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Low or Zero budget Startup Product and Enterprise Marketing
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Low or Zero budget Startup Product and Enterprise Marketing

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Low or Zero budget Startup Product and Enterprise Marketing

Low or Zero budget Startup Product and Enterprise Marketing

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Transcript

  • 1. Hello. arispapag
  • 2. Aris Papagrigoriou. UX / Interaction / Interface Designer arispapag
  • 3. Know your Audience Traditional People
  • 4. Low / No budget Marketing Door-to-door approach Pre-Product Website Strong Brand Smart Taglines Social Media
  • 5. Tipping Point People actually want this
  • 6. First Customer 2010
  • 7. First Customer Base People Realised the Value Ready to PAY for it Paying Beta Testers
  • 8. Brand Awareness Recognition Word of Mouth Printed Ads in Small Retail press Innovation Awards National / International Press
  • 9. Strong Customer Base
  • 10. Re-branding New logo
  • 11. Re-branding New Website Clear Simple Message Clear Benefits and Value
  • 12. expo
  • 13. Expo experience Face to Face Product Demo New Customers Covered Costs!
  • 14. Hundreds of Customers 2013
  • 15. Data Retail selling Points Valuable data Enterprise Business Intelligence
  • 16. Brand Differentiation Different audience. Different Brand Differentiated Marketing approach.
  • 17. Thank you. arispapag