@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automatin...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’re pre...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
The avail...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Not just ...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Paper’s d...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Paper is ...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Or any na...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Sometimes...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Mobile ca...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We someti...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
‘Portable...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
This isn’...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Content M...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Content M...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Two major...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Tradition...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Tradition...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Tradition...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automated...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
TANSTAAFL
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Format fr...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Visual de...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Format fr...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
XML
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Format fr...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
But!
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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That ‘tra...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Transform...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
InDesign ...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Start off...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Can be si...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Go with t...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
No struct...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
The templ...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Style vs ...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Style vs ...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• Page wi...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• Complex...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• Close u...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• After X...
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www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• Resulti...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Empty str...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automatic...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Empty str...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Automatic...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
IFU Templ...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Same cont...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Summary
•...
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Questions...
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Automating Adobe InDesign in the Healthcare Sector

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Adobe InDesign is the most widely used page layout/publishing tool in Healthcare today. It produces attractive layouts that can easily conform to requirements. However, the process of creating InDesign files and changing those files is laborious and manual. If you "marry" intelligent content with InDesign you can automate production, make changes in seconds either to the content or to the layout, and mass produce materials at the touch of a button. This session explains how you can use intelligent content to optimize and automate your InDesign process.

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Automating Adobe InDesign in the Healthcare Sector

  1. 1. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automating Adobe InDesign in the Healthcare Sector @Cooper_42 #ICCLSH Charles Cooper – VP The Rockley Group
  2. 2. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re pretty good at migrating content from paper to the online world
  3. 3. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The available technology used to be a problem
  4. 4. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH This now fits in your pocket
  5. 5. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But the tech is finally here • To deliver content, to anyone, any time, on any device, in any language.
  6. 6. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re in the multi-device world http://commons.wikimedia.org/wiki/File:Device_pile.jpg
  7. 7. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Not just ‘tablets’
  8. 8. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Some work better than others…
  9. 9. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper’s day is not over…
  10. 10. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
  11. 11. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
  12. 12. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
  13. 13. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
  14. 14. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Or any natural disaster
  15. 15. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Sometimes we’re too distracted • Meet Dug • What does he have to do with anything? (c) Walt Disney Pictures/Pixar
  16. 16. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Mobile can be like a Squirrel! • Meet Dug • What does he have to do with anything? Squirrel! (c) Walt Disney Pictures/Pixar
  17. 17. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We sometimes lose our way • Mobile is a focus, but not the only one. • It’s just another output.
  18. 18. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH ‘Portable’ is easier to identify
  19. 19. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH This isn’t going away anytime soon http://dailymed.nlm.nih.gov/dailymed/lookup.cfm?setid=4870646a-25c4-4a48-91d2-182b1d8cf94e
  20. 20. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Content Marketing - App Proto App – Massachusetts General Hospital
  21. 21. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Content Marketing - Print Proto Magazine - Massachusetts General Hospital
  22. 22. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Two major tools in the market
  23. 23. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  24. 24. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  25. 25. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  26. 26. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  27. 27. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  28. 28. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  29. 29. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  30. 30. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow http://mscoria.weebly.com/digital-design.html
  31. 31. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  32. 32. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  33. 33. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  34. 34. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  35. 35. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  36. 36. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
  37. 37. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  38. 38. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  39. 39. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  40. 40. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  41. 41. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  42. 42. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  43. 43. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  44. 44. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  45. 45. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  46. 46. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
  47. 47. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TANSTAAFL
  48. 48. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  49. 49. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  50. 50. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  51. 51. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy
  52. 52. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy Not a Print Content Strategy
  53. 53. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Where does Content Strategy Start? • Right at the beginning • Not restricted to: • Content creation • Publishing/Printing • Translation • Localisation • Mobile • All are important facets of an overall method
  54. 54. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Without a content strategy none of this works
  55. 55. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need to understand: • Structure • Modularity and Granularity • Metadata • Your users • Your content
  56. 56. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need to understand: • Structure • Modularity and Granularity • Metadata • Your users • Your content • How you will publish/print • Different visual designs for different outputs
  57. 57. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content
  58. 58. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Visual design is not content design
  59. 59. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible • The website for LG’s android powered watch (a mobile device!) viewed in the ‘wrong’ orientation
  60. 60. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
  61. 61. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
  62. 62. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
  63. 63. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content XML
  64. 64. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH XML
  65. 65. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  66. 66. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content: XML • XML lets you separate content from layout and visual design • Like HTML, but focuses on structure, not appearance • Can use one of many underlying structural schemas • DITA • DITA4Publishers • DocBook • Industry specific • Very powerful for transformation and reconfiguration for multiple channels Concerned about XML? Don’t be, even Word uses a form of XML “under the hood’.
  67. 67. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
  68. 68. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
  69. 69. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • If your technology makes your employees look like this… you’re doing it wrong! • It must be easy to use
  70. 70. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH That ‘transform’
  71. 71. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Transform - XSLT • eXtensible Stylesheet Language Transformation • Gathers all of the topics into one file • Based on the DITA map (TOC), it defines the hierarchy of the content • Assigns the image names to tags • Applies any ID hinting required
  72. 72. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH InDesign and XML
  73. 73. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Start off with a Template • A template looks like a standard ID file, but has no content
  74. 74. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Can be simple or complex • Images can be placed into the template, or can be imported, depending on your needs • Text frames can be placed and threaded as required
  75. 75. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Go with the flow
  76. 76. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH No structure in standard ID • Standard ID file isn’t structured.
  77. 77. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The template is structured • The content is structured • Each content element is tagged • The tag is consistent in the XML source and in InDesign
  78. 78. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Style vs Structure • Content is tagged with Structural information, not visual style • chapter_title • A_head
  79. 79. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Style vs Structure • Except… • Bold • Italic • Underline These were ‘grandfathered’ from HTML
  80. 80. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Page with text only • Note ‘styling’ is actually semantic • chapter_title • A_head
  81. 81. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Complex page with images and text
  82. 82. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Close up showing threaded text frames • Note that the image frames are not part of the threading
  83. 83. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  84. 84. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • After XML import
  85. 85. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Resulting PDF
  86. 86. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Empty structured template IFU
  87. 87. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automatically filled IFU
  88. 88. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Empty structured label template
  89. 89. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automatically filled label
  90. 90. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH IFU Template Label Template
  91. 91. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Same content – Different Publication IFU Label
  92. 92. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Summary • Paper is not dead • The strengths paper are weaknesses online (and vice versa) • Create structured content separate from format (to share content) • Plan ahead • Think semantically and structurally – not visually (that comes later) • The same content can be reused in print and online • Think of the template like a web CSS – to define look and feel • XML can streamline the process, but you MUST plan ahead (didn’t we already say that?) • Leverage existing ID knowledge and skills
  93. 93. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Questions? moreinfo@rockley.com
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