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RockZone 105,9 on Facebook
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RockZone 105,9 on Facebook

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Facebook promotion of the Prague-based rock broadcasting station

Facebook promotion of the Prague-based rock broadcasting station


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Transcript

  • 1. Case study on RockZone 105,9
    © MaxInspiro, 2010
    Realization:
  • 2. Radio RockZone 105,9 is…
    2
    © Inspiro Solutions, 2010
    RockZone 105,9, a Prague rock broadcasting station, isoneofthe top 10 Czech radio stations.
    Thelisteners are almostentirely online andcomputer-savvy.
    RockZone 105,9 islistened by more than 84,000 listenersweekly, thetarget audience are mostlymen 18-40.
  • 3. Objectives
    3
    © Inspiro Solutions, 2010
  • 4. Thecampaign
    4
    © Inspiro Solutions, 2010
    Wecreated „A PieceofRocker“ internet campaign, including:
    A Facebook promotion
    Entertaining online game
    A microsite
    Advertisingbanners
  • 5. 5
    © Inspiro Solutions, 2010
    The game wasplayed by 2,500users in just 90 days.
  • 6. 6
    © Inspiro Solutions, 2010
    More than15,000usersbecamefanson a Facebook page in 7 months. More than120newfansdaily!
  • 7. 7
    © Inspiro Solutions, 2010
    Therewere31,000,000 ad impressionsand26,000 clicksachieved.
  • 8. 8
    © Inspiro Solutions, 2010
    The „ThePieceofRocker“ websitereported27,000 visitswithin just 8 weeks.
    More than3,300 e-mail subscribersforfurthercommunication.