6 Tactics for AchievingSOCIAL MEDIA SUCCESSIN PROFESSIONAL PUBLISHINGHeather Cooper, Social Media Strategist
Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
Go to where the people are
Be discoverable
“Within search results, information tied toverified online profiles will be ranked higherthan content without such verific...
Use hyper-targeted ads to reachyour market
MCGRAW-HILL NURSE CENTRALMon70FriTue Wed Thu#ofFacebookFans850
Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
“Last year, brands tried to push the technicallimits of Facebook, and digital platforms overall.Now, in just one year’s ti...
HighSalesLowSalesExcellentContentPoorContent
HighEngagementLowEngagementExcellentContentPoorContent
LowEngagementPoorContent
LowEngagementPoorContent
LowEngagementPoorContent
LowEngagementPoorContent
HighEngagementPoorContent
HighEngagementPoorContent
LowEngagementExcellentContent
ExcellentContentHighEngagement
ExcellentContentHighEngagement
ExcellentContentHighEngagement
Great content:-educates-inspires-engages-lets customers inside
Educates
Educates
Educates
Educates
Educates
Educates
Inspires
Inspires
Engages
Engages
LetsCustomersInside
LetsCustomersInside
LetsCustomersInside
LetsCustomersInside
LetsCustomersInside
Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
BOOKBLOGFACEBOOK POSTTWEET
WHY BLOG?- Every post is another web page- Unlike website copy, blogs are personal, insightful, andrelevant- A good blog a...
Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
“The problem with trying to determine ROI forSocial Media is you are trying to put numericquantities around human interact...
IN 2 MONTHS:1500 Answers
IN 2 MONTHS:700 Clicks to retail pages
“If you do build a great experience, customerstell each other about that. Word of mouth isvery powerful.”—Jeff BezosCEO Am...
Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
“Friendly makes sales—and friendly generatesrepeat business.”—Jeffrey Gitomer
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
6 Tactics for Achieving Social Media Success in Professional Publishing
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6 Tactics for Achieving Social Media Success in Professional Publishing

  1. 1. 6 Tactics for AchievingSOCIAL MEDIA SUCCESSIN PROFESSIONAL PUBLISHINGHeather Cooper, Social Media Strategist
  2. 2. Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  3. 3. Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  4. 4. Go to where the people are
  5. 5. Be discoverable
  6. 6. “Within search results, information tied toverified online profiles will be ranked higherthan content without such verification, whichwill result in most users naturally clicking on thetop (verified) results. The true cost of remaininganonymous, then, might be irrelevance.”—Eric SchmidtExecutive Chairman, Google
  7. 7. Use hyper-targeted ads to reachyour market
  8. 8. MCGRAW-HILL NURSE CENTRALMon70FriTue Wed Thu#ofFacebookFans850
  9. 9. Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  10. 10. “Last year, brands tried to push the technicallimits of Facebook, and digital platforms overall.Now, in just one year’s time, we were pleasedwith the renewed focus on the craft of greatstorytelling through publishing.”—Mark D’ArcyHead of Global Creative Solutions, Facebook
  11. 11. HighSalesLowSalesExcellentContentPoorContent
  12. 12. HighEngagementLowEngagementExcellentContentPoorContent
  13. 13. LowEngagementPoorContent
  14. 14. LowEngagementPoorContent
  15. 15. LowEngagementPoorContent
  16. 16. LowEngagementPoorContent
  17. 17. HighEngagementPoorContent
  18. 18. HighEngagementPoorContent
  19. 19. LowEngagementExcellentContent
  20. 20. ExcellentContentHighEngagement
  21. 21. ExcellentContentHighEngagement
  22. 22. ExcellentContentHighEngagement
  23. 23. Great content:-educates-inspires-engages-lets customers inside
  24. 24. Educates
  25. 25. Educates
  26. 26. Educates
  27. 27. Educates
  28. 28. Educates
  29. 29. Educates
  30. 30. Inspires
  31. 31. Inspires
  32. 32. Engages
  33. 33. Engages
  34. 34. LetsCustomersInside
  35. 35. LetsCustomersInside
  36. 36. LetsCustomersInside
  37. 37. LetsCustomersInside
  38. 38. LetsCustomersInside
  39. 39. Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  40. 40. BOOKBLOGFACEBOOK POSTTWEET
  41. 41. WHY BLOG?- Every post is another web page- Unlike website copy, blogs are personal, insightful, andrelevant- A good blog adds value to a brand- It can be the extended version of your social posts- It can be a place to convert readers to leads
  42. 42. Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  43. 43. Find yourAudienceProvideValueBlog, Blog,BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  44. 44. Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  45. 45. “The problem with trying to determine ROI forSocial Media is you are trying to put numericquantities around human interactions andconversations, which are not quantifiable.”—Jason FallsOwner of socialmediaexplorer.com
  46. 46. IN 2 MONTHS:1500 Answers
  47. 47. IN 2 MONTHS:700 Clicks to retail pages
  48. 48. “If you do build a great experience, customerstell each other about that. Word of mouth isvery powerful.”—Jeff BezosCEO Amazon.com
  49. 49. Find yourAudienceProvideValueBlog, Blog, BlogGenerateLeadsLeverageTrade ShowsTrackMetrics
  50. 50. “Friendly makes sales—and friendly generatesrepeat business.”—Jeffrey Gitomer

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