SlideShare a Scribd company logo
1 of 125
Download to read offline
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Adaptive Content, Responsive Design
and Medical Information
@Cooper_42 #ICCLSH
Charles Cooper – VP The Rockley Group
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Why do we do this?
• To communicate ‘stories’ to our readers.
• Those stories can be:
• Technical
• Narrative
• Informative, non-fiction
• Graphical
• Sales and marketing
• Any information that we want others know and remember
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
Wall Art– Matobo Hills, Zimbabwe
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets Clay tablet (87 BCE) describing the arrival of
Halley’s Comet– British Museum
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
Book of Kells – Trinity College, Dublin
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
Gutenberg Bible – Morgan Library NYC
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’ve used many techniques
• Face to face communication
• Cave wall
• Clay tablets
• Scrolls
• Handwritten books
• Typeset books
• Portable computers
• Mobile phones & PDAs
• eReaders
• Smartphones
• Tablets
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
When most successful…
• We’ve adapted the way we
display the content to
match the medium
Book of Kells – Trinity College, Dublin
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’re pretty good at migrating content
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
The available technology used to be a
problem
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
This now fits in your pocket
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
But the tech is finally here
• To deliver content, to anyone, any time, on any device, in any
language.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is mobile?
• Five main types of mobile information delivery:
• Traditional Web
• Mobile Aware Web
• Adaptive
• Responsive
• And blends
• Web Apps
• Ebooks
• Kindle
• EPUB and variants
• Native Apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you define a mobile?
• It used to be easy
• If you could carry it, it was a
mobile device.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you define a mobile?
• That changed, and became related to screen size.
Luke Wroblewski - UXIM 2013
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you define a mobile?
Luke Wroblewski - UXIM 2013
• Then keyboard access became the defining feature.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you define a mobile?
• Then it didn’t
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you define a mobile?
Our definitions of a mobile device
keep changing
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
We’re in the multi-device world
http://commons.wikimedia.org/wiki/File:Device_pile.jpg
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Not just ‘tablets’
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Some work better than others…
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Everyone uses mobile
• For recreation
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Everyone uses mobile
• And for health/wellness
• Wello case
• ECG
• Heart Rate
• Blood Oxygen
• Temperature
• Lung Function (with spirometer add-on)
• Blood Pressure
https://azoi.com 1:46
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Willing to access medical info on a smartphone
Manhattan Research - Cybercitizen Health® U.S. 2013, *ePharma Consumer® 2012
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Not just looking for information
• Pfizer partners with game
designer Akili Interactive
Labs
• Project Evo
• Hope to detect
indications of
Alzheimer's in healthy
individuals
http://mobihealthnews.com/28429/video-game-maker-partners-with-pfizer-for-alzheimers-clinical-trial/
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Health care professionals
• Are getting more of their information from digital sources
Manhattan Research - Taking the Pulse® 2013
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Health care professionals
• Use a broad range of sources
Manhattan Research - Taking the Pulse® 2013
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Working together
• 30% of patients said they or their
doctor used a mobile device during
the exam period.
• Patient use of mobile is 30-50%
higher if the doctor uses a mobile
device during the exam.
• Patients were 80% more likely to
switch medications if mobile devices
were used in the exam room.
http://lifesciencesnow.com/wp-content/uploads/2013/11/10.24.2013-Digitas-Health-Study-Consumer-Mobile-Health-Impact-Assessment.pdf
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Working together
• Using dedicated
apps to explain
problems and
treatments to
patients as part of
the examination
https://orcahealth.com/1:141:21
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Working together
• Using dedicated
apps to explain
problems and
treatments to
patients as part of
the examination
• Show animations
https://orcahealth.com/
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Working together
• Using dedicated
apps to explain
problems and
treatments to
patients as part of
the examination
• Show explanations
https://orcahealth.com/
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Working together
• Using dedicated
apps to explain
problems and
treatments to
patients as part of
the examination
• Share information
https://orcahealth.com/
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
New technologies abound
• Technical Illusions
• The ability to view projected, 3D
images (of just about any data) in
free space.
• Can interact with images via a
’magic wand’.
https://www.youtube.com/watch?v=Pb8h-Mauc-E
0:35
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Health care professionals
• Are beginning to see tests of integrated mobile device systems
https://www.youtube.com/watch?v=jnEdaslPtEg
3:24
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
IRL - now
“When a clinician walks into an emergency
department room, he or she looks at bar code (a
QR or Quick Response code) placed on the wall.
Wearable Intelligence’s software running on
Google Glass immediately recognizes the room
and then the ED Dashboard sends information
about the patient in that room to the glasses,
appearing in the clinician’s field of vision. The
clinician can speak with the patient, examine
the patient, and perform procedures while
seeing problems, vital signs, lab results and
other data.”
http://geekdoctor.blogspot.com/2014/04/google-glass-details.html
John D. Halamka, MD, MS,
Chief Information Officer of
Beth Israel Deaconess
Medical Center, Chairman of
the New England Healthcare
Exchange Network (NEHEN),
Co-Chair of the HIT
Standards Committee, a full
Professor at Harvard Medical
School, and a practicing
Emergency Physician
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Interoperability
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Lots of catching up to do…
“Our maiden Digital
Competitive Landscape survey
last fall found that less than a
third of pharma U.S.
consumer-facing websites
were mobile optimized.”
Matthew Arnold, Principal Analyst, Manhattan Research
http://healthandpharmainsight.tumblr.com/post/80991320870/will-pharmas-be-ready-for-healthbook
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Enter Responsive Design
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Responsive (web) Design
• Responsive web design (RWD)
is a web design approach
