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How Intelligence Systems Empower Collaboration and Drive New Business Development

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  • 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Intelligence Systems Empower Collaboration and Drive New Business Development A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 19 March 2014 ~ featuring ~ Zena Applebaum Michel Bernaiche
  • 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Zena ApplebaumistheManager of Intelligence& IntranetBennettJonesLLP,a leading nationalandInternational lawfirmbased inCanada. Her primary responsibilities include conductinganalysesof marketand competitorperformanceto informthefirm’s strategy, businessdevelopment,clientrelationship management,counter-intelligenceand marketing. Tyingitall together,sheenables strategic collaborationthroughoutthefirm via thefirm'saward winningintranet. Shebringsa uniqueperspectiveto intelligenceandthedynamicsof marketand industry issuesasa resultof broad businessdevelopment,marketing,and corporateresearch experienceacrossavariety of sectors. Zena is a frequentwriterandspeaker on competitive,marketand businessIntelligence topicsin Canadaand abroad. Zena isamember of theSCIP Boardof Directorsandis currently theChair ElectSpecial LibrariesAssociationCompetitiveIntelligenceDivision, and a member atlargeof theProfessional MarketingForum. Zenahasa jointacademic and appliedMastersdegreeinCommunication and CulturefromYork and Ryerson Universities. The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! Zena Applebaum
  • 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane onyour GoToWebinar control panel and all questions will be answeredin the secondhalf of the hour. α You are welcome totweet any comments on Twitter where we are monitoring the hashtag #IntelCollabor eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To viewthe recording anddownload the PPT file, please register for atrial membershipat http://IntelCollab.com. Questions,Commentary & Content
  • 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Agenda ► Definitions ► Why Collaboration Matters ► Intelligence Systems ► Empowering Collaboration ► Crowd Sourcing ► Managing Bias ► Opportunities
  • 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Definitions ► Collaboration - working together to achieve a goal ► Empower - to give power or authority, ► Drive - to generate ► New Business- opportunity ► Intelligence systems - technology/tooldesigned to facilitate easy sharing of data
  • 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Source: http://blog.thoughtstream.ca/types-of-collaboration/
  • 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Why Collaboration Matters ► Consumers/Clients have an expectation that people within an organization: all know what we each know Collaboration makes organizations: ► Coordinated ► Efficient ► Balanced ► Motivated ► Competitive
  • 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by What kind of collaborator are you?
  • 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How does collaboration apply to intelligence system design? Participatory or collaborative systems encourage collective information gathering; promoting intelligence, driving new business opportunities. Source: BetterCollaboration.org
  • 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by A Case Study – Black & Decker Black & Decker Challenges ► Many products ► Complex products ► Best explained by use The sales team is empowered to create videos for clients and share these videos throughout the company, solicit feedback, all while collaborating onsite with clients.
  • 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by A Systemallows you to harness this kind of data fromone place and indentify opportunities as a collective, rather than through a siloed approach to information gathering, client supportand business development (intelligence).
  • 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Case Study 2 - Wikipedia ► Crowd sourced knowledge ► Not always "correct" but not the point ► Collaboration inherently manages bias ► Potential to breaks organizational silos and turf wars
  • 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by A Collaborative Approach to Business Development and Intelligence Gathering Intelligence/ Business Development Marketing Professional Development Library Accounting Knowledge Management Systems/IT
  • 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Bennett Jones Collaboration Platform
  • 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Driving New Business Through Collaboration ► Current Awareness ► Customer feedback consistently indicates that people want to work with companies that understand and know their business ► Early Warning Indicators ► Retained counsel – financial, M&A, advisory ► Changed market conditions ► Appointment Notices ► Recruiting Efforts ► Integrated Knowledge Products ► Metrics & Reports
  • 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Empowerment Drives Business Opportunities ► Happy/empowered people are productive ► Productivity promotes engagement ► Engagement leads to opportunity ► EVERYTHING is a business development opportunity ► Intelligence systems pull it all together, offering a central repository for collaboration between groups and accelerated business development.
  • 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: ApplebaumZ@bennettjones.com @ZAppleCI The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com– see you next time! Zena Applebaum