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This presentation consists of highlights
from the interview with Moe Abdou,
founder & host of 33voices®.
Steve YAstrow
Steve Yastrow’s passion is creating revolutionary market-
ing systems that yield major profit breakthroughs....
1
A persuasive conversation is not one where
you tell your customer everything you know.
the goal is to earn the right to ...
2
The first three seconds of your presentation
is the promise to your customer about who you really are.
humanize it by be...
3
Improvisation is to a presentation what oxygen is to the body.
approach it with ears wide open and listen intently.
4
Improvisation is an invitation to collaborate and co-create.
commit to accepting spontaneity,
and the world opens up to ...
5
If you remember that Improv scenes
often start with suggestions from the audience,
you’ll always devote 95% of your focu...
6
The fundamental principle of Improv is to say
“yes, and….”There’s no right or wrong, only possibilities and choices.
7
The more you use the word “but”
the likelihood that your conversation will stall.
stay patient and never close too soon.
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Think input before output -
Have ...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Think input before output -
Have ...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Size up the scene -
Contextualize...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Create a series of “yeses” -
Seek...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Explore and Heighten -
Heighten y...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Focus the conversation on your cu...
8
To “Ditch The Pitch” and have a persuasive conversation,
internalize these six habits:
Don’t rush the story -
Be relevan...
Think for a moment to your
last critical meeting...
how much of it do you remember?
REALLY REFLECT...
Connect WITH US!
Tell us what you think
Chase@33voices.com
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What We Learned from The Art of Improvised Persuasion | Steve Yastrow

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Hear the full conversation at 33voic.es/in32gyi

Steve Yastrow's passion is creating revolutionary marketing systems that yield major profit breakthroughs. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.

The concepts behind Steve's ideas were developed in the 'real world' through his work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald's Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations.

Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He is also brand editor for tompeters.com, where he is a regular writer and contributor.

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Transcript of "What We Learned from The Art of Improvised Persuasion | Steve Yastrow"

  1. 1. Powered by insights from this guy
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Steve YAstrow Steve Yastrow’s passion is creating revolutionary market- ing systems that yield major profit breakthroughs. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships. The concepts behind Steve’s ideas were developed in the ‘real world’ through his work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald’s Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tour- ism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations. Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He is also brand editor for tom- peters.com, where he is a regular writer and contributor. @SteveYastrow
  4. 4. 1 A persuasive conversation is not one where you tell your customer everything you know. the goal is to earn the right to continue & that’s best served by sharing only what’s relevant.
  5. 5. 2 The first three seconds of your presentation is the promise to your customer about who you really are. humanize it by being personal.
  6. 6. 3 Improvisation is to a presentation what oxygen is to the body. approach it with ears wide open and listen intently.
  7. 7. 4 Improvisation is an invitation to collaborate and co-create. commit to accepting spontaneity, and the world opens up to you.
  8. 8. 5 If you remember that Improv scenes often start with suggestions from the audience, you’ll always devote 95% of your focus towards addressing their needs.
  9. 9. 6 The fundamental principle of Improv is to say “yes, and….”There’s no right or wrong, only possibilities and choices.
  10. 10. 7 The more you use the word “but” the likelihood that your conversation will stall. stay patient and never close too soon.
  11. 11. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits:
  12. 12. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Think input before output - Have present moment awareness
  13. 13. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Think input before output - Have present moment awareness
  14. 14. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Size up the scene - Contextualize the current situation
  15. 15. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Create a series of “yeses” - Seek constant affirmation and agreement
  16. 16. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Explore and Heighten - Heighten your customer’s most important objectives
  17. 17. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Focus the conversation on your customer - Get to “we”
  18. 18. 8 To “Ditch The Pitch” and have a persuasive conversation, internalize these six habits: Don’t rush the story - Be relevant and concise
  19. 19. Think for a moment to your last critical meeting... how much of it do you remember? REALLY REFLECT...
  20. 20. Connect WITH US! Tell us what you think Chase@33voices.com
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