aimed at crafting sites to
provide an optimal viewing
experience—easy reading and
navigation with a minimum of
resizing, panning, and
scrolling—across a wide range
of devices (from mobile
phones to desktop computer
monitors).
http://en.wikipedia.org/wiki/Responsive_Web_Design http://alistapart.com/article/responsive-web-design
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Responsive Design
• I like responsive design
• I’m so over this >>>>
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Responsive Design
• Reflects what can easily be
seen on the screen
• Low bandwidth friendly
• Ignore the visual design
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Visual design is not content design
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Don’t think it’s always easy…
• The website for LG’s android
powered watch (a mobile
device!) viewed in the ‘wrong’
orientation
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Don’t think it’s always easy…
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
No better on a ‘big screen’
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
No better on a ‘big screen’
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Properly Done Responsive Design
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
TRG website on a laptop
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
TRG website on an iPad Mini
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
TRG website on an iPad Mini
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
TRG website on iPhone 4s
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What’s wrong with that?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What’s wrong with that?
Nothing – but what if I need more
functionality?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Enter Adaptive Content
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
What is adaptive content?
• Adaptive Content is content that
adapts to the needs of the user or
reader, responding not only to the
screen size and orientation of
their device, but is aware of, and
takes advantage of the specific
device capabilities (such as GPS,
magnetometers, etc.) to display
content to the best advantage on
the device.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Adaptive vs Responsive
• Responsive
• Focused on displaying the
content in the best possible
way on a given device
• Adaptive
• An overall approach for
enhancing the usability or
capability of content on a given
device
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Adaptive content
• Adaptive content is limited only by your design decisions, the
capabilities of the device being used, and the intelligence of
your content.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
MyAsthma app
• Developed by GSK in the UK
• Updated information on weather,
temperature, pollen and pollution for your
local area
• Handy personalised reminders and tips
sent directly to your mobile device
• The Asthma Control Test™ and regular
reports to help you monitor your asthma
control
• Tailored information about how to identify
and manage your asthma triggers
• Tips on travelling with asthma
• Customised lifestyle tips and information
on treatments
• How to get the most from working
together with your healthcare professional
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How do you manage this?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Decide what mobile means to you
• Remember this?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Mobile Aware Web
• Responsive Design
• Screen size
• Orientation
• Progressive Content Disclosure
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Mobile Aware Web
• Adaptive Design
• All of the above PLUS
• Location*
• Direction*
• Language*
• Speed*
• Acceleration*
* depends on browser used on device
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Web App
• Like having a customised mini browser in which to display
your content
• No content lives on the device
• Connectivity is required
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Native Apps
• All of the above
• Screen size
• Orientation
• Progressive Content Disclosure
• Location
• Direction
• Language
• Speed
• Acceleration
• ALL THE DATA, ALL THE TIME!
• But can reach out to external sources
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
How much info can an app determine?
• More information than you require
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Location-based information
• It knows where you are,
but the direction you’re
facing is unimportant
• App has full access to the
capabilities of the device
• GPS
• Wifi or
• 3/4G connectivity
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Augmented Reality
• Using AR to explore an
unfamiliar location
• App has full access to the
capabilities of the device
• Compass
• GPS
• Camera
• Wifi or
• 3/4G connectivity
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
So you’re going to do an App, right?
• There are downsides
• More expensive
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
So you’re going to do an App, right?
• There are downsides
• Only works on one device/family
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
So you’re going to do an App, right?
• There are downsides
• Experiences will be very different from system to system
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
So you’re going to do an App, right?
• There are downsides
• You have to think it all the way through
• You have to reimagine it on a regular basis
• It’s not all bad
• On the positive side, you can load all the data ‘into’ the app
• You have full control over the experience
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Talk to the hand (set)
• Works with apps
• Not as simple as Media
Queries
• Much more reliable
• Code fragment querying the
device to see if it has a
magnetometer (compass)
and if it’s working
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Mobile Aware with Adaptive
• Many of the advantages of an App
• Usually much cheaper
• Can access many of the device functions
• Easier to rollout (just change the referenced data)
• Easier to make work on multiple platforms
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Media Queries
• Simple idea – why don’t we
ask the device about itself?
• Part of the available meta
information from a webpage
• How big is the content area
on the screen? - use the
‘viewport’ query
• Protip – sometimes the
devices lie
<meta name="viewport"
content="width=device-width"
content="height=device-height" />
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Are people doing this?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Yeah – sometimes all of them
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
WebMD traditional site
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
WebMD mobile site
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
WebMD apps
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
WebMD Allergy app
• Personal data tracking
• Multiple profiles
• Location (gathers local information)
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Where can it go?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Remember this?
• That was an ad!
• The IRL they use QR codes to
determine the room they were
in.
• That could be replaced with
automatic location detection.
• If the ambulance has it’s siren
on, an ‘urgent’ flag could be
sent to the primary care
facility…
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
You need a Content Strategy
