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Google Confidential and Proprietary
Google Confidential and Proprietary
Cemal Buyukgokcesu
Strategic Partner Manager
21 February 2013
Analytics For AdSense
Google Confidential and Proprietary 3
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy
Google Confidential and Proprietary 4
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy
Google Confidential and Proprietary
A metric is a measurement
MetricsDimensions
Dimensions describe attributes
Number of v...
Google Confidential and Proprietary
In-page Analytics
6
In-Page Analytics lets you make a visual assessment of how users i...
Google Confidential and Proprietary
In-page Analytics: Browser Size
7
Browser size is a new tool for optimizing your site’...
Google Confidential and Proprietary
In-page Analytics
8
Same data for links targeting the same URL?
 Enhanced Link Attrib...
Google Confidential and Proprietary
In-page Analytics: Ideas for Publishers
9
Put the ad
below
navigation
bar
Create site
...
Google Confidential and Proprietary
Which forum page seems optimized?
10
Google Confidential and Proprietary
Move 728x90 to above navigation links
11
Google Confidential and Proprietary
Audience > Behavior > Engagement
How engaged are your users: Visit Duration
Google Confidential and Proprietary
Audience > Behavior > Engagement
How engaged are your users: Page Depth
Google Confidential and Proprietary
How loyal are your users: Count of Visits
Audience > Behavior > Frequency & Recency
Google Confidential and Proprietary
How loyal are your users: Days since last visit
Audience > Behavior > Frequency & Rece...
Google Confidential and Proprietary 16
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy
Google Confidential and Proprietary
Segment your visitors in meaningful ways
17
Google Confidential and Proprietary
Segment your visitors in meaningful ways
18
You can also create custom segments to mea...
Google Confidential and Proprietary
Advanced Segmentation for AdSense
19
When we segment AdSense clickers, Analytics will ...
Google Confidential and Proprietary
Use Custom Dashboards for quick insights
20
XXX
XXX
Google Confidential and Proprietary
Social Media Dashboard
21
XXX
XXX
goo.gl/8EFQ5
Google Confidential and Proprietary
AdSense Dashboard
22
XXX
XXX
XXX
goo.gl/if1wf
XXX
XXX
Google Confidential and Proprietary 23
1 Understand visitor behaviour
2 Know your visitors
3 Make your visitors happy
Google Confidential and Proprietary
Content Experiments
24
Google Confidential and Proprietary
Content Experiments
25
Content Experiments replaces the old Website Optimizer.
It allo...
Google Confidential and Proprietary
Content Experiments
26
You can select the goal to test and the amount of visitors
incl...
Google Confidential and Proprietary
Content Experiments: advantages
27
• Fully integrated in Analytics: measure, test, opt...
Google Confidential and Proprietary
Content Experiments: guidelines
28
To get faster and more reliable results:
• Test onl...
Google Confidential and Proprietary
Content Experiments: measure
29
Now we added AdSense report capabilities such as
Reven...
Google Confidential and Proprietary
Compare speed of different browsers: Did you
optimize for mobile devices?
Google Confidential and Proprietary
goo.gl/KpY6A
Google Confidential and Proprietary 32
Questions?
Google Confidential and Proprietary
Thank You
Cemal Buyukgokcesu
Strategic Partner Manager
21 February 2013
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Analytics For AdSense

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1.Understand visitor behaviour
2.Know your visitors
3.Make your visitors happy

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Transcript of "Analytics For AdSense"

  1. 1. Google Confidential and Proprietary
  2. 2. Google Confidential and Proprietary Cemal Buyukgokcesu Strategic Partner Manager 21 February 2013 Analytics For AdSense
  3. 3. Google Confidential and Proprietary 3 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
  4. 4. Google Confidential and Proprietary 4 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
  5. 5. Google Confidential and Proprietary A metric is a measurement MetricsDimensions Dimensions describe attributes Number of visits Number of visitors Page views Time on site Visitor city or region Referring traffic source Browser type Operating System Understand your users with Web Analytics
  6. 6. Google Confidential and Proprietary In-page Analytics 6 In-Page Analytics lets you make a visual assessment of how users interact with your web pages X X X X X X X X X X X XX X X
  7. 7. Google Confidential and Proprietary In-page Analytics: Browser Size 7 Browser size is a new tool for optimizing your site’s content: browser-size analysis, which is part of the In-Page Analytics report. XXXXXXXXXXXX XXX XXX XXX XXX X X X X X X X X X X X X X X X X X X X X X X
  8. 8. Google Confidential and Proprietary In-page Analytics 8 Same data for links targeting the same URL?  Enhanced Link Attribution XXX XXX X X X X X X X X X X X X X XX
  9. 9. Google Confidential and Proprietary In-page Analytics: Ideas for Publishers 9 Put the ad below navigation bar Create site specific In- Page report XXX X X X X X X X X X X X XXX% X
  10. 10. Google Confidential and Proprietary Which forum page seems optimized? 10
  11. 11. Google Confidential and Proprietary Move 728x90 to above navigation links 11
  12. 12. Google Confidential and Proprietary Audience > Behavior > Engagement How engaged are your users: Visit Duration
  13. 13. Google Confidential and Proprietary Audience > Behavior > Engagement How engaged are your users: Page Depth
  14. 14. Google Confidential and Proprietary How loyal are your users: Count of Visits Audience > Behavior > Frequency & Recency
  15. 15. Google Confidential and Proprietary How loyal are your users: Days since last visit Audience > Behavior > Frequency & Recency
  16. 16. Google Confidential and Proprietary 16 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
  17. 17. Google Confidential and Proprietary Segment your visitors in meaningful ways 17
  18. 18. Google Confidential and Proprietary Segment your visitors in meaningful ways 18 You can also create custom segments to measure the performance of your most important visitors XXX XXX
  19. 19. Google Confidential and Proprietary Advanced Segmentation for AdSense 19 When we segment AdSense clickers, Analytics will become a huge AdSense report
  20. 20. Google Confidential and Proprietary Use Custom Dashboards for quick insights 20 XXX XXX
  21. 21. Google Confidential and Proprietary Social Media Dashboard 21 XXX XXX goo.gl/8EFQ5
  22. 22. Google Confidential and Proprietary AdSense Dashboard 22 XXX XXX XXX goo.gl/if1wf XXX XXX
  23. 23. Google Confidential and Proprietary 23 1 Understand visitor behaviour 2 Know your visitors 3 Make your visitors happy
  24. 24. Google Confidential and Proprietary Content Experiments 24
  25. 25. Google Confidential and Proprietary Content Experiments 25 Content Experiments replaces the old Website Optimizer. It allows to test pages easily and measure goal performance XXX XXX XXX XXX
  26. 26. Google Confidential and Proprietary Content Experiments 26 You can select the goal to test and the amount of visitors included in the experiment.
  27. 27. Google Confidential and Proprietary Content Experiments: advantages 27 • Fully integrated in Analytics: measure, test, optimize in one place. • Comes with a wizard in 4 steps: really easy to set up. • Reuses Google Analytics tags: just add one tag to the original page. • Statistical model reveals a winner in approx. 14 days.
  28. 28. Google Confidential and Proprietary Content Experiments: guidelines 28 To get faster and more reliable results: • Test only a few elements • Use high-volume pages • Make bold changes • Keep testing
  29. 29. Google Confidential and Proprietary Content Experiments: measure 29 Now we added AdSense report capabilities such as Revenue, CTR, CPM, and the option to choose which variations you want to plot in the graph. XXX XXX
  30. 30. Google Confidential and Proprietary Compare speed of different browsers: Did you optimize for mobile devices?
  31. 31. Google Confidential and Proprietary goo.gl/KpY6A
  32. 32. Google Confidential and Proprietary 32 Questions?
  33. 33. Google Confidential and Proprietary Thank You Cemal Buyukgokcesu Strategic Partner Manager 21 February 2013

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