The new Opel Astra on Facebook

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Facebook promotion of the new Opel Astra in the Czech republic, EU.

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The new Opel Astra on Facebook

  1. 1. Case study on thenew Opel Astra<br />© MaxInspiro, 2010<br />
  2. 2. New productlaunch<br />2<br />© MaxInspiro, 2010<br />New Opel Astra waslaunched on December 2009.<br />A strongandeffective marketing communicationwasneeded to raiseattentionandinterest.<br />Facebook, a social network with more than 2.3M Czechusers, isanessential marketing tool.<br />
  3. 3. Objectives<br />3<br />© MaxInspiro, 2010<br />
  4. 4. The campaign<br />4<br />© MaxInspiro, 2010<br />We launched a Facebook campaign:<br />
  5. 5. 5<br />© MaxInspiro, 2010<br />Thecampaigngot1,000+fansover just 6 weeks.<br />
  6. 6. 6<br />© MaxInspiro, 2010<br />„My car ofthefuture“, anentertainingquiz, wasused by 2,420monthlyusers. <br />
  7. 7. 7<br />© MaxInspiro, 2010<br />Therewere13,000,000 ad impressionsand 11,000 clicksachieved in 6 weeks.<br />
  8. 8. 8<br />© MaxInspiro, 2010<br />Opelcontinueswith Facebook promotionwithmore cars.<br />

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