Low or Zero budget Startup Product and Enterprise Marketing

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Low or Zero budget Startup Product and Enterprise Marketing

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Low or Zero budget Startup Product and Enterprise Marketing

  1. 1. Hello. arispapag
  2. 2. Aris Papagrigoriou. UX / Interaction / Interface Designer arispapag
  3. 3. Know your Audience Traditional People
  4. 4. Low / No budget Marketing Door-to-door approach Pre-Product Website Strong Brand Smart Taglines Social Media
  5. 5. Tipping Point People actually want this
  6. 6. First Customer 2010
  7. 7. First Customer Base People Realised the Value Ready to PAY for it Paying Beta Testers
  8. 8. Brand Awareness Recognition Word of Mouth Printed Ads in Small Retail press Innovation Awards National / International Press
  9. 9. Strong Customer Base
  10. 10. Re-branding New logo
  11. 11. Re-branding New Website Clear Simple Message Clear Benefits and Value
  12. 12. expo
  13. 13. Expo experience Face to Face Product Demo New Customers Covered Costs!
  14. 14. Hundreds of Customers 2013
  15. 15. Data Retail selling Points Valuable data Enterprise Business Intelligence
  16. 16. Brand Differentiation Different audience. Different Brand Differentiated Marketing approach.
  17. 17. Thank you. arispapag

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