What’s design thinking?
- It’s not just making things pretty. It is a process of creative and critical thinking that allows :
- Decisions to be made.
- Situations to be organized.
- Knowledge to be gained.
It is the ability to combine:
To meet user needs and drive business solutions.
- An approach to :
- Problem solving
We all need to be in the “Innovation business” and “Design Thinking” gets you in the experience business!
The process of design thinking:
-Immersion (To understand)
-Ideation (To create)
-Prototyping (To Test)
-Development (To apply)
Businesses are bringing more creative people in the team to diversify ideas in the organization.
“ Products without aesthetics are uncompelling; Brands without meaning are undesirable; Business without ethics is unsustainable” – Marty Neumeier, President, Neutron LLC
Because it is important to create a “Brand impact”.
A “Brand” is a behavior – Not logos or color palletes or slogans!
It’s time for a fresh approach to the way IT systems are designed as well as to solve business problems. Well-designed systems deliver improved performance in the IT sphere!
What do organizations focus on for success?
Is it only designers who think this way?
No! Any human being with a creative aura and is ready to think beyond the conventional ways is a design thinker.
What design thinkers can do?
They can think about WHAT problem to solve and also HOW to solve that problem.
What roles can they be in?
-User Interface Designer
Who are Design Thinkers?
-People who embrace rapid prototyping and the spirit of iteration
-People who recognize the inter-connectedness of all things
-People who use multiple mediums to clearly explain an idea
-People who are willing to solve “Wicked problems” with innovative and unconventional methods.
Design thinking needs proper mentoring, experience, passion for learning and above all a creative bend of mind. Inspiria knowledge campus, siliguri, brings you a number of professional courses in design and technology. For more information, visit www.inspiria.net.in