Content Management Through Mobile Devices

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Astoria Software Explores How Content Management Can Work with Multiple Mobile Devices

Astoria Software Explores How Content Management Can Work with Multiple Mobile Devices

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  • 1. THE CONTENT MANAGEMENT MOBILITY STRATEGY
  • 2. WE LIVE OUR LIVES ON MOBILE… 2
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  • 5. What are users saying about their tablet usage? 5
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  • 8. • We live our lives on mobile • Attached to our mobile device • Mobile life style is central to our daily routines • Mobile is our primary communications tool • Mobile devices are ideal for interaction and engagement • Fiercely personal device • Mobile is the most potent form of media in man’s history 8
  • 9. ANYTIME, ANYWHERE, RIGHT-NOW-ACCESSIBILITY 9
  • 10. The “holy grail” of customer engagement is a “continuous engagement cycle” that rewards customers for their loyalty by allowing them to communicate easily through mobile devices when and how they wish. 10
  • 11. • Give them what they are asking for • Customer-preferred access to content • A Mobile Strategy allows customers to access their content when they want • People prefer to use their smartphone or tablet • Searching for the right content • Research solutions • Asking for advice • Social networking 11
  • 12. • Empower your users • Freedom of “content-anywhere” • Choose how and when to access content • Choose what content they need and when they need it • Content always available • Ability to share content with others quickly and easily • Ability to update content right now or when they get the chance 12
  • 13. MOBILE STRATEGY FOR CONTENT DEVELOPERS: BRINGING YOU CLOSER TO YOUR CUSTOMERS 13
  • 14. Two-way communication with your customers is about customer engagement and customer feedback. 14
  • 15. • Customer-centric Mobile Strategy • Improving the transparency between businesses and their customers • Interaction with consumers of content on a continuous basis • Support a longer range customer interaction/relationship • Building a foundation of communication and trust • Immediate answers • Usable, meaningful, intelligent content • Additional helpful information, going the extra mile 15
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  • 17. • The Company • Eaton Hydraulics Group manufactures state-of-the-art hydraulic components • More than 200,000 products • Distributors and Fields Sales communicated with customers via a manual sales and order management system • Data-intensive process took days and weeks to get information out to customers and prospects 17
  • 18. • The Challenge • Develop a Mobile Strategy that will drive real-time digital engagement with their customers • The Mobile Strategy needed to include: • A mobile app to deliver the entire line of product catalogs • Customer access to product information in an easy and visually compelling way • Provide uninterrupted anytime, anywhere access to the information • Mobile engagement with the customer 18
  • 19. • The Solution • A tablet app that sales and customers use to collaborate and develop a trusted relationship 19
  • 20. • And in the end • Eaton won the Manufacturing Leadership Award (ML100) for “Game- Changing Technology” for it’s ground-breaking PowerSource™ iPad application 20
  • 21. OTHER GAME-CHANGERS 21
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  • 24. THE ASTORIA VALUE PROPOSITION: CUSTOMER FEEDBACK THROUGH MOBILE DEVICES 24
  • 25. • Key Insight: Customers *want* to tell you what they need • We are in the middle of a golden age of customer engagement • Customer’s interact with companies on virtually any platform and in any location “While technology gives organizations the ability to understand their customers better than ever, most enterprises are not taking full advantage of it to build deeper, richer relationships that can improve customer loyalty significantly. Adopting a new digital mindset is required to harness the potential” (Paul Doherty, Accenture's CTO, Information Week UK) 25
  • 26. • Astoria Software’s Value Proposition for Content Management through Mobile Devices • Improving transparency between businesses and their customers • Support overall business needs to improve business-customer digital relationships that become the primary drivers of market differentiation, strategic growth, and bottom-line profitability • Bringing customers into the authoring-feedback loop • Resolves the key problem facing content authors that the target audience is not reading the content 26
  • 27. • Mobile collaboration with team members • Other members of the content development process may be in-house or outside of the company • The SME reviews the content, keeping it applicable and intelligent • The Editor is the gate keeper, ensuring complete content • The Producer manages the publication and translation processes 27
  • 28. • Two way communication • Mobile is the fastest and smartest way to build a bond with your audience • Create engagement • Gather customer data • Build loyalty • Deliver excellent customer service 28
  • 29. CONTENT MANAGEMENT MOBILE APP FUNCTIONS 29
  • 30. 30 Astoria Reviewer App • Target User: • Employees and Partners • What They Can Do With It: • Review and make comments on content • Approve or reject content • View list of assigned review tasks • What The App Does: • Displays comments from reviewers • Form factor: Tablet, Phone • Tablet and Phone OS: iOS, Android
  • 31. 31 Astoria Reader App • Target User: • A customer’s end-users • What They Can Do With It: • Search for content • View technical documentation • Rate the documentation (free-form or scalar) • What The App Does: • Communicates View, Rating, and Search data back to registered Astoria users • Form factor: Tablet • Tablet OS: iOS, Android
  • 32. Eaton won the Manufacturing Leadership Award (ML100) for “Game- Changing Technology” for it’s ground-breaking PowerSource™ iPad application 32
  • 33. 33 Astoria Producer App • Target User: • Localization coordinators, Publication coordinators • What They Can Do With It: • Select content for localization or composition • Check status of localization or composition jobs • Update, reorder, and cancel localization or composition jobs • Form factor: Tablet • Tablet OS: iOS, Android
  • 34. 34 Astoria Subject-Matter-Expert App • Target User: • Subject Matter Experts • What They Can Do With It: • Checkout, edit and checkin XML content • View list of assigned editing tasks • Update, reorder, and cancel localization or composition jobs • Form factor: Tablet • Tablet OS: iOS, Android
  • 35. A Mobile Strategy is No Longer Optional With more than 100 million U.S. mobile subscribers now on Smartphone's and an estimated 90 million people expected to own tablet devices by 2014, it’s becoming increasingly clear that businesses need to move fast to take advantage of the “anywhere-anytime” economy. 35
  • 36. Thank you for your attendance Your Questions? wgamboa@astoriasoftware.com 36