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Automating Adobe InDesign in the Healthcare Sector
 

Automating Adobe InDesign in the Healthcare Sector

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Adobe InDesign is the most widely used page layout/publishing tool in Healthcare today. It produces attractive layouts that can easily conform to requirements. However, the process of creating ...

Adobe InDesign is the most widely used page layout/publishing tool in Healthcare today. It produces attractive layouts that can easily conform to requirements. However, the process of creating InDesign files and changing those files is laborious and manual. If you "marry" intelligent content with InDesign you can automate production, make changes in seconds either to the content or to the layout, and mass produce materials at the touch of a button. This session explains how you can use intelligent content to optimize and automate your InDesign process.

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    Automating Adobe InDesign in the Healthcare Sector Automating Adobe InDesign in the Healthcare Sector Presentation Transcript

    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automating Adobe InDesign in the Healthcare Sector @Cooper_42 #ICCLSH Charles Cooper – VP The Rockley Group
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re pretty good at migrating content from paper to the online world
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The available technology used to be a problem
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH This now fits in your pocket
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But the tech is finally here • To deliver content, to anyone, any time, on any device, in any language.
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re in the multi-device world http://commons.wikimedia.org/wiki/File:Device_pile.jpg
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Not just ‘tablets’
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Some work better than others…
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper’s day is not over…
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Paper is still important
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Or any natural disaster
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Sometimes we’re too distracted • Meet Dug • What does he have to do with anything? (c) Walt Disney Pictures/Pixar
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Mobile can be like a Squirrel! • Meet Dug • What does he have to do with anything? Squirrel! (c) Walt Disney Pictures/Pixar
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We sometimes lose our way • Mobile is a focus, but not the only one. • It’s just another output.
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH ‘Portable’ is easier to identify
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH This isn’t going away anytime soon http://dailymed.nlm.nih.gov/dailymed/lookup.cfm?setid=4870646a-25c4-4a48-91d2-182b1d8cf94e
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Content Marketing - App Proto App – Massachusetts General Hospital
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Content Marketing - Print Proto Magazine - Massachusetts General Hospital
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Two major tools in the market
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow http://mscoria.weebly.com/digital-design.html
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Traditional Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automated Workflow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TANSTAAFL
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy Not a Print Content Strategy
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Where does Content Strategy Start? • Right at the beginning • Not restricted to: • Content creation • Publishing/Printing • Translation • Localisation • Mobile • All are important facets of an overall method
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Without a content strategy none of this works
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need to understand: • Structure • Modularity and Granularity • Metadata • Your users • Your content
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need to understand: • Structure • Modularity and Granularity • Metadata • Your users • Your content • How you will publish/print • Different visual designs for different outputs
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Visual design is not content design
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible • The website for LG’s android powered watch (a mobile device!) viewed in the ‘wrong’ orientation
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The web should be flexible
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content XML
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH XML
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content: XML • XML lets you separate content from layout and visual design • Like HTML, but focuses on structure, not appearance • Can use one of many underlying structural schemas • DITA • DITA4Publishers • DocBook • Industry specific • Very powerful for transformation and reconfiguration for multiple channels Concerned about XML? Don’t be, even Word uses a form of XML “under the hood’.
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • If your technology makes your employees look like this… you’re doing it wrong! • It must be easy to use
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH That ‘transform’
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Transform - XSLT • eXtensible Stylesheet Language Transformation • Gathers all of the topics into one file • Based on the DITA map (TOC), it defines the hierarchy of the content • Assigns the image names to tags • Applies any ID hinting required
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH InDesign and XML
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Start off with a Template • A template looks like a standard ID file, but has no content
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Can be simple or complex • Images can be placed into the template, or can be imported, depending on your needs • Text frames can be placed and threaded as required
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Go with the flow
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH No structure in standard ID • Standard ID file isn’t structured.
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The template is structured • The content is structured • Each content element is tagged • The tag is consistent in the XML source and in InDesign
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Style vs Structure • Content is tagged with Structural information, not visual style • chapter_title • A_head
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Style vs Structure • Except… • Bold • Italic • Underline These were ‘grandfathered’ from HTML
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Page with text only • Note ‘styling’ is actually semantic • chapter_title • A_head
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Complex page with images and text
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Close up showing threaded text frames • Note that the image frames are not part of the threading
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • After XML import
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Resulting PDF
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Empty structured template IFU
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automatically filled IFU
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Empty structured label template
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Automatically filled label
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH IFU Template Label Template
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Same content – Different Publication IFU Label
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Summary • Paper is not dead • The strengths paper are weaknesses online (and vice versa) • Create structured content separate from format (to share content) • Plan ahead • Think semantically and structurally – not visually (that comes later) • The same content can be reused in print and online • Think of the template like a web CSS – to define look and feel • XML can streamline the process, but you MUST plan ahead (didn’t we already say that?) • Leverage existing ID knowledge and skills
    • @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Questions? moreinfo@rockley.com