Company & Product Overview<br />
Vision<br />To be a leading provider of content filtering and security solutions that give users a safe, productive, and s...
Tactics<br />Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent.<br />...
Company Overview<br />Founded : 2002 <br />Status : Privately held<br />Headquarters : Salt Lake City, Utah<br />50% Avg. ...
Milestones<br />2002	Company Founded<br />2004	ContentProtect Pro launched for SMB’s<br />		SVP/COO hired<br />		Software-...
Executive Team<br />Brent Bishop| Chairman of the Board<br /><ul><li> 25 years of Entrepreneurial leadership
 Co-founder of Franklin Quest and Greenbacks/All A Dollar</li></ul>Russ Warner| President and CEO<br /><ul><li> 23 years a...
 Worked for Altiris, SageCreek Partners, Novell, Alianza, and WordPerfect</li></ul>Scott Cleghorn| Sr. VP and COO<br /><ul...
 Worked for GTE, Verizon and Qwest</li></ul>Louie DiCristofano| VP of Engineering<br /><ul><li> 21 years of experience in ...
 Worked for Novell supervising 60+ developers and engineers</li></ul>Doug Anderson| Director, Marketing and Product Manage...
 Work for 8e6 Technologies, M86 Security and Lightspeed Systems</li></ul>Greg Butterfield | SageCreek Partners<br /><ul><l...
  $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.</li></ul>6<br />
Value Proposition<br />Safety and appropriate use are primary goals for consumers.<br />Curb cyberslacking - increase prod...
Solutions<br />Net Nanny PC – parental controls<br />Net Nanny Mac – parental controls<br />Net Nanny Mobile – parental co...
Solutions<br />Future<br /><ul><li>Net Nanny for Mobile: Android client and iPhone browser
Net Nanny for OEM’s and ISV’s: SDK</li></ul>9<br />
New Architecture (Fish)<br />Security Suites<br />Routers & WiFi Hotspots<br />Gateway Appliances<br />Smart Phones<br />N...
Market Opportunity<br />Secure Web Gateway<br /><ul><li>Content security software and hardware will reach $3.2B by 2013.
Content security software & appliance market to hit $3.8 billion in 2014.
Worldwide content security software & appliance revenue grew 2.5% between 4Q09 and 1Q10 to $640 million.</li></ul>Mobile S...
The mobile security client software segment is forecast to grow at a 50% CAGR from 2009 to 2014.
No mobile security suite vendors offer content filtering.
T-Mobile, Sprint, & France Telecom have contacted us about content filtering.</li></ul>Smartphones<br /><ul><li>U.S. Smart...
Global smartphone market is 260 M units in 2010 and 300 M in 2011.
Smartphone shipments surpass desktops + laptops in 2012.
Smartphone shipments surpass feature phones in 2011.
85% of U.S. teens have cell phones.</li></ul>Sources: Gartner, Infonetics, ABI Research; NPD, Top Ten Reviews, Morgan Stan...
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Content Watch - Company & Product Overview (Eng)

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Apresentação da Content Watch sobre a empresa e as oferta de soluções para o mercado de segurança em TI.

