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How Industry and Market Sense Making Communicates Strategic Intelligence

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  • 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby How Industry and Market Sense Making Communicates Strategic Intelligence A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 2 April 2014 ~ featuring ~ Angelique Hedberg Derek Johnson
  • 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Angelique Hedberg Angelique Hedberg is Senior Corporate Strategy Analyst at RTI International, one of the world’s leading research institutes. Her primary responsibilities include environmental scanning and analyses of competitor performance to inform the growth, business development, and client relationship management strategies. She brings a unique perspective to intelligence and the dynamics of collaboration and knowledge sharing as a result of 10 years of experience across market intelligence, business development planning, sales and operations training, and pipeline management. Angel is a certified competitive intelligence professional with certificates from the Fuld-Gilad-Herring Academy of Competitive Intelligence and the Institute for Competitive Intelligence. The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
  • 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Questions, Commentary & Content
  • 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Agenda ► Link intelligence to strategic objectives ► Make intelligence relevant ► Build the infrastructure that enables the creation of intelligence
  • 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Link to Strategy ►Darwin: It’s survival of the fittest
  • 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Build the Network ►It’s what you know AND who you know ►Internally and externally ►Be an active participant
  • 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Tell a Story ►Data – Unconnected pieces of information Nice to know, but so what! ►Information – Increased knowledge derived by understanding the relationships of data Interesting, but how does it relate to what I do! ►Intelligence – Organizing the information to fully appreciate the implications and impact Oh really, then we better do something!
  • 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Business Take it to Your Audience Competitor Strategic aka market or competitive Other: customer, tactical, technological, financial, economic, marketing, etc
  • 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Humanize It ►Create and share insights that span disciplines, divisions, and operational silos ►Identify areas of potential collaboration, synergy, growth ►Collect human intelligence from staff, organization-wide ►Document potential areas needing improvement
  • 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Make it Visual ►Establish clearinghouse that provides access to intelligence and insights appropriate for general consumption ►Focus on turning external information into the intelligence required for tactical or strategic decisions Knowledge gives us the capacity to act.
  • 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby “I have a simple but strong belief. The most meaningful way to differentiate your company from your competition, the best way to put distance between you and the crowd is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose. There are more competitors. There is more information available about them and about the market, which is now global. The winners will be the ones who develop a world-class digital nervous system so that information can easily flow through their companies for maximum and constant learning.” - Bill Gates
  • 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Poweredby Thank you! Now how about a little Q&A? Email: ahedberg@rti.org The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! Angelique Hedberg