Google analytics summit 2013  in 13 slides
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Google analytics summit 2013 in 13 slides

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Google Summit is an annual event held by Google Analytics Team for their premium customer and partners. ...

Google Summit is an annual event held by Google Analytics Team for their premium customer and partners.
Google has 14 announcements in this summit last October.
Enjoy my 13 slides Review of Google Analytics Summit 2013.

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Google analytics summit 2013  in 13 slides Google analytics summit 2013 in 13 slides Presentation Transcript

  • Abstract AUDIENCE OVERVIEW MULTICHANNEL FUNNELS UNIFIED SEGMENT AUTO EVENT UNIFIED UNIFIED TRACKING SEGMENT SEGMENT Google Analytics Summit BIG 2013 PROGRAMMATIC API QUERY Computer History Museum, San Francisco, CA
  • Abstract 14 FEATURE UPDATES TO access empower act TO UNDERSTAND THE CUSTOMER.. We are living in the age of customer. Today consumer demand a lot from us. They want relevancy, engagement and powerful contents. - Google Summit 2013
  • Abstract GOOGLE ANALYTICS FOR EVERYONE Web Engineer Business Analyst Brand Owner data + understanding + good decision =
  • Abstract “My main hope is that this balance can be maintained well into the future and that small businesses are not left behind by Google Analytics moving forward. That would create a disastrous imbalance of power in the online marketplace. Please don’t be evil, Google” -Jeff Sauer , Digital Marketing Consultant
  • Access As marketers, it needs to be easy to collect data about our customers. We need a tool that allows us to connect the right data to the right people. This can include purchase behavior, demographic information and just about anything that helps lead to a better customer experience. Google Analytics connect data to the right people. Empower Another need is to provide tools and techniques to better analyze customers and make marketing decisions. This can be viewed as items like the Google Analytics interface, which provides several reports to help make decisions about your company’s marketing direction. This is the aspect of Google Analytics that has traditionally been my favorite and where much of the focus goes in product development for GA. Act ability to act on data and leverage insights
  • 14 Announcements on Google Analytics Summit 1. Auto Event Tracking for GTM 2. Enterprise SLA for GTM 3. Upgrade to Universal Analytic tools 4. programmatic API Access for user control 5. Brand New acquisition report 6. unified segments tool 7. dedicated audience reports 8. Brand new section inside Unified Segments that Allows you to Analyze Entire Data Set 9. Export Google Analytics Data into BigQuery 10. Pilot of Doubleclick Campaign Manager (formerly DFA) with GA 11. Including Doubleclick Data into Multichannel Funnels 12. Google Play and Google Analytics Integration 13. Google Analytics Academy 14. In Product Help Videos
  • AREA OF INTEREST
  • Google Tag Manager level of interest : High Google Tag Manager keeps track of a set of tags and tag-firing rules that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire here’s how : http://www.google.com/tagmanager/getstarted.html case studies : http://services.google.com/fh/files/misc/gtm-casestudy-gopro.pdf
  • Cross Device Measurement level of interest : High “New measurement protocol for any connected digital engagement points” Brand new measurement protocol moves from browser based to server side. Also known as Universal Analytics, this allows you to track user centric analytics as opposed to device specific measurement.
  • Dedicated Audience Report level of interest : High What is missing from Google Analytics today? Demographics! Audience Reporting will provide age, gender, and interest categories as dimensions in Google Analytics. This one is interesting if you are using Google Display Networks as you can pass on your most valuable prospects. Bit of a powerplay for Google but great we’re very pleased to see it introduced to Google Analytics.
  • Google play and Google analytics integration level of interest : High This feature provides new visibility into the full conversion path for companies that have mobile apps. It promises a new level of understanding visitor flow that wasn’t previously available in GA.
  • Google Analytics Academy level of interest : High
  • You can watch the keynote presentation here https://www.youtube.com/watch?v=_FnIMZGa SE8
  • HAPPY MEASURIN G!! Get in touch about google analytics : @xmgpurple / @intany