Your product is designed with the best R&D, tested with great market research, and you know it is a likely winner. You are ready to recommend plans, commit resources, and execute a launch. Everything is great until your boss asks: How will the competition respond? Competitor organizations consist of people, and people sometimes do unexpected, surprising things. How can you know if the competition will see your actions as a direct threat or not even notice? Is there was a useful way to simulate ranges of competitor moves and devise a robust set of plans to ensure your products success?
Competitive simulations, also known as, war games, provide dynamically-generated guidance and input to plans. Simulation participants take on the roles of the various market entities and through a series of game rounds, seek to generate insight on how the market will develop over a designated time horizon.
This session will look at time-proven practices to help participants:
Learn why the process is valuable and how to communicate that value within their organization,
Understand the key elements needed for conducting Wargames for their own organization,
Recognize situations where Competitive Simulation can be used to best impact decision making, and
Gain insight on how to strengthen the relationship between CI and executive decision-makers by integrating Competitive Simulations into their organizations planning tools.