies will your content bring you?© Copyright 2013 EMC Corporation. All rights reserved. 27