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
You need a Content Strategy
Not a Mobile Content Strategy
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Where does Content Strategy Start?
• Right at the beginning
• Not restricted to:
• Content creation
• Publishing/Printing
• Translation
• Localisation
• Mobile
• All are important facets of an
overall method
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
• Without a content strategy none of this works.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
You need to understand:
• Structure
• Modularity and Granularity
• Metadata
• Your users
• Your content
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
It’s all about the content
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
It’s all about the content
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
It’s not “all about the content”…
• It’s about balance
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Balance
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Content
• Determine primary content to display
• What can be layered/scrolled?
• How does the content need to be structured to facilitate
filtering/layering/scrolling?
• What content should be eliminated and in what situation?
• What alternate content should be presented?
• How must your content be structured to support this
functionality?
• Can you structure your content for unexpected situations?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
…and how your customer will experience it
• Know your customer
• Know your device constraints
• Map their requirements to content requirements
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Know your customer
• Who are the primary customers?
• What language do they use?
• Where do they live?
• What the typical customer profile?
• Where do your customers come from (region/country,
referring site, search engine)?
• What platform are they using: Smartphone, Tablet, Phablet
(OS)?
• What do customers need to know to make a buying decision?
• What do they think are the most effective ways to be
reached?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Know your device constraints
• Even though you should write content separate from its
eventual output, you must understand the constraints of the
device on which your content will be displayed.
• Design your models to adapt to those constraints.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Test on actual devices
http://www.topatoco.com/merchant.mvc?Screen=PROD&Store_Code=TO&Product_Code=QC-DEVICES&Category_Code=QC
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Like regular ”writing for online”
• But more so…
• Keep titles short
• Keep content short
• Use bulleted lists
• Balance brevity with legibility and clarity
• Carefully consider the use of charts/tables/images.
• They may be the best way to present information on a
page, but are problematic on a small screen.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Tables
• Tables are always an issue on mobile. Some options include:
• Tables where screen real estate permits
• Image of the table
• Modularized table
• Fixed first column, scrolling remainder
• Cascading list
• Drill down
• Tables are inherently structured, you need to map your table
structure to desired output
• Why are you using a table?
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Navigation is key
• Navigation can be a challenge, due to small screen size.
• Try not to break content into too many pages, one page per
item/article is usually better, even if the page is loooong.
• Flatten the hierarchy.
• Drilling down to reach content is problematic.
• Cluster like information together
• Use ”more like this” or ”related content” links to make it easy
for the user to navigate
• Images should not be used for navigation, and should never
be used as the only means of navigation.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Business rules
• Business rules are the rules that your content follows to
adapt to different devices and different customer
requirements.
• Business rules allow the system to automatically pick and
choose content and adjust the presentation of that content to
meet specific requirements.
• If ‘this’ then ‘that’
• If displaying on a mobile device break content into ‘pages’ at
the intro, ingredients and instructions
• Integral to your complete content strategy
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Format free content: XML
• XML lets you separate content from
layout and visual design
• Like HTML, but focuses on structure,
not appearance
• Can use one of many underlying
structural schemas
• DITA
• DITA4Publishers
• DocBook
• Industry specific
• Very powerful for transformation and
reconfiguration for multiple channels
Concerned about XML? Don’t be,
even Word uses a form of XML
“under the hood’.
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
XML
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
But!
• Technology is not the focus for content contributors and
never should be
• Tools should support tasks, not impede tasks
• Tools must enable your content strategy
<?xml version="1.0"?>
<procedure>
<title>Logging On to AccSoft </title>
<p>The first time you click on a component in AccSoft you are required to log on to the system.</p>
<intro>To log on to AccSoft:</intro>
<procedure_steps>
<step>Double-click the AccSoft application.</step>
<step>Select Accounts Payable from the Explorer.</step>
<step>Type your USERID into the Name field.</step>
<step>Type your password into the Password field.</step>
<step product="extended">Select the customer to update.</step>
<step>Click the OK button to log on to AccSoft.</step>
</procedure_steps>
<note>If you do not know your USERID or Password, consult your System Administrator.
</note>
</procedure>
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
But!
• Technology is not the focus for content contributors and
never should be
• Tools should support tasks, not impede tasks
• Tools must enable your content strategy
<?xml version="1.0"?>
<procedure>
<title>Logging On to AccSoft </title>
<p>The first time you click on a component in AccSoft you are required to log on to the system.</p>
<intro>To log on to AccSoft:</intro>
<procedure_steps>
<step>Double-click the AccSoft application.</step>
<step>Select Accounts Payable from the Explorer.</step>
<step>Type your USERID into the Name field.</step>
<step>Type your password into the Password field.</step>
<step product="extended">Select the customer to update.</step>
<step>Click the OK button to log on to AccSoft.</step>
</procedure_steps>
<note>If you do not know your USERID or Password, consult your System Administrator.
</note>
</procedure>
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
But!
• If your technology makes your
employees look like this… you’re
doing it wrong!
• It must be easy to use
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Summary
• Determine your ‘concept of mobile’.
• Know what content is required, by whom, when, in what
circumstance, and in conjunction with what other content or
interactivity.
• Create structured content separate from format.
• Create a balanced design, not Mobile first or eBook first or
Video first or Poster first or Content first or Package Insert
first…. but always with an awareness of where and how
content can be consumed.
• Remember – mobile is expected, it’s not something special!
@Cooper_42
www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
Questions?
moreinfo@rockley.com

