Low or Zero budget Startup Product and Enterprise Marketing
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Low or Zero budget Startup Product and Enterprise Marketing

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Low or Zero budget Startup Product and Enterprise Marketing

Low or Zero budget Startup Product and Enterprise Marketing

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Low or Zero budget Startup Product and Enterprise Marketing Low or Zero budget Startup Product and Enterprise Marketing Presentation Transcript

  • Hello. arispapag
  • Aris Papagrigoriou. UX / Interaction / Interface Designer arispapag
  • Know your Audience Traditional People
  • Low / No budget Marketing Door-to-door approach Pre-Product Website Strong Brand Smart Taglines Social Media
  • Tipping Point People actually want this
  • First Customer 2010
  • First Customer Base People Realised the Value Ready to PAY for it Paying Beta Testers
  • Brand Awareness Recognition Word of Mouth Printed Ads in Small Retail press Innovation Awards National / International Press
  • Strong Customer Base
  • Re-branding New logo
  • Re-branding New Website Clear Simple Message Clear Benefits and Value
  • expo
  • Expo experience Face to Face Product Demo New Customers Covered Costs!
  • Hundreds of Customers 2013
  • Data Retail selling Points Valuable data Enterprise Business Intelligence
  • Brand Differentiation Different audience. Different Brand Differentiated Marketing approach.
  • Thank you. arispapag