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Transcript of "Content Watch - Company & Product Overview (Eng)"

  1. 1. Company & Product Overview<br />
  2. 2. Vision<br />To be a leading provider of content filtering and security solutions that give users a safe, productive, and secure Web experience.<br />Devices could include PC’s, tablets, smartphones, WiFi devices, routers, gaming consoles, etc.<br />2<br />
  3. 3. Tactics<br />Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent.<br />Updating current product lines and accelerating growth thru improved routes to market.<br />Considering complementary adjacencies through acquisition or license agreement.<br />3<br />
  4. 4. Company Overview<br />Founded : 2002 <br />Status : Privately held<br />Headquarters : Salt Lake City, Utah<br />50% Avg. Annual Growth Rate, 2005-10<br />Target Markets : SMB, home, govt, educ<br />Penetration : over 750,000 users in 157 countries<br />4<br />
  5. 5. Milestones<br />2002 Company Founded<br />2004 ContentProtect Pro launched for SMB’s<br /> SVP/COO hired<br /> Software-as-a-Service licensing began<br />2007 Net Nanny brand acquisition, LookSmart Ltd.<br /> CP Security Appliance launched<br />2008 Net Nanny for Mac launched<br /> Net Nanny 5.6 launched / PC Mag Editor’s Choice<br /> new VP Development hired<br />2009 Net Nanny for Mobile launched<br /> Net Nanny 6.0 launched / PC Mag Editor’s Choice<br />2010 Net Nanny 6.5 launched / PC Mag Editor’s Choice new CEO and Management Consultants hired<br /> NN for Android to be launched<br />5<br />
  6. 6. Executive Team<br />Brent Bishop| Chairman of the Board<br /><ul><li> 25 years of Entrepreneurial leadership
  7. 7. Co-founder of Franklin Quest and Greenbacks/All A Dollar</li></ul>Russ Warner| President and CEO<br /><ul><li> 23 years as a business and sales manager in the IT industry
  8. 8. Worked for Altiris, SageCreek Partners, Novell, Alianza, and WordPerfect</li></ul>Scott Cleghorn| Sr. VP and COO<br /><ul><li> 22 years of financial and management experience
  9. 9. Worked for GTE, Verizon and Qwest</li></ul>Louie DiCristofano| VP of Engineering<br /><ul><li> 21 years of experience in the IT industry
  10. 10. Worked for Novell supervising 60+ developers and engineers</li></ul>Doug Anderson| Director, Marketing and Product Management<br /><ul><li>18 years in the IT industry as a writer, editor, web manager, and product marketing manager</li></ul>Brian Schumann | Director of Channel Sales<br /><ul><li> 10 years as Sales Director, International Sales Director, and Channel Mgr in the Network Security industry
  11. 11. Work for 8e6 Technologies, M86 Security and Lightspeed Systems</li></ul>Greg Butterfield | SageCreek Partners<br /><ul><li>Orchestrated multiple start-ups, acquisitions, spin offs, and fund raising.
  12. 12. $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.</li></ul>6<br />
  13. 13. Value Proposition<br />Safety and appropriate use are primary goals for consumers.<br />Curb cyberslacking - increase productivity by limiting employee web site roaming. <br />Security is improved by reducing malware, commonly found on inappropriate Web sites. <br />Liability is decreased on company-owned assets because inappropriate materials will not be viewed or shared.<br />7<br />
  14. 14. Solutions<br />Net Nanny PC – parental controls<br />Net Nanny Mac – parental controls<br />Net Nanny Mobile – parental controls<br />ContentProtect Professional – endpoint employer controls via SaaS<br />ContentProtect Security Appliance – secure web gateway<br />8<br />
  15. 15. Solutions<br />Future<br /><ul><li>Net Nanny for Mobile: Android client and iPhone browser
  16. 16. Net Nanny for OEM’s and ISV’s: SDK</li></ul>9<br />
  17. 17. New Architecture (Fish)<br />Security Suites<br />Routers & WiFi Hotspots<br />Gateway Appliances<br />Smart Phones<br />Netbooks & Tablets<br />Personal Computer – Windows, Mac, Linux<br />Web Filter<br />Instant Msg<br />Social Net<br />Data Forensics<br />Blog Mgmt<br />Image Filter<br />DLP<br />App Mgmt<br />Other<br />Software Developer Kit <br />db<br />Policy Management<br />Reporting Engine<br />Management Console<br />CWI Engine<br />Data Capture/Analysis<br />10<br />
  18. 18. Market Opportunity<br />Secure Web Gateway<br /><ul><li>Content security software and hardware will reach $3.2B by 2013.
  19. 19. Content security software & appliance market to hit $3.8 billion in 2014.
  20. 20. Worldwide content security software & appliance revenue grew 2.5% between 4Q09 and 1Q10 to $640 million.</li></ul>Mobile Security<br /><ul><li>The mobile security market will exceed $4 Billion by 2014.
  21. 21. The mobile security client software segment is forecast to grow at a 50% CAGR from 2009 to 2014.