More Related Content

Similar to Adaptive Content, Responsive Design and Medical Information

Social tech ecom_food_innovation_2013
Social tech ecom_food_innovation_2013Social tech ecom_food_innovation_2013
Social tech ecom_food_innovation_2013Max Tremblay
 
If Not Now When... If Not You Who
If Not Now When... If Not You WhoIf Not Now When... If Not You Who
If Not Now When... If Not You WhoNaresh Jain
 
Hello islandora building a digital repository nov 30, 2016 v6
Hello islandora  building a digital repository nov 30, 2016 v6Hello islandora  building a digital repository nov 30, 2016 v6
Hello islandora building a digital repository nov 30, 2016 v6eohallor
 
Digital Engagement: Can Scotland Lead the World?
Digital Engagement: Can Scotland Lead the World?Digital Engagement: Can Scotland Lead the World?
Digital Engagement: Can Scotland Lead the World?DAISY Consortium
 
OERs: The Value Proposition
OERs: The Value PropositionOERs: The Value Proposition
OERs: The Value PropositionRamesh C. Sharma
 
2012 My Top 10 Tools
2012 My Top 10 Tools2012 My Top 10 Tools
2012 My Top 10 ToolsHowie DiBlasi
 
Breaking Down Silos — Improving the User Experience by Improving Communicatio...
Breaking Down Silos — Improving the User Experience by Improving Communicatio...Breaking Down Silos — Improving the User Experience by Improving Communicatio...
Breaking Down Silos — Improving the User Experience by Improving Communicatio...Information Development World
 
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?DAISY Consortium
 
Eureka! research
Eureka! researchEureka! research
Eureka! researchcybraryman
 
Beechen Bots FLL Bristol 2014 - EduBrick
Beechen Bots FLL Bristol 2014 - EduBrickBeechen Bots FLL Bristol 2014 - EduBrick
Beechen Bots FLL Bristol 2014 - EduBrickcranbim
 
Artificial Intelligence in Biodiversity and Citizen Science
Artificial Intelligence in Biodiversity and Citizen ScienceArtificial Intelligence in Biodiversity and Citizen Science
Artificial Intelligence in Biodiversity and Citizen ScienceKatina Michael
 
Presentation: World Cebral Palsy Day and IdeaScale
Presentation: World Cebral Palsy Day and IdeaScalePresentation: World Cebral Palsy Day and IdeaScale
Presentation: World Cebral Palsy Day and IdeaScaleIdeaScale
 
Spark! Culture Cave business plan
Spark! Culture Cave business planSpark! Culture Cave business plan
Spark! Culture Cave business planLisa Woods
 
Digital toolbox for_science_assessment
Digital toolbox for_science_assessmentDigital toolbox for_science_assessment
Digital toolbox for_science_assessmentHawkesdale P12 College
 
How to Create an Agile Content Factory for Continuous Publishing
How to Create an Agile Content Factory for Continuous PublishingHow to Create an Agile Content Factory for Continuous Publishing
How to Create an Agile Content Factory for Continuous PublishingAnn Rockley
 
Buildings and spaces: Are they relevant in the virtual environment?
Buildings and spaces: Are they relevant in the virtual environment?Buildings and spaces: Are they relevant in the virtual environment?
Buildings and spaces: Are they relevant in the virtual environment? IFLA
 

Similar to Adaptive Content, Responsive Design and Medical Information (20)

Social tech ecom_food_innovation_2013
Social tech ecom_food_innovation_2013Social tech ecom_food_innovation_2013
Social tech ecom_food_innovation_2013
 
If Not Now When... If Not You Who
If Not Now When... If Not You WhoIf Not Now When... If Not You Who
If Not Now When... If Not You Who
 
Style Vs. Substance - Cooper
Style Vs. Substance -  CooperStyle Vs. Substance -  Cooper
Style Vs. Substance - Cooper
 
Hello islandora building a digital repository nov 30, 2016 v6
Hello islandora  building a digital repository nov 30, 2016 v6Hello islandora  building a digital repository nov 30, 2016 v6
Hello islandora building a digital repository nov 30, 2016 v6
 
Digital Engagement: Can Scotland Lead the World?
Digital Engagement: Can Scotland Lead the World?Digital Engagement: Can Scotland Lead the World?
Digital Engagement: Can Scotland Lead the World?
 
OERs: The Value Proposition
OERs: The Value PropositionOERs: The Value Proposition
OERs: The Value Proposition
 
2012 My Top 10 Tools
2012 My Top 10 Tools2012 My Top 10 Tools
2012 My Top 10 Tools
 
Breaking Down Silos — Improving the User Experience by Improving Communicatio...
Breaking Down Silos — Improving the User Experience by Improving Communicatio...Breaking Down Silos — Improving the User Experience by Improving Communicatio...
Breaking Down Silos — Improving the User Experience by Improving Communicatio...
 
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?
e-Books and Accessibility Conference: Ugly Duckling or Adolescent Swan?
 
Eureka! research
Eureka! researchEureka! research
Eureka! research
 
Beechen Bots FLL Bristol 2014 - EduBrick
Beechen Bots FLL Bristol 2014 - EduBrickBeechen Bots FLL Bristol 2014 - EduBrick
Beechen Bots FLL Bristol 2014 - EduBrick
 
Digital toolbox conasta_2013
Digital toolbox conasta_2013Digital toolbox conasta_2013
Digital toolbox conasta_2013
 
Artificial Intelligence in Biodiversity and Citizen Science
Artificial Intelligence in Biodiversity and Citizen ScienceArtificial Intelligence in Biodiversity and Citizen Science
Artificial Intelligence in Biodiversity and Citizen Science
 
Presentation: World Cebral Palsy Day and IdeaScale
Presentation: World Cebral Palsy Day and IdeaScalePresentation: World Cebral Palsy Day and IdeaScale
Presentation: World Cebral Palsy Day and IdeaScale
 
Qualified self
Qualified selfQualified self
Qualified self
 
Spark! Culture Cave business plan
Spark! Culture Cave business planSpark! Culture Cave business plan
Spark! Culture Cave business plan
 
Digital toolbox for_science_assessment
Digital toolbox for_science_assessmentDigital toolbox for_science_assessment
Digital toolbox for_science_assessment
 
How to Create an Agile Content Factory for Continuous Publishing
How to Create an Agile Content Factory for Continuous PublishingHow to Create an Agile Content Factory for Continuous Publishing
How to Create an Agile Content Factory for Continuous Publishing
 
Buildings and spaces: Are they relevant in the virtual environment?
Buildings and spaces: Are they relevant in the virtual environment?Buildings and spaces: Are they relevant in the virtual environment?
Buildings and spaces: Are they relevant in the virtual environment?
 
