Be the first to like this
How can intelligence teams break out of a nearsighted focus on competitors alone and help their companies achieve peak performance?
Winning is about building competitive advantage. But knowing your competitors isn’t enough…
Just like winning a bicycle race, you need to know about the terrain, the weather, the road conditions, the equipment, as well as, the competition. This presentation will dig into the five primary aspects of knowledge - in addition to competitors - that are required to build competitive advantage for your firm and help you to consider ways to apply them in your decision-making. Specifically, the session will explore how:
- Customers, technology, economics, adjacencies and industry trends shape the future of your market landscape
- Lessons learned from a veteran intelligence executive can be put to work even by new and experienced intelligence professionals alike
- Where to turn for help, internally and externally, so the intelligence leader can focus on providing trusted advice for decision-makers