Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Intelligence Teams Can Look Beyond Competitors to Optimize Company Success

560
views

Published on

How can intelligence teams break out of a nearsighted focus on competitors alone and help their companies achieve peak performance? …

How can intelligence teams break out of a nearsighted focus on competitors alone and help their companies achieve peak performance?

Winning is about building competitive advantage. But knowing your competitors isn’t enough…

Just like winning a bicycle race, you need to know about the terrain, the weather, the road conditions, the equipment, as well as, the competition. This presentation will dig into the five primary aspects of knowledge - in addition to competitors - that are required to build competitive advantage for your firm and help you to consider ways to apply them in your decision-making. Specifically, the session will explore how:

- Customers, technology, economics, adjacencies and industry trends shape the future of your market landscape
- Lessons learned from a veteran intelligence executive can be put to work even by new and experienced intelligence professionals alike
- Where to turn for help, internally and externally, so the intelligence leader can focus on providing trusted advice for decision-makers

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
560
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How Intelligence Teams Can Look Beyond Competitors to Optimize Company Success A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 6 February 2013 ~ featuring ~ Melanie Wing Derek Johnson Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 2. Questions, Commentary & Content α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 3. How Intelligence Teams Can Look Beyond Competitors to Optimize Company Success Melanie Wing VP, Strategic Marketing and Customer Insights Equifax, Inc. February 6, 2013 Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 4. Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 5. The Odds Odds of being an astronaut: 13,200,000 to 1 Odds of winning an Academy Award: 11,500 to 1 Odds of injury from using a chain saw: 4,464 to 1 Odds of catching a ball at a major league ballgame: 563 to 1 Odds of being audited by the IRS: 175 to 1 Odds of a business failing in the first 5 years: 10 to 1 Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 6. What Decreases the Odds of Winning? Economy Government Other Companies Customers THINGS YOU CAN’T CONTROL Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 7. What Increases the Odds of Winning? Strategy Finances People Technology Distribution THINGS YOU CAN CONTROL Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 8. Customers Technology Industry Trends Adjacencies Economics Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 9. Example In Action Technology Trend Consumer Trend Economic Trend Industry Trend Adjacencies What are implications for Banks? For Credit Bureau? Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 10. Winning With Interpretation Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 11. Application in Planning Implemen -tation Business Model Testing Market Intel Big Questions Comp. Intel Strategy Screen Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
  • 12. Melanie Wing is Vice President of Strategic Marketing at Equifax… Connect with Melanie via: Email: Melanie.Wing@Equifax.com Melanie Wing Vice President, Equifax The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real- world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! Powered byThe Intelligence Collaborativehttp://IntelCollab.com #IntelCollab