Creating those dots
Creating those dotsCreating those dots
Creating those dots
 

More from Ann Rockley

Why Delivery Must be Part of Your Content Strategy With Charles Cooper
Why Delivery Must be Part of Your Content Strategy With Charles CooperWhy Delivery Must be Part of Your Content Strategy With Charles Cooper
Why Delivery Must be Part of Your Content Strategy With Charles CooperAnn Rockley
 
Developing a Unified Content Strategy with Ann Rockley
Developing a Unified Content Strategy with Ann RockleyDeveloping a Unified Content Strategy with Ann Rockley
Developing a Unified Content Strategy with Ann RockleyAnn Rockley
 
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...Ann Rockley
 
Content Strategy for Advanced Display and Localizaton with Charles Cooper
Content Strategy for Advanced Display and Localizaton with Charles CooperContent Strategy for Advanced Display and Localizaton with Charles Cooper
Content Strategy for Advanced Display and Localizaton with Charles CooperAnn Rockley
 
Breaking Down Silos: Improving the User Experience
Breaking Down Silos: Improving the User ExperienceBreaking Down Silos: Improving the User Experience
Breaking Down Silos: Improving the User ExperienceAnn Rockley
 
Addressing the Increasing Challanges of Medical Device Content with Ann Rockley
Addressing the Increasing Challanges of Medical Device Content with Ann RockleyAddressing the Increasing Challanges of Medical Device Content with Ann Rockley
Addressing the Increasing Challanges of Medical Device Content with Ann RockleyAnn Rockley
 
Putting Intelligence in Content Delivery with Ann Rockley
Putting Intelligence in Content Delivery with Ann RockleyPutting Intelligence in Content Delivery with Ann Rockley
Putting Intelligence in Content Delivery with Ann RockleyAnn Rockley
 
Agile Localization in Life Sciences and Healthcare
Agile Localization in Life Sciences and HealthcareAgile Localization in Life Sciences and Healthcare
Agile Localization in Life Sciences and HealthcareAnn Rockley
 
Reducing Errors in Life Sciences Content with Ann Rockley
Reducing Errors in Life Sciences Content with Ann RockleyReducing Errors in Life Sciences Content with Ann Rockley
Reducing Errors in Life Sciences Content with Ann RockleyAnn Rockley
 
Ann Rockley — Agile Life Sciences
Ann Rockley — Agile Life SciencesAnn Rockley — Agile Life Sciences
Ann Rockley — Agile Life SciencesAnn Rockley
 
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul RockleyOptimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul RockleyAnn Rockley
 
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...Ann Rockley
 
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)Ann Rockley
 

More from Ann Rockley (13)

Why Delivery Must be Part of Your Content Strategy With Charles Cooper
Why Delivery Must be Part of Your Content Strategy With Charles CooperWhy Delivery Must be Part of Your Content Strategy With Charles Cooper
Why Delivery Must be Part of Your Content Strategy With Charles Cooper
 
Developing a Unified Content Strategy with Ann Rockley
Developing a Unified Content Strategy with Ann RockleyDeveloping a Unified Content Strategy with Ann Rockley
Developing a Unified Content Strategy with Ann Rockley
 
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...
How to Create an Agile Content Factory for Continuous Publishing with Ann Roc...
 
Content Strategy for Advanced Display and Localizaton with Charles Cooper
Content Strategy for Advanced Display and Localizaton with Charles CooperContent Strategy for Advanced Display and Localizaton with Charles Cooper
Content Strategy for Advanced Display and Localizaton with Charles Cooper
 
Breaking Down Silos: Improving the User Experience
Breaking Down Silos: Improving the User ExperienceBreaking Down Silos: Improving the User Experience
Breaking Down Silos: Improving the User Experience
 
Addressing the Increasing Challanges of Medical Device Content with Ann Rockley
Addressing the Increasing Challanges of Medical Device Content with Ann RockleyAddressing the Increasing Challanges of Medical Device Content with Ann Rockley
Addressing the Increasing Challanges of Medical Device Content with Ann Rockley
 
Putting Intelligence in Content Delivery with Ann Rockley
Putting Intelligence in Content Delivery with Ann RockleyPutting Intelligence in Content Delivery with Ann Rockley
Putting Intelligence in Content Delivery with Ann Rockley
 
Agile Localization in Life Sciences and Healthcare
Agile Localization in Life Sciences and HealthcareAgile Localization in Life Sciences and Healthcare
Agile Localization in Life Sciences and Healthcare
 
Reducing Errors in Life Sciences Content with Ann Rockley
Reducing Errors in Life Sciences Content with Ann RockleyReducing Errors in Life Sciences Content with Ann Rockley
Reducing Errors in Life Sciences Content with Ann Rockley
 
Ann Rockley — Agile Life Sciences
Ann Rockley — Agile Life SciencesAnn Rockley — Agile Life Sciences
Ann Rockley — Agile Life Sciences
 
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul RockleyOptimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley
Optimizing Customer Engagement in a Healthcare Regulatory World — Paul Rockley
 
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...
Ann Rockley — Bridging Pharma Content Silos: Managing Content from Clinical t...
 
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)
Ann Rockley — Managing the Complexities of the Core Data Sheet (CDS)
 

Recently uploaded

Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024Brian Pichman
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInThousandEyes
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3DianaGray10
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Libraryshyamraj55
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNeo4j
 

Recently uploaded (20)

Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedInOutage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
Outage Analysis: March 5th/6th 2024 Meta, Comcast, and LinkedIn
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3UiPath Studio Web workshop Series - Day 3
UiPath Studio Web workshop Series - Day 3
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
How to release an Open Source Dataweave Library
How to release an Open Source Dataweave LibraryHow to release an Open Source Dataweave Library
How to release an Open Source Dataweave Library
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Novo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4jNovo Nordisk's journey in developing an open-source application on Neo4j
Novo Nordisk's journey in developing an open-source application on Neo4j
 

Adaptive Content, Responsive Design and Medical Information

  • 1. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Adaptive Content, Responsive Design and Medical Information @Cooper_42 #ICCLSH Charles Cooper – VP The Rockley Group
  • 2. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Why do we do this? • To communicate ‘stories’ to our readers. • Those stories can be: • Technical • Narrative • Informative, non-fiction • Graphical • Sales and marketing • Any information that we want others know and remember
  • 3. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 4. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets Wall Art– Matobo Hills, Zimbabwe
  • 5. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets Clay tablet (87 BCE) describing the arrival of Halley’s Comet– British Museum
  • 6. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 7. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets Book of Kells – Trinity College, Dublin
  • 8. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets Gutenberg Bible – Morgan Library NYC
  • 9. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 10. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 11. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 12. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 13. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’ve used many techniques • Face to face communication • Cave wall • Clay tablets • Scrolls • Handwritten books • Typeset books • Portable computers • Mobile phones & PDAs • eReaders • Smartphones • Tablets
  • 14. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH When most successful… • We’ve adapted the way we display the content to match the medium Book of Kells – Trinity College, Dublin
  • 15. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 16. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re pretty good at migrating content
  • 17. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH The available technology used to be a problem
  • 18. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH This now fits in your pocket
  • 19. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But the tech is finally here • To deliver content, to anyone, any time, on any device, in any language.
  • 20. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 21. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 22. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 23. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 24. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 25. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is mobile? • Five main types of mobile information delivery: • Traditional Web • Mobile Aware Web • Adaptive • Responsive • And blends • Web Apps • Ebooks • Kindle • EPUB and variants • Native Apps
  • 26. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you define a mobile? • It used to be easy • If you could carry it, it was a mobile device.
  • 27. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you define a mobile? • That changed, and became related to screen size. Luke Wroblewski - UXIM 2013
  • 28. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you define a mobile? Luke Wroblewski - UXIM 2013 • Then keyboard access became the defining feature.
  • 29. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you define a mobile? • Then it didn’t
  • 30. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you define a mobile? Our definitions of a mobile device keep changing
  • 31. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH We’re in the multi-device world http://commons.wikimedia.org/wiki/File:Device_pile.jpg
  • 32. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Not just ‘tablets’
  • 33. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Some work better than others…
  • 34. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Everyone uses mobile • For recreation
  • 35. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Everyone uses mobile • And for health/wellness • Wello case • ECG • Heart Rate • Blood Oxygen • Temperature • Lung Function (with spirometer add-on) • Blood Pressure https://azoi.com 1:46
  • 36. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Willing to access medical info on a smartphone Manhattan Research - Cybercitizen Health® U.S. 2013, *ePharma Consumer® 2012
  • 37. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Not just looking for information • Pfizer partners with game designer Akili Interactive Labs • Project Evo • Hope to detect indications of Alzheimer's in healthy individuals http://mobihealthnews.com/28429/video-game-maker-partners-with-pfizer-for-alzheimers-clinical-trial/
  • 38. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Health care professionals • Are getting more of their information from digital sources Manhattan Research - Taking the Pulse® 2013
  • 39. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Health care professionals • Use a broad range of sources Manhattan Research - Taking the Pulse® 2013
  • 40. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Working together • 30% of patients said they or their doctor used a mobile device during the exam period. • Patient use of mobile is 30-50% higher if the doctor uses a mobile device during the exam. • Patients were 80% more likely to switch medications if mobile devices were used in the exam room. http://lifesciencesnow.com/wp-content/uploads/2013/11/10.24.2013-Digitas-Health-Study-Consumer-Mobile-Health-Impact-Assessment.pdf
  • 41. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Working together • Using dedicated apps to explain problems and treatments to patients as part of the examination https://orcahealth.com/1:141:21
  • 42. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Working together • Using dedicated apps to explain problems and treatments to patients as part of the examination • Show animations https://orcahealth.com/
  • 43. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Working together • Using dedicated apps to explain problems and treatments to patients as part of the examination • Show explanations https://orcahealth.com/
  • 44. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Working together • Using dedicated apps to explain problems and treatments to patients as part of the examination • Share information https://orcahealth.com/
  • 45. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH New technologies abound • Technical Illusions • The ability to view projected, 3D images (of just about any data) in free space. • Can interact with images via a ’magic wand’. https://www.youtube.com/watch?v=Pb8h-Mauc-E 0:35
  • 46. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Health care professionals • Are beginning to see tests of integrated mobile device systems https://www.youtube.com/watch?v=jnEdaslPtEg 3:24
