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How to Build and Maintain Your Internal Expert Network to Capture Actionable Insights
 

How to Build and Maintain Your Internal Expert Network to Capture Actionable Insights

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How can we tap into internal sources of competitive insight and document what we capture for future analysis while conveying the rigor involved to elevate our information’s credibility with ...

How can we tap into internal sources of competitive insight and document what we capture for future analysis while conveying the rigor involved to elevate our information’s credibility with stakeholders?

Many intelligence teams claim to use non-published information in their reporting, but definitions and processes vary widely. Are there best practices available? Taking advantage of our internal expert networks is about more than just talking to people. This discussion will explore the methodology to build and maintain a high-quality, sustainable network of experts you can call on to identify and fill gaps in your competitive knowledge.

Benefiting from decades of successful experience leading strategic market and competitive intelligence activities, we'll discuss a range of approaches, philosophies, processes and methods to illuminate what role non-published information can play in CI and how to be more effective tapping into information that is so easily available to us.

Specifically, we will discuss many of the benefits of a structured process, such as:

- Identifying gaps in your knowledge (before your stakeholders do!)
- Finding the right sources to fill those gaps while creating a ready pool of sources for future projects
- Creating metrics and measuring each source’s contribution for continued improvement

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    How to Build and Maintain Your Internal Expert Network to Capture Actionable Insights How to Build and Maintain Your Internal Expert Network to Capture Actionable Insights Presentation Transcript

    • How to Build and Maintain Your Internal Expert Network to Capture Actionable Insights A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 9 January 2013 ~ featuring ~ Jim Payne Derek Johnson Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Agenda  Introduction  The role of Human Intelligence (HUMINT)  How to build the network  Process  Methodology  Summary, Q&A, and Discussion Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • The role of HUMINT Human Intelligence (HUMINT) Intelligence gathered through the use of interpersonal contact as opposed to other technical or secondary methods Key Intelligence Questions Secondary Secondary Secondary HUMINT HUMINT Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Keys to Success – Internal Network Relationships Education Laws Personal Brand Ethics Relationships Relationships Tactical Stakeholders Strategic Sources Relationships Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Honing your elicitation skills • Just because you carry the same badge, doesn’t mean everyone wants to share their information. • Why will they share? • “Common good” • Quid pro quo • Your sparkling wit and charming personality! • Not all personalities are created equal Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Demonstrating the Process  Source Results Responded with Information 2 No Information 0 No Response 0 Principal Direct Thickness of Rectangle Indirect based on quantity of  Used in Analysis information provided X Not Used in Analysis  Principal Duration of Project Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Demonstrating the Process  Source Results Responded with Information 9 Specialist X Leader No Information 0 No Response 1 Principal  Contractor Senior Direct  Manager Thickness of Rectangle Indirect based on Specialist quantity of  Leader  Used in Analysis information provided X Not Used in Analysis   Director Senior  Consultant Principal  Director X Contractor Duration of Project Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Demonstrating the Process  X Specialist Leader Source Results Responded with Information 21 Specialist X Leader No Information 2 No Response 2 Principal  Contractor Senior Senior Direct  Manager X Consultant Thickness of Rectangle Indirect based on Specialist quantity of  Leader  Used in Analysis information provided  Manager X Not Used in Analysis   Director Senior  Manager Senior  Consultant  Director Senior Principal  Manager Specialist  Leader Industry  Director X Contractor  Analyst Duration of Project Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Demonstrating the Process  X Specialist Leader Source Results Responded with Information 33 Specialist X Leader No Information 4 No Response 2 Principal  Contractor Senior Senior Direct  Manager X Consultant Thickness of Rectangle Indirect based on Specialist quantity of  Leader  Used in Analysis information provided  Manager X Not Used in Analysis   Director Senior  Manager Senior  Consultant  Director  Manager Senior Specialist Principal  Manager  Leader  Principal Specialist Senior  Leader  Manager Industry Senior  Director X Contractor  Analyst  Consultant Duration of Project Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • HUMINT Methodology Capturing the Information Custom built intelligence technology Collaboration software, Allows workflow and e.g. SharePoint project related information; keyword Word document on the and topic searchable; hard drive documentation Allows broader use and of source background Conversation only limited search techniques Full Maturity Can be referenced later but likely will not. No documentation Acceptable Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Key Attributes of Customized Intelligence Technology Project Source Collection Analysis • Requestor • Professional • Date and • Keyword and • Background Background Circumstances topical search • Key Intelligence • Areas of • Significance • Ability to highlight Questions Expertise • Narrative and/or annotate • Source • Personality information Management and Assessment • Portable to final Tracking • Motivation document • Biases Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • Questions and Comments Jim Payne • http://www.linkedin.com/pub/jim-payne/0/144/946 Derek Johnson • http://www.linkedin.com/pub/derek-johnson-cfa/0/893/190 Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
    • What’s Next? Leadership to Act is Based on Confidence Intelligence Combats the Paralysis that Accompanies Uncertainty Aurora WDC is at work building the Intelligence Collaborative as a destination from the web and mobile for sharing the best intelligence ideas, fortnightly webinars with intelligence experts and visionaries, high-intensity “interval training” via the exclusive Technique of the Week with Dr. Craig Fleisher, opportunities for networking and events, blogs and resource guides, and much more. While we build IntelCollab.com please express your interest in joining us at http://go.aurorawdc.com/intelcollab Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab