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Content Watch - Company & Product Overview (Eng)
 

Content Watch - Company & Product Overview (Eng)

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Apresentação da Content Watch sobre a empresa e as oferta de soluções para o mercado de segurança em TI.

Apresentação da Content Watch sobre a empresa e as oferta de soluções para o mercado de segurança em TI.

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    Content Watch - Company & Product Overview (Eng) Content Watch - Company & Product Overview (Eng) Presentation Transcript

    • Company & Product Overview
    • Vision
      To be a leading provider of content filtering and security solutions that give users a safe, productive, and secure Web experience.
      Devices could include PC’s, tablets, smartphones, WiFi devices, routers, gaming consoles, etc.
      2
    • Tactics
      Developing a mobile client filtering solution that is scalable, cross-platform, and device-independent.
      Updating current product lines and accelerating growth thru improved routes to market.
      Considering complementary adjacencies through acquisition or license agreement.
      3
    • Company Overview
      Founded : 2002
      Status : Privately held
      Headquarters : Salt Lake City, Utah
      50% Avg. Annual Growth Rate, 2005-10
      Target Markets : SMB, home, govt, educ
      Penetration : over 750,000 users in 157 countries
      4
    • Milestones
      2002 Company Founded
      2004 ContentProtect Pro launched for SMB’s
      SVP/COO hired
      Software-as-a-Service licensing began
      2007 Net Nanny brand acquisition, LookSmart Ltd.
      CP Security Appliance launched
      2008 Net Nanny for Mac launched
      Net Nanny 5.6 launched / PC Mag Editor’s Choice
      new VP Development hired
      2009 Net Nanny for Mobile launched
      Net Nanny 6.0 launched / PC Mag Editor’s Choice
      2010 Net Nanny 6.5 launched / PC Mag Editor’s Choice new CEO and Management Consultants hired
      NN for Android to be launched
      5
    • Executive Team
      Brent Bishop| Chairman of the Board
      • 25 years of Entrepreneurial leadership
      • Co-founder of Franklin Quest and Greenbacks/All A Dollar
      Russ Warner| President and CEO
      • 23 years as a business and sales manager in the IT industry
      • Worked for Altiris, SageCreek Partners, Novell, Alianza, and WordPerfect
      Scott Cleghorn| Sr. VP and COO
      • 22 years of financial and management experience
      • Worked for GTE, Verizon and Qwest
      Louie DiCristofano| VP of Engineering
      • 21 years of experience in the IT industry
      • Worked for Novell supervising 60+ developers and engineers
      Doug Anderson| Director, Marketing and Product Management
      • 18 years in the IT industry as a writer, editor, web manager, and product marketing manager
      Brian Schumann | Director of Channel Sales
      • 10 years as Sales Director, International Sales Director, and Channel Mgr in the Network Security industry
      • Work for 8e6 Technologies, M86 Security and Lightspeed Systems
      Greg Butterfield | SageCreek Partners
      • Orchestrated multiple start-ups, acquisitions, spin offs, and fund raising.
      • $1.2B acquisition of Altiris by Symantec & $1.8B acquisition of Omniture by Adobe.
      6
    • Value Proposition
      Safety and appropriate use are primary goals for consumers.
      Curb cyberslacking - increase productivity by limiting employee web site roaming.
      Security is improved by reducing malware, commonly found on inappropriate Web sites.
      Liability is decreased on company-owned assets because inappropriate materials will not be viewed or shared.
      7
    • Solutions
      Net Nanny PC – parental controls
      Net Nanny Mac – parental controls
      Net Nanny Mobile – parental controls
      ContentProtect Professional – endpoint employer controls via SaaS
      ContentProtect Security Appliance – secure web gateway
      8
    • Solutions
      Future
      • Net Nanny for Mobile: Android client and iPhone browser
      • Net Nanny for OEM’s and ISV’s: SDK
      9
    • New Architecture (Fish)
      Security Suites
      Routers & WiFi Hotspots
      Gateway Appliances
      Smart Phones
      Netbooks & Tablets
      Personal Computer – Windows, Mac, Linux
      Web Filter
      Instant Msg
      Social Net
      Data Forensics
      Blog Mgmt
      Image Filter
      DLP
      App Mgmt
      Other
      Software Developer Kit
      db
      Policy Management
      Reporting Engine
      Management Console
      CWI Engine
      Data Capture/Analysis
      10
    • Market Opportunity
      Secure Web Gateway
      • Content security software and hardware will reach $3.2B by 2013.
      • Content security software & appliance market to hit $3.8 billion in 2014.
      • Worldwide content security software & appliance revenue grew 2.5% between 4Q09 and 1Q10 to $640 million.
      Mobile Security
      • The mobile security market will exceed $4 Billion by 2014.
      • The mobile security client software segment is forecast to grow at a 50% CAGR from 2009 to 2014.
      • No mobile security suite vendors offer content filtering.
      • T-Mobile, Sprint, & France Telecom have contacted us about content filtering.
      Smartphones
      • U.S. Smartphone sales in Q1’10: AT&T 32%, Verizon 30%, T-Mobile 17% & Sprint 15%.
      • Global smartphone market is 260 M units in 2010 and 300 M in 2011.
      • Smartphone shipments surpass desktops + laptops in 2012.
      • Smartphone shipments surpass feature phones in 2011.
      • 85% of U.S. teens have cell phones.
      Sources: Gartner, Infonetics, ABI Research; NPD, Top Ten Reviews, Morgan Stanley, Cox.
      11
    • Market Opportunity
      Android (Gartner)
      • We need to uptake on a strong, growing base due to implementation of solution.
      • N.A. smartphone market share increased 7x over the last 12 months.
      • Accounts for 9.6% of all worldwide smartphone sales in Q1 of 2010, up from only 1.6% during the same quarter of 2009.
      • Q1 2010 - N.A. sales increased 707 % YoY
      iPhone & iPad
      • Apple pre-sold 600,000 iPhone 4’s in 1 day in June.
      • Sold 3M iPadsin 80 days.
      12
    • Market Opportunity
      U.S. Households
      • Total 115 million
      • With Children ages 3-17 37 million (32%)
      • Using Parental Controls 12 million (9.6%)
      Sources: http://www.census.gov/prod/1/pop/p25-1129.pdf
      http://www.pff.org/issues-pubs/pops/2009/pop16.5parentalcontrolsmarket.pdf
      http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1350541
      Other
      • Half of businesses not equipped for legalities of social media. (Tech Republic)
      • There will be 10X as many devices in play by 2015-2020: smartphone, iPad, tablet, computers, Kindle, gaming console, car electronics, HD TV, and more.
      13
    • Additional Market Factors
      • Web 2.0 increases inbound and outbound security risks.
      • Online video poses problem for SMB’s and schools with bandwidth constraints.
      • 40 percent of Internet use in the workplace is not business-related. Source: IDC, Secure Content Management Report
      • At home, the average child’s first exposure to porn is 11 yrs.
      Source: internetfilterreview.com
      14
    • Success - Net Nanny
      PC Magazine Editors’ Choice for the past 3 Years
      #1 Rated – Top Ten Reviews for 6 years
      Computer Shopper Editor’s Choice in 2009
      Top Ten reviews and 5 other leading rating services #1 rank
      Featured on Oprah (twice in 2009)
      Wall Street Journal Online Technology Buyer’s Guide
      TTNET, a subsidiary of Turk Telecom with 220K in subscribers
      Languages: English, Spanish, Japanese, and Turkish
      15
