Nico Perez at Inspired Digital 2010
by Inspired Communications on Mar 22, 2010
- 896 views
Nico Perez from Mixcloud presentation at "Inspired Digital 2010". ...
Nico Perez from Mixcloud presentation at "Inspired Digital 2010".
The rules have changed! More and more customers are using digital media that provides more oportunities for companies to reach their target audience even more precisely and effectively. Therefore we have organized a one day seminar "Inspired & Digital 2010" to talk about the rules of the digital environment, provide more understanding about customer needs and behaviour in order to help companies apply the most effective digital media channels for solutions that involve and engage customers!
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2. Graph source: IFPI 2003
2. Graph source: IFPI 2003
2. Graph source: IFPI 2003
2. Graph source: IFPI 2003
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
Guglielmo Marconi, who equipped ships with life-saving wireless communications, conducted a reported transatlantic radio communications experiments in 1901 and established the first commercial transatlantic radio service in 1907
Nikola Tesla, who developed means to reliably produce radio frequency currents, publicly demonstrated the principles of radio, and transmitted long distance signals. In 1943 the US Supreme Court upheld Tesla's patent number U.S. Patent 645,576[2].
The reason it is not obvious who invented radio is that the technology is a product of many different discoveries and developments.
Radio Caroline is an English radio station that originally commenced transmissions in 60s as an offshore radio station broadcasting from a ship anchored in international waters off the coast ofSouth East England. Originally unlicensed by any government, for the majority of its early life, it was labelled as a pirate radio station.
While Mexico issued radio station XERF with a license to broadcast, the power of its 250 kW transmitter was far greater than the maximum of 50 kW authorized for commercial use by the government of the United States of America. Consequently, XERF and many other radio stations in Mexico, which sold their broadcasting time to sponsors of English-language commercial and religious programs, were labelled as "border blasters", but not "pirate radio stations", even though the content of many of their programs were in violation of US law. Predecessors to XERF, for instance, had originally broadcast in Kansas, advocating "goat-gland surgery" for improved masculinity, but moved to Mexico to evade US laws about advertising medical treatments, particularly unproven ones.
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
- US Internet radio = 27% annual growth since 2000
- New platforms: 6m of Pandora’s 27m subscribers are on mobile, in the last 2 years only
REVENUE
- 1% of 2010 revenue = $35m from US only advertising
- Pandora ad revenue up 80% from 2008, total revenue last year = $20m, predicting profitability this year
(20% revenue already from iPhone)
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Domain registration: $129 -> $10
- Streaming video bandwidth costs (per GB) $193 --> 2.8 cents
- Web storage (per GB) over $1000 --> 15 cents
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
Mixcloud is a platform for on-demand radio shows, Podcasts and DJ mix sets – a “Youtube for radio”. The site provides hosting for all forms of content from talk shows through to music and comedy. The aim is to connect these “Cloudcasts” with listeners and make radio more social, democratic and personal.
Why is Mixcloud?
The was born based on the insight that radio content on the internet today is incredibly fragmented.
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
Launched 21st September, just over 2 months ago, press in BBC, Guardian, Telegraph, etc
Great feedback already, working with household names like BBC, Roundhouse, Judge Jules
The first legal platform for independent radio shows containing music, although Streaming rate challenges for music content as the rates are still more than traditional radio
Currently music oriented due to founders backgrounds, looking to expand breadth of content
not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important
not necessarily ground breaking, but at heart of Mixcloud (and many other websites) and increasingly important
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??
From destination to distribution
From search to recommendation
ADVERTISING INDUSTRY
Traditional radio ad spend moving online
Online audio ad market growing - e.g. Google, TargetSpot, Spotify
RADIO INDUSTRY
Challenge: Are consumers willing to pay for content?
What type format: subscription/micropayments?
New devices = increased access to wifi
Hyper local??