RockZone 105,9 on Facebook

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Facebook promotion of the Prague-based rock broadcasting station

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RockZone 105,9 on Facebook

  1. 1. Case study on RockZone 105,9<br />© MaxInspiro, 2010<br />Realization:<br />
  2. 2. Radio RockZone 105,9 is…<br />2<br />© Inspiro Solutions, 2010<br />RockZone 105,9, a Prague rock broadcasting station, isoneofthe top 10 Czech radio stations.<br />Thelisteners are almostentirely online andcomputer-savvy.<br />RockZone 105,9 islistened by more than 84,000 listenersweekly, thetarget audience are mostlymen 18-40.<br />
  3. 3. Objectives<br />3<br />© Inspiro Solutions, 2010<br />
  4. 4. Thecampaign<br />4<br />© Inspiro Solutions, 2010<br />Wecreated „A PieceofRocker“ internet campaign, including:<br />A Facebook promotion<br />Entertaining online game<br />A microsite<br />Advertisingbanners<br />
  5. 5. 5<br />© Inspiro Solutions, 2010<br />The game wasplayed by 2,500users in just 90 days.<br />
  6. 6. 6<br />© Inspiro Solutions, 2010<br />More than15,000usersbecamefanson a Facebook page in 7 months. More than120newfansdaily! <br />
  7. 7. 7<br />© Inspiro Solutions, 2010<br />Therewere31,000,000 ad impressionsand26,000 clicksachieved.<br />
  8. 8. 8<br />© Inspiro Solutions, 2010<br />The „ThePieceofRocker“ websitereported27,000 visitswithin just 8 weeks.<br />More than3,300 e-mail subscribersforfurthercommunication.<br />

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