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Analytics For AdSense
 

Analytics For AdSense

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1.Understand visitor behaviour

1.Understand visitor behaviour
2.Know your visitors
3.Make your visitors happy

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    Analytics For AdSense Analytics For AdSense Presentation Transcript

    • Google Confidential and Proprietary
    • Google Confidential and Proprietary Cemal Buyukgokcesu Strategic Partner Manager 21 February 2013 Analytics For AdSense
    • Google Confidential and Proprietary 3 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
    • Google Confidential and Proprietary 4 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
    • Google Confidential and Proprietary A metric is a measurement MetricsDimensions Dimensions describe attributes Number of visits Number of visitors Page views Time on site Visitor city or region Referring traffic source Browser type Operating System Understand your users with Web Analytics
    • Google Confidential and Proprietary In-page Analytics 6 In-Page Analytics lets you make a visual assessment of how users interact with your web pages X X X X X X X X X X X XX X X
    • Google Confidential and Proprietary In-page Analytics: Browser Size 7 Browser size is a new tool for optimizing your site’s content: browser-size analysis, which is part of the In-Page Analytics report. XXXXXXXXXXXX XXX XXX XXX XXX X X X X X X X X X X X X X X X X X X X X X X
    • Google Confidential and Proprietary In-page Analytics 8 Same data for links targeting the same URL?  Enhanced Link Attribution XXX XXX X X X X X X X X X X X X X XX
    • Google Confidential and Proprietary In-page Analytics: Ideas for Publishers 9 Put the ad below navigation bar Create site specific In- Page report XXX X X X X X X X X X X X XXX% X
    • Google Confidential and Proprietary Which forum page seems optimized? 10
    • Google Confidential and Proprietary Move 728x90 to above navigation links 11
    • Google Confidential and Proprietary Audience > Behavior > Engagement How engaged are your users: Visit Duration
    • Google Confidential and Proprietary Audience > Behavior > Engagement How engaged are your users: Page Depth
    • Google Confidential and Proprietary How loyal are your users: Count of Visits Audience > Behavior > Frequency & Recency
    • Google Confidential and Proprietary How loyal are your users: Days since last visit Audience > Behavior > Frequency & Recency
    • Google Confidential and Proprietary 16 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
    • Google Confidential and Proprietary Segment your visitors in meaningful ways 17
    • Google Confidential and Proprietary Segment your visitors in meaningful ways 18 You can also create custom segments to measure the performance of your most important visitors XXX XXX
    • Google Confidential and Proprietary Advanced Segmentation for AdSense 19 When we segment AdSense clickers, Analytics will become a huge AdSense report
    • Google Confidential and Proprietary Use Custom Dashboards for quick insights 20 XXX XXX
    • Google Confidential and Proprietary Social Media Dashboard 21 XXX XXX goo.gl/8EFQ5
    • Google Confidential and Proprietary AdSense Dashboard 22 XXX XXX XXX goo.gl/if1wf XXX XXX
    • Google Confidential and Proprietary 23 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
    • Google Confidential and Proprietary Content Experiments 24
    • Google Confidential and Proprietary Content Experiments 25 Content Experiments replaces the old Website Optimizer. It allows to test pages easily and measure goal performance XXX XXX XXX XXX
    • Google Confidential and Proprietary Content Experiments 26 You can select the goal to test and the amount of visitors included in the experiment.
    • Google Confidential and Proprietary Content Experiments: advantages 27 • Fully integrated in Analytics: measure, test, optimize in one place. • Comes with a wizard in 4 steps: really easy to set up. • Reuses Google Analytics tags: just add one tag to the original page. • Statistical model reveals a winner in approx. 14 days.
    • Google Confidential and Proprietary Content Experiments: guidelines 28 To get faster and more reliable results: • Test only a few elements • Use high-volume pages • Make bold changes • Keep testing
    • Google Confidential and Proprietary Content Experiments: measure 29 Now we added AdSense report capabilities such as Revenue, CTR, CPM, and the option to choose which variations you want to plot in the graph. XXX XXX
    • Google Confidential and Proprietary Compare speed of different browsers: Did you optimize for mobile devices?
    • Google Confidential and Proprietary goo.gl/KpY6A
    • Google Confidential and Proprietary 32 Questions?
    • Google Confidential and Proprietary Thank You Cemal Buyukgokcesu Strategic Partner Manager 21 February 2013