1. Institute Of Marketing
Salarpuria Touchstone
kadubeesanahalli,
Bangalore
Karnataka-560066
India
www.instituteofmarketing.in
Email id: indra@instituteofmarkting
Mobile No: 8197224940
2.
3. Driving Mobile App Downloads
Mobile app installs campaigns geared towards getting people to download
app.
We can gauge your campaign’s performance by tracking installs as
conversions.
With Mobile app installs campaigns on display network and search
network and true view for mobile app promotion on you tube.
Set up default targeting to find customers and focus on showing ads to
people who don’t have app yet.
Where App Install Ads Can Appear:
1. Display Network
2. Search Network
3. You tube
4.
5. Display Network
Choose Your APP
• add APP from the Apple app store or Google play store, Enter your app Package
name or ID, Select an app that you have advertised before from the dropdown.
• Bidding for the app downloads
• for android apps in Google play, we can track installs as conversions so the default
bid strategy is a CPA bid. if we have conversion tracking set up, we can set a CPA
bid to match our CPI value, for IOS apps in the apple app store we have to set up
conversion tracking manually, so that default bid strategy.
• Display network targeting options
• For Mobile app installs campaigns on display network, by targeting placements
there are some methods available.
• New Mobile devices
• we can show ads to people who have activated phones recently and interested to
install new app. we can select this option under interest categories.
6. Search Network
• when we create a Mobile app installs on search
network select app you want to promote. so we
can customize bidding, targeting and ad format
options for our Mobile App.
• Add an app from the apple play store or Google
play store, enter your app id or package name.
select an app that we have advertised before
from the drop down menu.
7. on you tube
• For true view for mobile app promotion you
need to enter URL of the app you want to
promote your app, when you are
creating campaign specific video topics can be
targeted after you set CPV bid.
8. Reporting
• We can see the outcome of our app install ads in our campaign. And
the clicks column you can see number of clicks to download our
app. We can use tracking code to calculate app installs, to see the
downloads customize the columns resulting from our ads. For
display network mobile app installs we can see a breakdown of the
conversions for every technique in the individual tabs. For search
network mobile app installs reporting for app installs ads show as
conversions in our statistics table. For True view for mobile app
promotion on YouTube we can track performance in the reporting
tables under ads, videos, campaigns, and targets tabs in the all
video campaigns section. creating mobile app ads managing them
very easy. and this is part of digital marketing.
