Powered by
insights from Scott Goodson
This presentation consists of highlights
from the interview with Moe Abdou,
founder & host of 33voices®.
Scott Goodson
Scott Goodson is the founder of
the pacesetting global market-
ing/advertising agency, Straw-
berryFrog. He ...
1
A movements is ignited by an idea -
one that’s provocative, highly relevant
and breaks through the wall of indifference.
2
None of us are likely to have a relationship with a product,
yet all of us crave a sense of belonging to something more ...
3
When the purpose of your brand is to ignite,
connect and celebrate the passion of your audience,
you’ll create an uprisi...
4
Before you define the change you want to make,
it’s wise to answer these two questions:
4
Before you define the change you want to make,
it’s wise to answer these two questions:
What do we stand for?
4
Before you define the change you want to make,
it’s wise to answer these two questions:
What do we stand against?
4
Before you define the change you want to make,
it’s wise to answer these two questions:
What do we stand against?
5
The moment you commit to movement marketing,
be prepared to lose control of your message.
6
Great brandsrespect that you don’t want to be sold,
so, they create an elegant architecture
that invites you to buy inst...
7
Ideas are much more important than things.
To keep them moving:
7
Ideas are much more important than things.
To keep them moving:
Declare them
7
Ideas are much more important than things.
To keep them moving:
Unite people around them
7
Ideas are much more important than things.
To keep them moving:
Scale and sustain them
8
To capture the essence of your brand,
answer this question:
In what ways does your company actually affect people’s live...
9
When you think of your brand as a friend to your customers,
you’ll always treat them accordingly.
10
“Movements can make a mess of things,
or they can build things up and make them better.
But they’re not going away,
so ...
Above everything else,
what’s the one thing that
your brand stands for?
REALLY REFLECT...
Connect WITH US!
Tell us what you think
Chase@33voices.com
Upcoming SlideShare
Loading in...5
×

10 Insights to How to Build a Brand that Sparks Cultural Movements | Scott Goodson

573

Published on

Tune in at 33voic.es/in7mxpw

Scott Goodson is the founder of the pacesetting global marketing/advertising agency, StrawberryFrog. He has built some of the world’s most iconic brands, lectured at Cambridge University, Columbia Business School, and addressed marketing and communications conferences around the world.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
573
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 Insights to How to Build a Brand that Sparks Cultural Movements | Scott Goodson

  1. 1. Powered by insights from Scott Goodson
  2. 2. This presentation consists of highlights from the interview with Moe Abdou, founder & host of 33voices®.
  3. 3. Scott Goodson Scott Goodson is the founder of the pacesetting global market- ing/advertising agency, Straw- berryFrog. He has built some of the world’s most iconic brands, lectured at Cambridge Univer- sity, Columbia Business School, and addressed marketing and communications conferences around the world. @scottfrog
  4. 4. 1 A movements is ignited by an idea - one that’s provocative, highly relevant and breaks through the wall of indifference.
  5. 5. 2 None of us are likely to have a relationship with a product, yet all of us crave a sense of belonging to something more meaningful.
  6. 6. 3 When the purpose of your brand is to ignite, connect and celebrate the passion of your audience, you’ll create an uprising.
  7. 7. 4 Before you define the change you want to make, it’s wise to answer these two questions:
  8. 8. 4 Before you define the change you want to make, it’s wise to answer these two questions: What do we stand for?
  9. 9. 4 Before you define the change you want to make, it’s wise to answer these two questions: What do we stand against?
  10. 10. 4 Before you define the change you want to make, it’s wise to answer these two questions: What do we stand against?
  11. 11. 5 The moment you commit to movement marketing, be prepared to lose control of your message.
  12. 12. 6 Great brandsrespect that you don’t want to be sold, so, they create an elegant architecture that invites you to buy instead.
  13. 13. 7 Ideas are much more important than things. To keep them moving:
  14. 14. 7 Ideas are much more important than things. To keep them moving: Declare them
  15. 15. 7 Ideas are much more important than things. To keep them moving: Unite people around them
  16. 16. 7 Ideas are much more important than things. To keep them moving: Scale and sustain them
  17. 17. 8 To capture the essence of your brand, answer this question: In what ways does your company actually affect people’s lives?
  18. 18. 9 When you think of your brand as a friend to your customers, you’ll always treat them accordingly.
  19. 19. 10 “Movements can make a mess of things, or they can build things up and make them better. But they’re not going away, so we’d better figure out which side we’re on.” - Scott Goodson
  20. 20. Above everything else, what’s the one thing that your brand stands for? REALLY REFLECT...
  21. 21. Connect WITH US! Tell us what you think Chase@33voices.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×