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- Rameet Chawla and Ryan Matzner, Fueled https://www.33voices.com/interviews/creating-products-users-actually-care-about
- Rytis Vitkauskas, YPlan https://www.33voices.com/interviews/creating-tonights-going-out-app
- Robb Myer, NoWait
INSIGHTS & INTERVIEW LINKS:
- Prioritize users fundamental needs - Fancy features delight once, utility builds habit.
- Anticipate users’ emotions while using the app. Capitalize on them.
- You can’t build an app based on assumptions - Ask your user what their pain points and relieve them.
- To balance businesses and consumer feedback remember this key tip: If a new feature negatively impacts the business, you lose both users.
- Communicate with engineers to internalize the problem and you’ll empower them to build real solutions.
- Test new features with local partners first. Monitor their experiences and iterate before releasing.
- Once you start designing hold feedback until the next cycle. Stick to the process: Design. Build. Release.
- Avoid DSD - Download, Smile, Delete - Build a solid technology product, not a marketing campaign
- Forget top 10 lists - They’re a boost, not an end goal
- Push out new product every 2 weeks - Edit. Fix. Add.
- Don’t be afraid to remove features - Simplifying the experience often warrants the most positive responses