Event portfolio, Best practices

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  • Event portfolio, Best practices

    1. 1. Event Portfolio 2006-2008 By Kedrova Ekaterina
    2. 2. Promotion Special Events “Barbie. Glance from Russia” <ul><li>First Russian Barbie Auction </li></ul><ul><li>43 Barbie dolls were dressed by 23 famous Russian clothes designers. </li></ul><ul><li>2 major events – Grand opening (for parents with children) and gala-dinner with charity auction at the end (for celebrities) </li></ul><ul><li>All Barbie dolls were sold, gained money $151 000 went on the charity. </li></ul><ul><li>Press coverage: TV, Prints Ads, Internet, Newspapers, Magazines. </li></ul>
    3. 3. Promotion Special Events “Barbie. Glance from Russia” The Russian Ministry of Healthcare Actively participated in this project. Each Barbie doll had a special certificate with name of designer. Auction showed that Russian society is ready for charity A U C T I O N
    4. 4. Special events Wedding Fair <ul><li>Location: Renaissance Moscow Hotel </li></ul><ul><li>Publicity: Celebrities and Russian Elite </li></ul><ul><li>Wedding Fashion show </li></ul>
    5. 5. Special events Restaurant “Zolotoy” <ul><li>Date: 15/04/07 </li></ul><ul><li>Location: Restaurant “Zolotoy” </li></ul><ul><li>Sponsors: Barbie, UNO, BMW, Bon Point </li></ul><ul><li>Guests: celebrity parents with children 2-12 years old </li></ul><ul><li>Total quests more then 200 people </li></ul>
    6. 6. Special events 1st of June Kids protection day <ul><li>Event was organized for children, who’s parent suffered from all kinds of terrorism and extremism </li></ul><ul><li>Place: Hermitage garden </li></ul><ul><li>Program: Interactive entertainment games with prizes </li></ul><ul><li>ToyDiCo: Promo with 4 Barbie-girls, 2 Hot Wheels- boy, interactive demonstrations, giving out the catalogues, greeting guests at two main entrance: VIP and general, giving out prizes from Barbie and Hot Wheels. </li></ul><ul><li>Our logo on the invitation (basically showing our input into this event) </li></ul><ul><li>Two banners with images of Hot Wheels and Barbie near the entrance to make pictures with guests </li></ul><ul><li>Wide PR and TV coverage </li></ul><ul><li>With support of FBI </li></ul>
    7. 7. Press-conference Interfax Mattel Press-conference, Moscow, 6 th of September
    8. 8. Celebrity party “Bye-bye summer” Restaurant “Bistro” Location: Restaurant “Bistrot” Time: September, 26 th Concept: Annual party for celebrities Purpose: To promote UNO as a trendy fun game among celebrities
    9. 9. Festival “Domashniy Ochag” Location: Center of Moscow Time: Week-end Place: Central Art House Concept: Family festival Purpose: To rise customers loyalty To introduce new lines Play zones for children
    10. 10. Festival “Domashniy Ochag” Introduction of Scrabble Junior Mini tournaments through all event: Scrabble, Scrabble Junior, UNO
    11. 11. Toy Fair “Mir Detstva -2007 ” Location: Exhibition Expo center Time: 3-7 th of October Concept: Toy Fair Purpose: Imaging, Brad presence, increase consumers and customers awareness, find new potential partners.
    12. 12. Visit of Dr. Kathleen Alfano Location: Center of Moscow Place: Hotel Baltschug Kempinsky Time: 17 th of October Concept: Kids psychological development and effect of toys. Tatiana Lazareva was leading the conference.
    13. 13. Visit of Dr. Kathleen Alfano Play ground
    14. 14. <ul><li>Donation of toys to charity funds: “Blagodetel” and “Planet of piece” </li></ul>Charity
    15. 15. In-Store Projects. Barbie Shop-in-Shop
    16. 16. Special Events Hot Wheels and Jetix www.jetix.ru/hotwheels
    17. 17. <ul><li>Date:18.02-1.04.2008 </li></ul><ul><li>Concept: </li></ul><ul><li>A Hot Wheels web site at www.jetix.ru </li></ul><ul><li>HW banners at www.jetix.ru </li></ul><ul><li>HW Brand Equity TVC at Jetix TV </li></ul><ul><li>Terms of campaign: </li></ul><ul><ul><ul><li>Register on www.jetix.ru/hotwheels </li></ul></ul></ul><ul><ul><ul><li>Create your own cool e-card </li></ul></ul></ul><ul><ul><ul><li>Send it to a friend </li></ul></ul></ul><ul><ul><ul><li>Get a voucher with 10% discount for whichever Hot Wheels toy at any Detsky Mir store </li></ul></ul></ul>Special Events Hot Wheels and Jetix
    18. 18. Special Events Premier Spiderweek chronicles <ul><li>Date : 19 of March </li></ul><ul><li>Place : Fomula Kino Europe </li></ul><ul><li>Rotation of UNO TVC right before the movie, in 6 halls of the cinema + 25 plasma panels in the foe </li></ul><ul><li>Brands represented: Barbie, HW, UNO, Meccano </li></ul><ul><li>Presents for Kids by Barbie & </li></ul><ul><li>Hot Wheels </li></ul>
    19. 19. Special Events Race show Star Galaxy Date : 29 th of March Place : Entertainment center for kids- “Star Galaxy” Theme : Demonstrations of new Hot Wheels tracks “ Trick Tracks” and line of Meccano – “Tuning”
    20. 20. Special Events Grand opening “Letniy Sad” Date : 15 th of May Place : Hotel Renaissance Summer Garden Restaurant Guests : VIP clients of Hotel Renaissance: head managers, Representatives of premium segment companies
    21. 21. Special Events Scrabble Guinness Record Krasnoyarsk <ul><li>Date : 30 th of May </li></ul><ul><li>Place : Krasnoyarsk, exhibition gallery Mix Max </li></ul><ul><li>Events: </li></ul><ul><ul><li>Achieving a new World Guinness Record of maximum number of Scrabble game played simultaneously. </li></ul></ul><ul><ul><li>Russian Scrabble championship. </li></ul></ul><ul><ul><li>Scrabble Day at Krasnoyarsk. </li></ul></ul>
    22. 22. Special Events Pink Party Renaissance Hotel Date : 18 th of June Place : Hotel Renaissance Guests : VIP clients of Hotel Renaissance: head managers, Representatives of premium segment companies
    23. 23. Special Events Major Auto & Scrabble & Date : 3 rd and 25 th of July Place : Major City Guests : Major Holding VIP clients Event: Jazz Party Volkswagen Toureg and Sporty Grand Premier of Volkswagen Tiguan Starting from July 2008 Scrabble has become an intellectual partner of Major auto holding – Largest Automobile Holding in Russia www.major-auto.ru Jazz Party Volkswagen Toureg Sporty Grand Premier of Volkswagen Tiguan
    24. 24. Special Events Pi с k-Ni с Afisha Date : 19 th of July Place : Park Kolomenskoe Time: All day long Over 65 000 people
    25. 25. Special Events Pi с k-Ni с Afisha
    26. 26. Tony Watkins & Scrabble Tony Watkins- leader of “Smokebreakers” ( www.smokebreakers.com ) And President of Electronic Arts Russia ( www.electronicarts.ru )
    27. 27. Hot Wheels & Nikolay Fomenko Nikolay Fomenko as a Brand ambassador for Hot Wheels from September 2008 to August 2009
    28. 28. Connections and partners
    29. 29. Thank you for attention & See you soon  Best Regards, Kedrova Ekaterina

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