  • 47. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH IRL - now “When a clinician walks into an emergency department room, he or she looks at bar code (a QR or Quick Response code) placed on the wall. Wearable Intelligence’s software running on Google Glass immediately recognizes the room and then the ED Dashboard sends information about the patient in that room to the glasses, appearing in the clinician’s field of vision. The clinician can speak with the patient, examine the patient, and perform procedures while seeing problems, vital signs, lab results and other data.” http://geekdoctor.blogspot.com/2014/04/google-glass-details.html John D. Halamka, MD, MS, Chief Information Officer of Beth Israel Deaconess Medical Center, Chairman of the New England Healthcare Exchange Network (NEHEN), Co-Chair of the HIT Standards Committee, a full Professor at Harvard Medical School, and a practicing Emergency Physician
  • 48. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Interoperability
  • 49. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 50. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 51. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Lots of catching up to do… “Our maiden Digital Competitive Landscape survey last fall found that less than a third of pharma U.S. consumer-facing websites were mobile optimized.” Matthew Arnold, Principal Analyst, Manhattan Research http://healthandpharmainsight.tumblr.com/post/80991320870/will-pharmas-be-ready-for-healthbook
  • 52. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Enter Responsive Design
  • 53. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Responsive (web) Design • Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). http://en.wikipedia.org/wiki/Responsive_Web_Design http://alistapart.com/article/responsive-web-design
  • 54. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Responsive Design • I like responsive design • I’m so over this >>>>
  • 55. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Responsive Design • Reflects what can easily be seen on the screen • Low bandwidth friendly • Ignore the visual design
  • 56. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Visual design is not content design
  • 57. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Don’t think it’s always easy… • The website for LG’s android powered watch (a mobile device!) viewed in the ‘wrong’ orientation
  • 58. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Don’t think it’s always easy…
  • 59. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH No better on a ‘big screen’
  • 60. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH No better on a ‘big screen’
  • 61. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Properly Done Responsive Design
  • 62. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TRG website on a laptop
  • 63. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TRG website on an iPad Mini
  • 64. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TRG website on an iPad Mini
  • 65. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH TRG website on iPhone 4s
  • 66. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What’s wrong with that?
  • 67. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What’s wrong with that? Nothing – but what if I need more functionality?
  • 68. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Enter Adaptive Content
  • 69. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH What is adaptive content? • Adaptive Content is content that adapts to the needs of the user or reader, responding not only to the screen size and orientation of their device, but is aware of, and takes advantage of the specific device capabilities (such as GPS, magnetometers, etc.) to display content to the best advantage on the device.
  • 70. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Adaptive vs Responsive • Responsive • Focused on displaying the content in the best possible way on a given device • Adaptive • An overall approach for enhancing the usability or capability of content on a given device
  • 71. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Adaptive content • Adaptive content is limited only by your design decisions, the capabilities of the device being used, and the intelligence of your content.
  • 72. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH MyAsthma app • Developed by GSK in the UK • Updated information on weather, temperature, pollen and pollution for your local area • Handy personalised reminders and tips sent directly to your mobile device • The Asthma Control Test™ and regular reports to help you monitor your asthma control • Tailored information about how to identify and manage your asthma triggers • Tips on travelling with asthma • Customised lifestyle tips and information on treatments • How to get the most from working together with your healthcare professional
  • 73. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How do you manage this?
  • 74. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Decide what mobile means to you • Remember this?
  • 75. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 76. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 77. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 78. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Mobile Aware Web • Responsive Design • Screen size • Orientation • Progressive Content Disclosure
  • 79. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Mobile Aware Web • Adaptive Design • All of the above PLUS • Location* • Direction* • Language* • Speed* • Acceleration* * depends on browser used on device
  • 80. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Web App • Like having a customised mini browser in which to display your content • No content lives on the device • Connectivity is required
  • 81. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Native Apps • All of the above • Screen size • Orientation • Progressive Content Disclosure • Location • Direction • Language • Speed • Acceleration • ALL THE DATA, ALL THE TIME! • But can reach out to external sources
  • 82. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH How much info can an app determine? • More information than you require
  • 83. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Location-based information • It knows where you are, but the direction you’re facing is unimportant • App has full access to the capabilities of the device • GPS • Wifi or • 3/4G connectivity
  • 84. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Augmented Reality • Using AR to explore an unfamiliar location • App has full access to the capabilities of the device • Compass • GPS • Camera • Wifi or • 3/4G connectivity
  • 85. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH So you’re going to do an App, right? • There are downsides • More expensive
  • 86. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH So you’re going to do an App, right? • There are downsides • Only works on one device/family
  • 87. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH So you’re going to do an App, right? • There are downsides • Experiences will be very different from system to system
  • 88. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH So you’re going to do an App, right? • There are downsides • You have to think it all the way through • You have to reimagine it on a regular basis • It’s not all bad • On the positive side, you can load all the data ‘into’ the app • You have full control over the experience
  • 89. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Talk to the hand (set) • Works with apps • Not as simple as Media Queries • Much more reliable • Code fragment querying the device to see if it has a magnetometer (compass) and if it’s working
  • 90. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Mobile Aware with Adaptive • Many of the advantages of an App • Usually much cheaper • Can access many of the device functions • Easier to rollout (just change the referenced data) • Easier to make work on multiple platforms
