What’s design thinking? - It’s not just making things pretty. It is a process of creative and critical thinking that allows : - Decisions to be made. - Situations to be organized. - Knowledge to be gained. It is the ability to combine: - Empathy - Creativity - Rationality To meet user needs and drive business solutions. - An approach to : - Problem solving - Innovation We all need to be in the “Innovation business” and “Design Thinking” gets you in the experience business! The process of design thinking: -Immersion (To understand) -Ideation (To create) -Prototyping (To Test) -Development (To apply) Businesses are bringing more creative people in the team to diversify ideas in the organization. “ Products without aesthetics are uncompelling; Brands without meaning are undesirable; Business without ethics is unsustainable” – Marty Neumeier, President, Neutron LLC Because it is important to create a “Brand impact”. A “Brand” is a behavior – Not logos or color palletes or slogans! It’s time for a fresh approach to the way IT systems are designed as well as to solve business problems. Well-designed systems deliver improved performance in the IT sphere! What do organizations focus on for success? Is it only designers who think this way? No! Any human being with a creative aura and is ready to think beyond the conventional ways is a design thinker. What design thinkers can do? They can think about WHAT problem to solve and also HOW to solve that problem. What roles can they be in? -Visual Designer -Interaction Designer -User Interface Designer -Information Designer -Design Planner Who are Design Thinkers? -People who embrace rapid prototyping and the spirit of iteration -People who recognize the inter-connectedness of all things -People who use multiple mediums to clearly explain an idea -People who are willing to solve “Wicked problems” with innovative and unconventional methods. Design thinking needs proper mentoring, experience, passion for learning and above all a creative bend of mind. Inspiria knowledge campus, siliguri, brings you a number of professional courses in design and technology. For more information, visit www.inspiria.net.in