Technology is an essential ingredient for marketing leaders in today's digitally driven world. However, without an organized plan, tech investment is often a financial and resource drain. This presentation focuses on how to create a marketing tech "blueprint" that inventories your current technology and processes to identify gaps, silos, and choke points. This blueprint is an invaluable communications tool to get all stakeholders—including your tech vendors—on the same page. Learn how mapping your martech blueprint can increase communications, break down silos, increase lead velocity, deliver more accurate and actionable analytics, and drive marketing performance.