0
@33voices

creative intelligence to help entrepreneurs

think, grow, and live.
The following represents 10 highlights
from the interview by @MoeAbdou,
founder & host of 33voices®.
Ty Montague
Ty Montague is a founder of
co:collective, a consultancy that helps
clients develop their strategy and brand
s...
Advertising may create awareness,
but it’s story that spreads your message.

tell it often.
Stream interview

Watch video
...
Admired brands convey their story through

tangible, iconic action.
Think Red Bull giving you wings.

Stream interview

Wa...
To shrink the gap between
telling your story and living your brand,

remember:

Stream interview

Watch video
Watch video
...
To shrink the gap between
telling your story and living your brand,

remember:
The truth about the protagonist –
your bran...
To shrink the gap between
telling your story and living your brand,

remember:
The truth about the stage –
the world.

Str...
To shrink the gap between
telling your story and living your brand,

remember:
The truth about the participants –
your aud...
To shrink the gap between
telling your story and living your brand,

remember:
The truth about your quest –
your big ambit...
If story is the software that wires our brains,
then it must be aligned with everything that you do.

Stream interview

Wa...
Storytelling is a perceived message,
while story doing is a demonstrated action.

action is believable.

Stream interview
...
33voices

Montague - Storytelling Vs Story Doing
Storytelling isTya perceived message,

while story doing is a demonstrate...
The products we buy represent
the highest form of our self-expression.
is your story positioned to ignite that aspiration?...
The building blocks of all compelling stories:

challenge, struggle, and resolution.

Stream interview

Watch video
Watch ...
Companies who embody their brand
spend significantly less on paid media

while getting a disproportionate share

of the so...
Great narrative emerges from the unexpected;

surprise is a strategy.

Stream interview

Watch video
Watch video

No.9
Good companies concentrate on
“making as much money as possible.”

Great companies
choose to focus on enriching people’s l...
Really reflect...

...tce lfer y llaeR

What’s the truth about your quest?
Connect WITH US!
Tell us what you think
Chase@33voices.com
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How to Combine Story and Action to Transform Your Business, with Ty Montague

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Listen to the full interview at www.33voices.com/ty-montague/audio

Ty Montague is a founder of co:collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases presented in True Story are based on what co: does for businesses of all sizes. Ty’s work helping companies transform themselves has been featured in a cover story in Fast Company magazine. He is a frequent speaker and guest lecturer on creativity and innovation at leading business schools, including the Wharton School, NYU Stern School of Business, and Columbia Business School. He has been named one of the top ten creative minds in business by Fast Company.

He's the author of True Story: How to Combine Story and Action to Transform Your Business.

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Transcript of "How to Combine Story and Action to Transform Your Business, with Ty Montague"

  1. 1. @33voices creative intelligence to help entrepreneurs think, grow, and live.
  2. 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  3. 3. Ty Montague Ty Montague is a founder of co:collective, a consultancy that helps clients develop their strategy and brand story using the principles of storydoing. The framework and several of the cases presented in True Story are based on what co: does for businesses of all sizes. Ty’s work helping companies transform themselves has been featured in a cover story in Fast Company magazine. @tmontague
  4. 4. Advertising may create awareness, but it’s story that spreads your message. tell it often. Stream interview Watch video Watch video No.1
  5. 5. Admired brands convey their story through tangible, iconic action. Think Red Bull giving you wings. Stream interview Watch video Watch video No.2
  6. 6. To shrink the gap between telling your story and living your brand, remember: Stream interview Watch video Watch video No.3
  7. 7. To shrink the gap between telling your story and living your brand, remember: The truth about the protagonist – your brand. Stream interview Watch video Watch video No.3
  8. 8. To shrink the gap between telling your story and living your brand, remember: The truth about the stage – the world. Stream interview Watch video Watch video No.3
  9. 9. To shrink the gap between telling your story and living your brand, remember: The truth about the participants – your audience. Stream interview Watch video Watch video No.3
  10. 10. To shrink the gap between telling your story and living your brand, remember: The truth about your quest – your big ambition. Stream interview Watch video Watch video No.3
  11. 11. If story is the software that wires our brains, then it must be aligned with everything that you do. Stream interview Watch video Watch video No.4
  12. 12. Storytelling is a perceived message, while story doing is a demonstrated action. action is believable. Stream interview Watch video Watch video No.5
  13. 13. 33voices Montague - Storytelling Vs Story Doing Storytelling isTya perceived message, while story doing is a demonstrated action. action is believable. Stream interview Watch video Watch video No.5
  14. 14. The products we buy represent the highest form of our self-expression. is your story positioned to ignite that aspiration? Stream interview Watch video Watch video No.6
  15. 15. The building blocks of all compelling stories: challenge, struggle, and resolution. Stream interview Watch video Watch video No.7
  16. 16. Companies who embody their brand spend significantly less on paid media while getting a disproportionate share of the social media mentions. Stream interview Watch video Watch video No.8
  17. 17. Great narrative emerges from the unexpected; surprise is a strategy. Stream interview Watch video Watch video No.9
  18. 18. Good companies concentrate on “making as much money as possible.” Great companies choose to focus on enriching people’s lives. Stream interview Watch video Watch video No.10
  19. 19. Really reflect... ...tce lfer y llaeR What’s the truth about your quest?
  20. 20. Connect WITH US! Tell us what you think Chase@33voices.com
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