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Robust Promotions introduces Peer Marketing

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Our promotions & sweepstakes will deliver a “One-Two Punch” (in-store & online) to significantly speed up and multiply the impact of your social media marketing efforts by reaching 100% of your …

Our promotions & sweepstakes will deliver a “One-Two Punch” (in-store & online) to significantly speed up and multiply the impact of your social media marketing efforts by reaching 100% of your customer base.

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  • 1. ROBUST PROMOTIONS “PEER MARKETING” IWG OVERVIEW103 South Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com
  • 2. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION OVERVIEWRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 3. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION OVERVIEWGOAL: From Four Walls to Facebook— Boost Sales, Increase Traffic, Encourage Trial and Maximize Customer ConnectionMETHOD: Instant Win Game Promotion driving customers into participating locations and encouraging Peer Marketing with Online Sweepstakes/Game.BENEFITS: Customers are rewarded for actions that are profitable to your business, brings excitement of the lottery in- store, creates awareness of Social Media presence and controls costs with minimal disruption to operations.Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 4. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION FULLY INCLUSIVE SERVICES• PRIZING— Full support and expert consulting in prize development based on client’s business goals— Prizing typically developed from the client’s menu items and inventory of products— Increases apparent value to customers while controlling cost— Prize fulfillment, including Affidavit of Eligibility and Liability/Publicity Release and W-9’s• DESIGN & PRODUCTION— Graphic Design and Art Direction of game cards, customized online Sweepstakes web pages layout and in-store promotional support materialsRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 5. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION FULLY INCLUSIVE SERVICES• ONLINE COMPONENT— Customized URL for online Sweepstakes— Administer sweepstakes participation using single entry per email, indexed to IP address (one entry per targeted offer).— 16-digit non-sequential entry codes, anti-bot security, store allocation to prevent fraud— Data capture parsed to closest store location— Data capture can be de-duped against existing email and mobile marketing database• LEGAL— Legal language development, including non-purchase entry, official rules, abbreviated rules, etc.— Complete Legal Support before, during and after completion of Promotion— Legal IndemnificationRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 6. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION FULLY INCLUSIVE SERVICES• REGISTRATIONS, BONDING, PRIZE INSURANCE— File all required State registrations and bonds— Winner’s List reporting— Prize Insurance available at additional cost• LOGISTICS, SHIPPING, FULFILLMENT— High-security printing includes print run supervision and serial code manifest— Sequential serial code on game card for additional security and inventory control— Even collation of all prize levels— Hand-seeding of high value prizes— Delivery of all game pieces, official rules and promotional support materials in proper amounts to EACH participating location in tamper-proof boxes per FED EX Ground shipping— Track and alert when all shipments are sent and then again upon delivery (Signature required)Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 7. “PEER MARKETING” PROMOTION GAME PLAN IN ACTION• IN-STORE MECHANIC for Instant Win Game— 4 weeks distribution of game cards— 8 weeks game card redemption— Game cards distributed to all guests in partyupon receipt of purchase— Only ONE game card redemption, per party, on a future visit (Bounce-back)— Can also be used for LSM distribution RESULT: Perforated game card delivers a one-two punch, in store and online, accelerating and multiplying the impact of your social media marketing effortsRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 8. “PEER MARKETING” PROMOTION GAME PLAN IN ACTION• ONLINE MECHANIC for Online Sweepstakes— Secret 16-digit code printed under scratch off area of game card builds mystery and exclusivity— Customers visit website and surrender valid contact information and code in order to register for Sweepstakes Awards— Entrants can sign in using their Social network, automatically generating “Likes” and “Shares”— Potential winners are notified at the end of promotion by email, ensuring valid customer contact information— Builds in-house databaseRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 9. “PEER MARKETING” PROMOTION GAME PLAN IN ACTION Our Experience: In a field of 100K game cards, a Peer Marketing promotion averages a 1.5 to 12.5 % return (people entering the online Sweepstakes and surrendering their contact information), depending on offers & operations. That equates to a minimum of 1,000 UNIQUE entries. Given that on average each person on Facebook has potentially 200 friends, that means your Branded Message would be seen by 200,000 potential “Peers”!Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 10. “PEER MARKETING” PROMOTION GAME PLAN IN ACTION Let us create a Branded Interactive Game that’s fun for the whole family!Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 11. “PEER MARKETING” PROMOTION GAME PLANOnline Prize Ideas:1. StayCation Sweepstakes. Give them an option of either a family friendly place, or a relaxing getaway aimed towards the seniors.- Couples Get-away. Could include passes to a local attraction, overnight stay at a local hotel, plus spending money for the day.- Relaxing Retreat. Could be a local bed and breakfast plus a local activity1A. Cash prize Sweepstakes2. Chance to win more free food or souvenirs (t-shirt, etc.) via branded online game:- Scratch and Match- Search and Reveal clues to win3. Collect to Win Puzzle- Secondary scratch off on card reveals a code. When entered online, it reveals a part of a bigger picture – Logo, menu items, etc. Complete the picture and win!Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 12. “PEER MARKETING” PROMOTION GAME PLAN • RESULTS TABULATION & ANALYSIS: — POS capture/entry used to compile results — Pre-paid redemption bags are available at extra cost — Analysis of prize level and store level performance (ROI) for future improvement of promotion.Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 13. “PEER MARKETING” PROMOTION ADDITIONAL SERVICES AVAILABLE• B2B MAILER Instant Win Game— Patent pending product— Mail offers to nearby businesses to encourage employees to visit your business— Purchase products/services in store, catering, delivery or online orders— Uniquely track every offer made back to the business it was sent to: Allows for continuously improved targeting; Allows each merchant to develop its own specific targeting model— Features unique creative for each client Instant Win Game cards for each employee Sweepstakes overlaydrives online registration and greater distribution of offers withinthe business targeted• BRANDED MOBILE APP— Development of a branded mobile app for iPhone and Android.— Available modules can include: Store/facility locator Order online Nutritional Information Share with friends on Facebook/Twitter Get news Get a coupon And of course, an Instant Win Game!Robust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 14. ROBUST PROMOTIONS “PEER MARKETING” PROMOTION ADDITIONAL SERVICES APPENDIX• B2B MAILER MECHANIC for Instant Win Game— Patent pending product— Mail offers to nearby businesses to encourage employees to visit your business— Purchase products/services in store, catering, delivery or online orders— Uniquely track every offer made back to the business it was sent to: Allows for continuously improved targeting; Allows each merchant to develop its own specific targeting model— Features unique creative for each client— Instant Win Game cards for each employee Sweepstakes overlay available to drive online registration and greater distribution of offers within the business targeted• BRANDED MOBILE PHONE APP— Branded mobile app for the iPhone and Android.— Available modules may include: Store/facility locator Driving Directions Online Ordering Nutritional Information Share with friends on Facebook/Twitter Get news Get a coupon And of course, an “Instant Win Game”!103 South Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.comRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com
  • 15. ROBUST PROMOTIONS ROBUST PROMOTIONS LLC “PEER MARKETING” PROMOTION ADDITIONAL SERVICESROBUST PROMOTIONS LLC was born in July 2006 after 18 months of collaboration• B2B MAILER MECHANIC forin all areas vital to the development, execution andbetween leading experts Instant Win Game— Patent pending product promotional gaming and incentive marketing programs for restaurantimplementation ofchains and other retail merchants.— Mail offers to nearby businesses to encourage employees to visit your business— Purchase products/services in store, catering, delivery or• RESEARCH – THE UNIVERSITY OF CHICAGO online orders— Uniquely track every offer made back to research was conducted through the Graduate School ofStudies, surveys and other the business it was sent to:Business. World improved targeting; Allows for continuously renowned Professor Sanjay Dhar, a leading expert in “DecisionSciences” in marketing, consulted and continues to inform Robust Promotions LLC in Allows each merchant to develop its own specificthe areas of marketing and business tactics and implementation. targeting model— Features unique creative for each client— Instant Win Game cards for each employee Sweepstakes• LEGAL – WINSTON AND STRAWN LLP overlay available to drive online registration and greaterThe nations largest the business targeted years) I.P. law firm is retained. With offices in distribution of offers within and oldest (150Geneva, London, Paris, New York, Chicago, Washington D.C., Los Angeles and San• BRANDED MOBILE PHONEof the best, most prestigious law firms in the world. Winston one APPFrancisco, they are iPhone and Android.— Branded mobile app for the— Available modules may include: – if not the very – foremost legal experts in promotions,and Strawn are amongsweepstakes and contests. Store/facility locator Driving Directions Online Ordering Nutritional Information Share with friends on Facebook/Twitter Get news Get a coupon And of course, an “Instant Win Game”!103 South Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.comRobust Promotions LLC | 103 S. Villa Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com

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