    • Retail Pricing
      Net Nanny
      $39.99 for an Annual License
      $59.98 for 3-Seat Pack
      Volume and Education Discounts
      ContentProtect Pro
      $39.99 per Annual License
      3 Seat Minimum
      Volume and Education Discounts
      16
    • Success Story
      Profile 9,000 students / 3,000 PC’s
      Problem 1- Excessive bandwidth consumption by students
      2- Slow applications
      3- Applications not prioritized
      Requirements 1- Bandwidth shaping
      2- Application control
      3- Wireless control for students
      Solution CP 550, upgrade to CP 1000
      Competition St. Bernard, Barracuda, and many others
      Profile Fortune 500 with HQ in New Jersey
      Problem 1- Customer-facing demo laptops were exposed to inappropriate web content
      2- Employees unproductive due to web surfing
      3- Potential liability for inappropriate use
      Requirements 1- Global, web-based control
      2- No dedicated server
      3- Did not want appliance
      Solution 8,500 licenses ContentProtect Pro
      Competition Symantec, CyberPatrol, Cyber Sitter
      17
    • Security Appliance Retail Pricing
      18
    • Routes to Market Today
      Net Nanny PC
      ISP
      Retail
      Internet Marketing
      Distributor
      Acceptance
      OEM
      Time
      19
    • Routes to Market Today
      CP Pro and Appliance
      VAR
      MSP
      Regional VAR
      Lg. Acct VAR
      Internet Marketing
      Distributor
      Acceptance
      Time
      20
    • Routes to Market Future
      Mobile (smartphone/tablet)
      Acceptance
      Wireless Expense Mgt
      Wireless Distributor
      ISV
      OEM
      Carrier
      Time
      Wireless Retailer
      21
    • Competitors Today
      • Net Nanny PC: SafeEyes, Cyber Patrol, Cyber Sitter, K9, Norton
      • Net Nanny Mac: Intego, K9, SafeEyes
      • Net Nanny Mobile: SMobile
      • ContentProtect Pro: WebRoot, Sophos, Cyber Patrol, SafeEyes
      • Secure Web Gateway: Cymphonix, Sonic Wall, Websense, St. Bernard
      22
    • Competitors - Future
      • Mobile Content Filtering iPhone: Mobicip, SafeEyes, Bsecure, Norton
      • Mobile Parental Control: iPhone 4
      • Mobile Parental Monitoring (SMS/IM): SMobile
      23
    • Complimentary
      • Mobile Malware
      • SMobile : WinMobile, Symbian, Android, & RIM
      • Kaspersky, BullGuard, Norton, Trend, McAfee : WinMobile & Symbian
      • Remote Lock/Wipe: Kaspersky, SMobile, Norton
      • Mobile Lifecycle Management: Air-Watch, B2M Solutions
      24
    • Secret Sauce
      Ghoti Architecture
      Content analysis Engine
      • Core competency – key to success
      Dynamic Contextual Analysis (DCA)
      • Content is analyzed on-the-fly
      • Web page content is not static – it changes constantly
      • New and locally-hosted web pages
      Google – “...the number of individual web pages out there is growing by several billion pages per day."
      • Understands the context of the page
      Ex: Wikipedia - Chicken BreastvsBreast CancervsBreast Augmentation
      25
    • Advantages of DCA
      Web pages are analyzed dynamically
      • New, updated and local web pages are always filtered
      • All pages (URLs) are analyzed, not just the Domains
      • Lists cannot effectively keep up with dynamic content
      Analysis is performed on local machine
      • Distributed analysis
      • Performance equal to or better than remote lists
      • No hardware investment for remote list processing
      No large list to maintain
      • Lists require frequent updates (daily/hourly)
      • CW - Periodic updates via definition updates – small, silent
      No list licensing fees
      26
    • Contact
      Bob Orosco
      Office: 805 824 0377
      Mobile: 805 200 7079
      São Paulo 011 3020 6310
      Email: rorosco@tarasco.com
      leads@inspirit.com.br
      comercial@inspirit.com.br
      27