  • 91. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Media Queries • Simple idea – why don’t we ask the device about itself? • Part of the available meta information from a webpage • How big is the content area on the screen? - use the ‘viewport’ query • Protip – sometimes the devices lie <meta name="viewport" content="width=device-width" content="height=device-height" />
  • 92. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Are people doing this?
  • 93. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Yeah – sometimes all of them
  • 94. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH WebMD traditional site
  • 95. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH WebMD mobile site
  • 96. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH WebMD apps
  • 97. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH WebMD Allergy app • Personal data tracking • Multiple profiles • Location (gathers local information)
  • 98. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Where can it go?
  • 99. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Remember this? • That was an ad! • The IRL they use QR codes to determine the room they were in. • That could be replaced with automatic location detection. • If the ambulance has it’s siren on, an ‘urgent’ flag could be sent to the primary care facility…
  • 100. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH
  • 101. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy
  • 102. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need a Content Strategy Not a Mobile Content Strategy
  • 103. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Where does Content Strategy Start? • Right at the beginning • Not restricted to: • Content creation • Publishing/Printing • Translation • Localisation • Mobile • All are important facets of an overall method
  • 104. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH • Without a content strategy none of this works.
  • 105. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH You need to understand: • Structure • Modularity and Granularity • Metadata • Your users • Your content
  • 106. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH It’s all about the content
  • 107. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH It’s all about the content
  • 108. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH It’s not “all about the content”… • It’s about balance
  • 109. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Balance
  • 110. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Content • Determine primary content to display • What can be layered/scrolled? • How does the content need to be structured to facilitate filtering/layering/scrolling? • What content should be eliminated and in what situation? • What alternate content should be presented? • How must your content be structured to support this functionality? • Can you structure your content for unexpected situations?
  • 111. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH …and how your customer will experience it • Know your customer • Know your device constraints • Map their requirements to content requirements
  • 112. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Know your customer • Who are the primary customers? • What language do they use? • Where do they live? • What the typical customer profile? • Where do your customers come from (region/country, referring site, search engine)? • What platform are they using: Smartphone, Tablet, Phablet (OS)? • What do customers need to know to make a buying decision? • What do they think are the most effective ways to be reached?
  • 113. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Know your device constraints • Even though you should write content separate from its eventual output, you must understand the constraints of the device on which your content will be displayed. • Design your models to adapt to those constraints.
  • 114. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Test on actual devices http://www.topatoco.com/merchant.mvc?Screen=PROD&Store_Code=TO&Product_Code=QC-DEVICES&Category_Code=QC
  • 115. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Like regular ”writing for online” • But more so… • Keep titles short • Keep content short • Use bulleted lists • Balance brevity with legibility and clarity • Carefully consider the use of charts/tables/images. • They may be the best way to present information on a page, but are problematic on a small screen.
  • 116. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Tables • Tables are always an issue on mobile. Some options include: • Tables where screen real estate permits • Image of the table • Modularized table • Fixed first column, scrolling remainder • Cascading list • Drill down • Tables are inherently structured, you need to map your table structure to desired output • Why are you using a table?
  • 117. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Navigation is key • Navigation can be a challenge, due to small screen size. • Try not to break content into too many pages, one page per item/article is usually better, even if the page is loooong. • Flatten the hierarchy. • Drilling down to reach content is problematic. • Cluster like information together • Use ”more like this” or ”related content” links to make it easy for the user to navigate • Images should not be used for navigation, and should never be used as the only means of navigation.
  • 118. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Business rules • Business rules are the rules that your content follows to adapt to different devices and different customer requirements. • Business rules allow the system to automatically pick and choose content and adjust the presentation of that content to meet specific requirements. • If ‘this’ then ‘that’ • If displaying on a mobile device break content into ‘pages’ at the intro, ingredients and instructions • Integral to your complete content strategy
  • 119. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Format free content: XML • XML lets you separate content from layout and visual design • Like HTML, but focuses on structure, not appearance • Can use one of many underlying structural schemas • DITA • DITA4Publishers • DocBook • Industry specific • Very powerful for transformation and reconfiguration for multiple channels Concerned about XML? Don’t be, even Word uses a form of XML “under the hood’.
  • 120. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH XML
  • 121. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
  • 122. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • Technology is not the focus for content contributors and never should be • Tools should support tasks, not impede tasks • Tools must enable your content strategy <?xml version="1.0"?> <procedure> <title>Logging On to AccSoft </title> <p>The first time you click on a component in AccSoft you are required to log on to the system.</p> <intro>To log on to AccSoft:</intro> <procedure_steps> <step>Double-click the AccSoft application.</step> <step>Select Accounts Payable from the Explorer.</step> <step>Type your USERID into the Name field.</step> <step>Type your password into the Password field.</step> <step product="extended">Select the customer to update.</step> <step>Click the OK button to log on to AccSoft.</step> </procedure_steps> <note>If you do not know your USERID or Password, consult your System Administrator. </note> </procedure>
  • 123. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH But! • If your technology makes your employees look like this… you’re doing it wrong! • It must be easy to use
  • 124. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Summary • Determine your ‘concept of mobile’. • Know what content is required, by whom, when, in what circumstance, and in conjunction with what other content or interactivity. • Create structured content separate from format. • Create a balanced design, not Mobile first or eBook first or Video first or Poster first or Content first or Package Insert first…. but always with an awareness of where and how content can be consumed. • Remember – mobile is expected, it’s not something special!
  • 125. @Cooper_42 www.rockley.com© The Rockley Group, Inc. Intelligent Content for Life Sciences and Healthcare #ICCLSH Questions? moreinfo@rockley.com