  22. 22. No mobile security suite vendors offer content filtering.
  23. 23. T-Mobile, Sprint, & France Telecom have contacted us about content filtering.</li></ul>Smartphones<br /><ul><li>U.S. Smartphone sales in Q1’10: AT&T 32%, Verizon 30%, T-Mobile 17% & Sprint 15%.
  24. 24. Global smartphone market is 260 M units in 2010 and 300 M in 2011.
  25. 25. Smartphone shipments surpass desktops + laptops in 2012.
  26. 26. Smartphone shipments surpass feature phones in 2011.
  27. 27. 85% of U.S. teens have cell phones.</li></ul>Sources: Gartner, Infonetics, ABI Research; NPD, Top Ten Reviews, Morgan Stanley, Cox.<br />11<br />
  28. 28. Market Opportunity<br />Android (Gartner)<br /><ul><li>We need to uptake on a strong, growing base due to implementation of solution.
  29. 29. N.A. smartphone market share increased 7x over the last 12 months.
  30. 30. Accounts for 9.6% of all worldwide smartphone sales in Q1 of 2010, up from only 1.6% during the same quarter of 2009.
  31. 31. Q1 2010 - N.A. sales increased 707 % YoY</li></ul>iPhone & iPad<br /><ul><li>Apple pre-sold 600,000 iPhone 4’s in 1 day in June.
  32. 32. Sold 3M iPadsin 80 days.</li></ul>12<br />
  33. 33. Market Opportunity<br />U.S. Households <br /><ul><li>Total 115 million
  34. 34. With Children ages 3-17 37 million (32%)
  35. 35. Using Parental Controls 12 million (9.6%)</li></ul>Sources: http://www.census.gov/prod/1/pop/p25-1129.pdf<br />http://www.pff.org/issues-pubs/pops/2009/pop16.5parentalcontrolsmarket.pdf<br />http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1350541<br />Other<br /><ul><li>Half of businesses not equipped for legalities of social media. (Tech Republic)
  36. 36. There will be 10X as many devices in play by 2015-2020: smartphone, iPad, tablet, computers, Kindle, gaming console, car electronics, HD TV, and more. </li></ul>13<br />
  37. 37. Additional Market Factors<br /><ul><li>Web 2.0 increases inbound and outbound security risks.
  38. 38. Online video poses problem for SMB’s and schools with bandwidth constraints.
  39. 39. 40 percent of Internet use in the workplace is not business-related. Source: IDC, Secure Content Management Report
  40. 40. At home, the average child’s first exposure to porn is 11 yrs. </li></ul>Source: internetfilterreview.com<br />14<br />
  41. 41. Success - Net Nanny<br />PC Magazine Editors’ Choice for the past 3 Years<br />#1 Rated – Top Ten Reviews for 6 years<br />Computer Shopper Editor’s Choice in 2009<br />Top Ten reviews and 5 other leading rating services #1 rank <br />Featured on Oprah (twice in 2009)<br />Wall Street Journal Online Technology Buyer’s Guide <br />TTNET, a subsidiary of Turk Telecom with 220K in subscribers<br />Languages: English, Spanish, Japanese, and Turkish<br />15<br />
  42. 42. Retail Pricing<br />Net Nanny<br />$39.99 for an Annual License<br />$59.98 for 3-Seat Pack<br />Volume and Education Discounts<br />ContentProtect Pro<br />$39.99 per Annual License<br />3 Seat Minimum<br />Volume and Education Discounts<br />16<br />
  43. 43. Success Story<br /> Profile 9,000 students / 3,000 PC’s<br /> Problem 1- Excessive bandwidth consumption by students<br /> 2- Slow applications<br /> 3- Applications not prioritized<br /> Requirements 1- Bandwidth shaping<br /> 2- Application control<br /> 3- Wireless control for students<br /> Solution CP 550, upgrade to CP 1000<br /> Competition St. Bernard, Barracuda, and many others<br /> Profile Fortune 500 with HQ in New Jersey<br /> Problem 1- Customer-facing demo laptops were exposed to inappropriate web content<br /> 2- Employees unproductive due to web surfing<br /> 3- Potential liability for inappropriate use<br /> Requirements 1- Global, web-based control<br /> 2- No dedicated server<br /> 3- Did not want appliance<br /> Solution 8,500 licenses ContentProtect Pro<br /> Competition Symantec, CyberPatrol, Cyber Sitter<br />17<br />
