10 Insights on How the World's Best Marketers Get Us to Believe, with Tom Asacker
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10 Insights on How the World's Best Marketers Get Us to Believe, with Tom Asacker

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Listen to the full interview at www.33voices.com/tom-asacker/audio ...

Listen to the full interview at www.33voices.com/tom-asacker/audio

Tom Asacker, a popular speaker and acclaimed author, is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their Birthing of Giants executive leadership program. He is a former General Electric executive, recipient of the George Land Innovator of the Year Award, and a former high-tech business owner. Asacker has been a strategic adviser to startups and Fortune-listed companies. He is the author of critically acclaimed books including his latest, The Business of Belief.

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10 Insights on How the World's Best Marketers Get Us to Believe, with Tom Asacker Presentation Transcript

  • 1. @33voices intelligent insights to advance your business and life
  • 2. The following represents 10 highlights from the interview by @MoeAbdou, founder & host of 33voices®.
  • 3. Tom AsackerBeyond his success as a speaker and author, Tom is a former corporate executive and an ac- complished entrepreneur. He is a recipient of the George Land Innovator of the Year Award. He holds medical patents and product design awards and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs’ Organization as a past member of their Birthing of Giants entrepreneurial executive leadership program. @TomAsacker
  • 4. Stream interview Watch videoWatch video No.1 In business, you’re believable when you’re truly transparent, vulnerable and open to feedback from others.
  • 5. Stream interview Watch videoWatch video No.2 Your past experiences and perceptions have the greatest influence on your beliefs. Are you aware of them?
  • 6. Stream interview Watch videoWatch video No.3 The majority of your beliefs, particularly in business, are driven by what you want to be true. Beware of the confirmation bias.
  • 7. Stream interview Watch videoWatch video No.3 The majority of your beliefs, particularly in business, are driven by what you want to be true. Beware of the confirmation bias. 33voices Tom Asacker - Beware The Confirmation Bias
  • 8. Stream interview Watch videoWatch video No.4 Believable leaders earn affection by inspiring a better future, and then helping lead you into the picture by giving you control to capture it.
  • 9. Stream interview Watch videoWatch video No.5 Admired managers make clarity a priority; clarity of your role; responsibilities and how you’ll be measured; in addition, they remove all the barriers to your performance.
  • 10. Stream interview Watch videoWatch video No.6 Persuasion is easier and more fluid when you’re influencing people who desire what you’re offering.
  • 11. Stream interview Watch videoWatch video No.7 Help someone understand how they make decision. it’s a neglected value that most of us overlook.
  • 12. Stream interview Watch videoWatch video No.8 Most of us prefer simpler choices because they preserve our self interest.
  • 13. Stream interview Watch videoWatch video No.9 Believable marketing appeals to our senses and our feelings. they’re not overt and rarely use superlative words.
  • 14. Stream interview Watch videoWatch video No.10 Stop fixing people and instead work on fixing the design of the business. no process, no business.
  • 15. Really reflect... When was the last time you questioned your assumptions prior to making an important decision? Really reflect...
  • 16. Connect WITH US! Tell us what you think Chase@33voices.com