  44. 44. Security Appliance Retail Pricing<br />18<br />
  45. 45. Routes to Market Today<br />Net Nanny PC<br /> ISP<br />Retail<br />Internet Marketing<br />Distributor<br />Acceptance<br />OEM<br />Time<br />19<br />
  46. 46. Routes to Market Today<br />CP Pro and Appliance<br />VAR<br />MSP<br /> Regional VAR<br /> Lg. Acct VAR<br />Internet Marketing<br />Distributor<br />Acceptance<br />Time<br />20<br />
  47. 47. Routes to Market Future<br />Mobile (smartphone/tablet)<br />Acceptance<br />Wireless Expense Mgt<br />Wireless Distributor<br /> ISV<br /> OEM<br />Carrier<br />Time<br />Wireless Retailer<br />21<br />
  48. 48. Competitors Today <br /><ul><li>Net Nanny PC: SafeEyes, Cyber Patrol, Cyber Sitter, K9, Norton
  49. 49. Net Nanny Mac: Intego, K9, SafeEyes
  50. 50. Net Nanny Mobile: SMobile
  51. 51. ContentProtect Pro: WebRoot, Sophos, Cyber Patrol, SafeEyes
  52. 52. Secure Web Gateway: Cymphonix, Sonic Wall, Websense, St. Bernard</li></ul>22<br />
  53. 53. Competitors - Future <br /><ul><li>Mobile Content Filtering iPhone: Mobicip, SafeEyes, Bsecure, Norton
  54. 54. Mobile Parental Control: iPhone 4
  55. 55. Mobile Parental Monitoring (SMS/IM): SMobile</li></ul>23<br />
  56. 56. Complimentary <br /><ul><li>Mobile Malware
  57. 57. SMobile : WinMobile, Symbian, Android, & RIM
  58. 58. Kaspersky, BullGuard, Norton, Trend, McAfee : WinMobile & Symbian
  59. 59. Remote Lock/Wipe: Kaspersky, SMobile, Norton
  60. 60. Mobile Lifecycle Management: Air-Watch, B2M Solutions</li></ul>24<br />
  61. 61. Secret Sauce<br />Ghoti Architecture<br />Content analysis Engine<br /><ul><li>Core competency – key to success</li></ul>Dynamic Contextual Analysis (DCA)<br /><ul><li>Content is analyzed on-the-fly
  62. 62. Web page content is not static – it changes constantly
  63. 63. New and locally-hosted web pages</li></ul>Google – “...the number of individual web pages out there is growing by several billion pages per day." <br /><ul><li>Understands the context of the page</li></ul>Ex: Wikipedia - Chicken BreastvsBreast CancervsBreast Augmentation<br />25<br />
  64. 64. Advantages of DCA<br />Web pages are analyzed dynamically<br /><ul><li>New, updated and local web pages are always filtered
  65. 65. All pages (URLs) are analyzed, not just the Domains
  66. 66. Lists cannot effectively keep up with dynamic content</li></ul>Analysis is performed on local machine<br /><ul><li>Distributed analysis
  67. 67. Performance equal to or better than remote lists
  68. 68. No hardware investment for remote list processing</li></ul>No large list to maintain<br /><ul><li>Lists require frequent updates (daily/hourly)
  69. 69. CW - Periodic updates via definition updates – small, silent</li></ul>No list licensing fees<br />26<br />
  70. 70. Contact<br />Bob Orosco<br />Office: 805 824 0377<br />Mobile: 805 200 7079<br />São Paulo 011 3020 6310<br />Email: rorosco@tarasco.com<br />leads@inspirit.com.br<br />comercial@inspirit.com.br<br />27<br />
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